I bridge content and SEO to make each more effective – piecing together both sides of the puzzle in a way that’s clear and invites collaboration.Pulling SEO and content into the same room asks substantial time spent with each. I’ve held senior roles in editorial, agency and consulting, advising decision makers on inbound marketing opportunities, leading multi-national teams, and producing standards, creative content, sponsorship materials, media pitches, and SEO campaigns that have been recognized by NYX Awards and the CMA.Known for translating arcane processes and outcomes into plain English, my work hinges on group buy-in and a separation from digital’s self-imposed complexity. I’ve worked with global luxury hotels and real estate firms, National DMOs, financial institutions and integrated pediatric health systems, and have been invited to speak at Dalhousie University, St. Francis Xavier University and the Public Health Agency of Canada.As Associate Director, SEO & Content at Smith I work alongside a monstrously talented team on holistic SEO strategy and/or content marketing for enterprise clients.