Benjamin Lancaster Email & Phone Number

Newport Beach, California, US

• Plan, draft, and revise newsletter articles, promotional content, email marketing materials, and social media strategies for partner practices (B2B) and patients (B2C). Maintain consistent messaging across various.
• Serve as the second most senior manager within the marketing team for the fastest-growing patient finance company in the USA.
• Improved brand consistency and engagement by developing and managing high-quality creative assets for various media channels, including print, web, and email.
• Executed highly effective paid and organic digital marketing strategies to enhance online presence and lead generation.
• Achieved a remarkable 50% open rate for monthly cardholder email blasts.

Newport Beach, California, US

• Conceptualize, write, and edit newsletter articles, promotional materials, email marketing & social media strategy for both partner practices (B2B) and patients (B2C)
• Design and manage creative assets for print, web, and email
• Negotiate with vendors, printers, compliance teams, and internal parties to keep consistent messaging across platforms
• Implement paid and organic digital marketing strategy

Orlando, FL, US

• Developed and executed direct-to-consumer marketing strategies, including online advertising campaigns and email marketing efforts. Managed end-to-end video production processes, from conceptualization to final.
• Led product launch initiatives for a portfolio of more than 100 SKUs and oversaw end-to-end product launch process for each SKU, such as designing product packaging, crafting manuals, and executing product photography.
• Designed, developed, and managed websites for clients and internal sites, generating 14M units in direct sales.
• Drove brand development and visual identity initiatives for various product lines by collaborating with external clients and internal stakeholders to ensure brand consistency and alignment with strategic objectives.

Orlando, FL, US

Teacher’s Assistant for:- Film History I- Intro to Film Production- Images of Women in Film- Cinema SurveyTeacher of Record for:- Short Script I- Cinema SurveyUniversity Award for Excellence by a Graduate Teaching Assistant

- Configured, coordinated, and operated lighting systems, audio/visual equipment, and multiple projectors, both for atmospheric and presentational purposes- Designed and prepared all print media, web design, and social media marketing- Coordinated and trained volunteers

US

- Pitching, pricing, and fulfilling corporate video services- Meeting the needs of clients for both filming and post production- Researching equipment purchases and troubleshooting- Coordinating and scheduling temporary employees

Upland, IN, US

Classes Taught:- Media Scriptwriting- Media Theory & Ethics- Audio Production, Media & Society- Photoshop- Feature Screenwriting

Upland, IN, US

Classes Taught:- Media Scriptwriting- Media Theory & Ethics

Muncie, IN, US

Teach communication skills to non-native speakers

Muncie, IN, US

Conceptualizing and creating interactive media in a museum setting, the results of which can be seen in the new expansion of the National Road Heritage Site in Cambridge City, Indiana.

Muncie, IN, US

Teaching 3 sections of Intro to Public Speaking per semesterMentoring and coaching studentsGrading and evaluating students

Directed musical plays for the high schoolTaught and mentored studentsDesigned and coordinated construction of setsCoordinated teams of parent volunteers

Set design and constructionVideo creation and editingLighting design and operationScriptwriting

Mfa, Entrepreneurial Digital Cinema

Ma, Telecommunications - Digital Storytelling

Ba, Majors: English, Theatre/Speech; Minors: Film Theory, Interdisciplinary Honors