Be hands-on in setting up and optimizing paid campaigns on various platforms, including Meta, TikTok, LinkedIn and Google Ads. Coordination of large-scale multi-channel digital marketing strategy and paid advertising campaigns across Paid Search, Youtube Ads, Paid Social (Meta Ads / TikTok Ads / LinkedIn Ads) on the behalf of international tourism board clients, convention bureaus and destination management companies.Plan and execute all digital marketing, including Facebook Ads Manager, Google Ad, Words/Analytics, Display, YouTube & SEO/SEM. Lead planning and digital strategy development across multiple businesses and platforms.Understand, optimize and evaluate performance of paid campaigns, leveraging data to guide recommendations about high performing content themes, targeting, and budget allocations across multiple platforms.Build and share monthly reporting with site, email, search, display and affiliate channel results and optimization.Analyze campaign performance data and make data-driven optimizations to maximize performance.Drive organic traffic and improve website rankings with a strong understanding of SEO principles and strategies.

Develop mobile app campaign management strategy, reporting to Head of Digital Marketing.Execute tests, collect and analyze results, identifying trends and insights for maximum Organic ROI.Manage campaign budgets, estimating monthly costs and reconciling discrepancies.Drive user and revenue growth for mobile app acquisition via marketing strategy, campaign execution and performance analysis.Monitor and analyze mobile marketing campaigns in key markets, continually optimizing performance based on data insights and reporting.Collaborate across marketing functions to drive adoption of digital strategy working with Paid Search, Display Media, Paid Social and Affiliates teams.Craft scalable App Store Optimization (ASO) strategy to improve app store conversion rates and visibility. Monitoring and tracking app store rankings using best-in-class analytic tracking tools.Manage external partners to optimize creative, improve keyword rankings and install rate.

Support First Republic web properties in the following areas: lead the implementation, optimization and measurement of SEO and related KPIs, monitor/analyze, report on analytics to identify opportunities for site optimizations and oversee web governance and risk, inclusive of serving as an internal Accessibility subject matter expert. Working closely with multiple groups across the organization including Digital Technologies, Digital Channels and Data Analytics. Lead SEO strategy to 19% and 17% YoY annual increases in organic search traffic on behalf of the Digital Brand Strategy team.Lead ADA Compliance across owned digital properties with adherence to WCAG 2.1 guidelines at or above 97% over eight consecutive quarters. Vetting digital marketing tools and partners, negotiating 22% discount for best-in-class marketing technologies.Assess site health metrics on a regular basis, identify and report out trends, provide recommendations for content, design, navigation enhancements. Adhoc analytics requests.Collaborate with outside agencies and stakeholders to develop strategy, manage/lead/track implementation and measure effectiveness of SEO. Monitor and respond to SEO issues. Create SEO best practices documentation for web publishers.Stay informed on Accessibility guidelines and updates. Guide accessibility audit on public website and act as SME for digital partners. Educate internal audiences on best practices. Drive accessibility related updates forward. Develop and present quarterly/annual reporting. Manage web governance and risk related areas and coordinate between internal stakeholders. Work with internal teams to stay informed of issues that introduce risk to web properties. Work with internal stakeholders to maintain risk-related response guide, third party vendor list, domains.Represented team on website risk-related processes and testing.Manage and audit CMS user access/roles and assess technology and trends to enhance public website.

Define strategy, and lead execution, of digital marketing initiatives related to Search Engine Optimization. Including technical SEO audits, content audits and best practice implementation, organic keyword research strategy, YouTube channel optimization and content transcription and language translation for hyper localization.

Develop overall Search strategy, implement reporting processes using action plans, resulting in greater reach and engagement for Digital channels on B2C/B2B websites, owned social and email channelsContent/Tech SEO auditing, keyword trend and topic research to guide Editorial team content strategy.Develop action plans for improvement through collaboration with Creative, Traditional marketing, Editorial and Product (Engineering) teams that align with best practices.Present quarterly, mid-year, and annual reports to key stakeholders.

Lead a small team of organic Search Managers and Specialists in the daily execution of search engine optimization (SEO) campaigns, as well as contributing to new product offerings.Develop templates for SEO deliverables and outline project plans for junior team members.Maintain open communication with clients, clearly communicating SEO process/goals and timelines Primary client liaison (internal & external point of contact.Create department SEO POVs and identifying integration opportunities with digital marketing channelsAnticipate resourcing needs for SEO projects, run productive meetings, and ensuring deadlines are met for client deliverables.Provide guidance through strategic and tactical input to team members.Coordinate strategies with internal teams across multiple brands and business lines.

Coordinate with stakeholders across clients’ Marketing, Editorial, IT, Analytics, Social, and Legal teams to provide actionable suggestions which align with industry best practices. Assist with creation and implementation of user acquisition strategies.Supervise the creation and maintenance of weekly, bi-weekly, monthly, quarterly and annual reports on defined campaign KPIsRegularly audit web properties to assess technical SEO issues, and updates to UX (User experience) design Collaborate with Editorial and UX teams to create new content & update existing content to increase unique, and return, visitors and to increase conversions per visitorInterview, and assist with training, new candidates for hire. Train junior and senior analysts to improve digital marketing related skills Assist with conducting competitive analysis and enterprise level audits of clients' digital properties

Project Management of SEO fixes [on-page, within the CMS, link auditing (internal/external), and technical]SEO Management across all TMG web propertiesBuild on-page & off-site optimization and keyword research strategyServe as a liaison between the Technology and Editorial departments making suggestions on content strategy, technical fixes, and prioritization of resourcesCreate tiered XML sitemaps to ease analysis of indexation issues for E-commerce & ContentOversaw website protocol transition to HTTPS (secure protocol) ensuring minimal organic traffic loss and full recovery

Conducting keyword research across 800 different keyword categorieswhile sourcing winning keyword opportunities.Performing competitive link analysis while working with communications teamto develop new link building strategies and campaigns.Monitor server logs to find search bot crawl issues to improve:site and internal linking architecture, page construction, meta-data,content, and SEO copywritingWorking with content owners and creators to optimize articles, managekeyword context and and linking structure.Monitoring blog, talent lab, and news article performance andre-optimizing when necessary.Reporting on search results and data analysis on a weekly basis.Managing B2B & B2C email campaigns / User AcquisitionSocial Media Management - strategy, community management, engagement

Designed a network configured to advertise venues and collect very useful marketing statistics.Created unique content and supervised content creation for a niche audience.Recruited and overlooked ten marketing interns and bloggers.SEO Analysis and Community ManagementIncreased traffic by 25,500% and implemented a viral blog post that received 45,000+ Facebook likes.

Management & analysis of clients’ Digital magazine properties across several mobile platforms. Determine “best practices” for user engagement & advertising budgeting.Manage teams to execute clients' strategic plans and provide best in class marketing solutions.Reports industry trends, effective digital advertisements, and new ad models/functionalities within digital applications.Build trust and maintaining strong client relationships.

Manage website traffic growth and draft digital brand strategy (brand guidelines and overall communication style) to be replicated across digital properties (social media channels).Monitor social media channels to build a community of followers, handle support questions, and increase engagement using social media analytics to guide scheduling and content direction.Develop SEO strategy for website and identity linkbuilding opportunities.

Supervising, coordinating and participating in analysis, processing and distribution of strategic and tactical intelligence.Establish and maintain systematic, cross-referenced intelligence records and files. Receive and process incoming reports and messages. Determine significance and reliability of incoming information.Analysis and evaluation of intelligence holdings determine changes in enemy capabilities, vulnerabilities, and courses of action. Assemble and proofread intelligence reports and assists in consolidating them into military intelligence. Prepare Intelligence Preparation of the Battlefield (IPB) products. Draft periodic and special intelligence reports, plans, and briefings.Use information derived from all intelligence disciplines to determine changes in enemy capabilities, vulnerabilities, and probable courses of action.