Benjamin Karl Email & Phone Number

Foster City, Ca, Us

- Led and managed a team of 6 analysts to plan and execute simultaneous strategic content initiatives across various industries and international companies- Leveraged large datasets to create go-to-market strategies and content roadmaps for enterprise websites while increasing organic visibility and user engagement- Developed data-driven customer journeys based on advanced keyword research to enhance content visibility within Google and other search engines- Worked with executives, department leads, product, and creative teams to develop and adhere to project scopes, roadmaps, timelines and strategies related to customer acquisition, lead generation, UX, information architecture and branding/campaign support

Foster City, Ca, Us

- Developed and presented data-driven content strategies across multiple B2B and B2C business units for top Fortune 500 companies- Curated large keyword-based datasets to help identify audience segments, needs and interests in relation to complex industries and audiences for both national and regional businesses- Performed quantitative and qualitative audits for client, competitor and partner content to inform content development and optimization opportunities- Led internal training to educate team members on enterprise-level keyword and content research strategies, while working as a team to develop and present data insights and content strategies to a wide range B2B and B2C clients- Worked with internal sales and customer success teams to develop and enhance client relationships while rebuilding client trust when needed.

Bend, Oregon, Us

- Led B2B and B2C SEO strategy development, analytics/reporting configurations, and organic search optimization recommendation initiatives at Fortune 50 client.- Refined and standardized advanced keyword research methodologies and taxonomies across B2B and B2C topics to align with client defined audience segments.- Exceeded yearly revenue targets by over 25% for Intel.com by advocating for and developing strategic initiatives based on opportunity analysis and client needs.- Worked with internal analytic team leads to help develop and refine paid search and organic search integration strategies and product offerings.- Created and standardized a rule based keyword tagging framework to categorize and analyze millions of rows of Google Search Console keyword data.- Developed year-over-year KPI projection reporting based on core optimization initiatives.- Managed, mentored, and supported a select group of employees with the focus of supporting their professional development and transferring historical client knowledge.

Bend, Oregon, Us

- Maintained oversight and management of multiple Purina brand accounts while also on-boarding and managing daily client relationships for a higher education institution and top B2B consulting company.- Coordinated strategy and implementation efforts for best practice technical SEO enhancements, link reclamation, manual link penalty removal, domain consolidation, and site migrations.- Developed template and content requirement documentation for core hub pages, blog post, and comparison pages based on analysis of top ranking competitor pages.- Increased blog traffic from ~5K monthly visits to over ~150K monthly visits through advanced keyword research, opportunity analysis, and on-and-off page optimizations.- Lead the development of internal reporting dashboards, through analytic segmentation, page/keyword tagging, ranking reports, and projection tracking.- Leveraged advanced keyword research and SERP analysis to help agency partners and clients identify opportunities for programmatic placements, affiliate/partner targets, and paid search efficiencies.

Bend, Oregon, Us

- Led direct client relationships, SEO strategy, audience insight development and data analysis for multiple Purina brands.- Developed a website portfolio and governance strategy to help align brand content across multiple Purina websites to maximize organic visibility for high-value topics, keywords, and shared content. - Worked with client agency partners to execute and plan campaign strategies, website redesigns, content development, and messaging.- Identified, created and optimized a content strategy for Purina.com that resulted in 200% YoY organic traffic growth.- Helped develop internal standards and processes around insight development and data analysis.

- Ground up creation and execution of ROI driven marketing initiatives for CPA based customer acquisition and lead generation campaigns.- Developed effective conversion optimization strategies and practices for continual campaign optimization by split testing landing pages, offers, and media.- Frequently performed competitive intelligence analysis to stay on top of emerging offers, trends, and new media opportunities.- Maintained direct relationships with select CPA advertising partners and media vendors to assure lead quality and develop cohesive marketing strategies.

- Managed +$1 million budgets across Health, Beauty, and Business Opportunity verticals, while effective driving an average ROI of +30%.- Created and solely managed CPA base customer acquisition campaigns within PPC, contextual, display, and social media.- Implemented landing page optimization strategies to improve conversion rates through layout testing, copy testing, and offer testing.- Analyzed and tracked campaign performance daily to ensure marketing efforts were meeting outlined goals and CPA advertising partners were seeing quality back-end leads.- Maintained partner relationships as the direct point of contact for all media vendors and CPA advertising partners.- Created daily reporting based on Google Analytics, Prosper202, and data from CPA partners which was distributed across all relevant media partners.

Atlanta, Georgia, Us

- Set up, managed, and optimized all paid search accounts within the Customer Acquisition division for the following clients: Liberty Medical, Broadview (Brinks) Home Security, Medical Hair Restoration, Terminix, TruGreen, Orbit Medical- Managed all Customer Acquisition accounts based on an elastic in-house budget which exceeded $1 million.- Strategically grew the Customer Acquisition search accounts to double year-over-year revenue, while increasing ROI and qualified lead volume across all accounts.- Worked directly with the analytics team to set up and deliver weekly/monthly reporting for clients, while also actively participating on client calls to discuss marketing strategies.- Worked directly with the internal web team to implement landing page test, ClickPath call tracking, and custom keyword tracking/tagging across all Customer Acquisition accounts.

Boston, Ma, Us