> Key relationship holder for multiple clients, responsible for retaining and growing accounts> Managing external content creation, editorial and strategy resources> Developing industry, sector and product-focused PR and social media campaigns> Engaging and managing senior client stakeholders regarding PR activities, including interviews, training and messaging workshops > Managing partner PR agencies throughout Asia Pacific> Managing junior members of staff to ensure timely delivery of objectives> Providing strategic counsel to clients to aid their wider sales and marketing campaigns

> Leading PR for the bank’s start-up accelerator programme, support for female entrepreneurs > Issues management and crisis communication: Creating comprehensive communications plans for approaching or potential issues, responding rapidly to negative stories and enquiries, as well as leading a working group planning the bank’s communication strategy for a number of potential major incidents> Coordinating communications around major change projectsInfluencing senior executives and providing strategic counsel, as well as media training and speech writing> Developing digital content to work alongside traditional PR channels> Providing PR guidance around marketing campaigns, highlighting opportunities and risks> Working with marketing and internal communications teams to provide an integrated communications approach

> Managing launches of thought leadership across global markets > Planning and executing strategic PR campaigns which align with the goals of the business and assist business development > Turning complex reports and financial information into clear press releases and briefing documents> Tracking macroeconomic issues, economic data and trends; understanding how these affect both consumer businesses and the consumer> Developing relationships with key business journalists