Benjamin Twichell

Benjamin Twichell Email and Phone Number

Fractional CMO and Growth @ Benjamin Kimo Twichell
Paris, FR
Benjamin Twichell's Location
Paris, Île-de-France, France, France
Benjamin Twichell's Contact Details

Benjamin Twichell personal email

About Benjamin Twichell

Hey 👋I am a Fractional CMO & Growth advisor with over a dozen years of experience in the US and France. I work with startups to drive growth through with a customer-centric and data-driven approach. Looking to acquire more inbound demand, launch a new country, or simply need support getting your marketing team and efforts up to snuff? Drop me a message 📩

Benjamin Twichell's Current Company Details
Benjamin Kimo Twichell

Benjamin Kimo Twichell

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Fractional CMO and Growth
Paris, FR
Employees:
1
Benjamin Twichell Work Experience Details
  • Benjamin Kimo Twichell
    Fractional Cmo And Growth
    Benjamin Kimo Twichell
    Paris, Fr
  • Benjamin Kimo Twichell
    Fractional Cmo & Growth
    Benjamin Kimo Twichell 2017 - Present
    • Marketing & growth strategy• Inbound acquisition (SEO, SEA, co-marketing, CRO etc)• Go-to-market (new products and countries)• Product marketing & positioning (personas, key-message, channels)• Website creation or refresh for small (SaaS or product) and massive (marketplaces or ecomm)• Team recruitment, structure & management (marketing & revenue teams)• Tool & process definition (10 years HubSpot exp)Driven growth for startups such as : Kactus, Spendesk, Invision, Frichti, Tabesto, Elevo, Cubyn, Solarock, Bitly, Mention, Privy, Hubspot, Upflow, SEMRush.
  • Kactus
    Head Of Growth
    Kactus Aug 2023 - Present
    Paris, Île-De-France, Fr
    Responsible for all acquisition efforts of the online Marketplace. Working in a fractional capacity.During my tenure at Kactus I have:• 6.5x'ed inbound GMV generation on the marketplace • Driven inbound demand generation from 4m€ to 26m€ monthly• Built a highly profitable SEO machine• Increased paid ROI from .8x to 4x
  • Kactus
    Marketing & Growth Advisor
    Kactus Dec 2021 - Sep 2023
    Paris, Île-De-France, Fr
  • Kactus
    Head Of Marketing
    Kactus Nov 2019 - Dec 2021
    Paris, Île-De-France, Fr
  • Tabesto
    Cmo
    Tabesto Dec 2022 - Sep 2024
    Paris, Île-De-France, Fr
    Served as CMO in freelance capacity
  • Upflow
    Marketing Director
    Upflow Nov 2021 - Nov 2022
    New York, Us
    • First marketing expert, launched all inbound efforts ground up• Launched inbound acuistion for the US and accelerated EMEA• Recruited and managed team of 8
  • Upflow
    Marketing Advisor
    Upflow Oct 2020 - Nov 2021
    New York, Us
  • Frichti
    B2B Gtm & Growth Strategist
    Frichti Oct 2019 - Dec 2019
    Paris, Île-De-France, Fr
    Frichti, Paris' top healthy food delivery service, primarily served a B2C market and wished to develop a stronger B2B offering. Seeking an expert in B2B growth, they brought me in to help them construct, bring to market and scale their B2B offer: Cantine 2.0In this consulting mission, I worked in-house with Frichti's CEO and VP of Marketing and Product to and lead the marketing and creative teams to execute my strategy. The Cantine 2.0 project was a major success becoming one of the pillars of the company's product offerings. Cantine 2.0 went from 0 to 7 figures of revenue in 3 months, and serves as a blueprint for how to open new cities successfully.
  • Spendesk
    Organic Traffic Strategist & Advisor
    Spendesk Jul 2019 - Nov 2019
    Paris, Île-De-France, Fr
    The Spendesk marketing team requested my support in a consulting and educational role to accelerate their organic results. While in at the Seires A stage I created the organic acquisition strategy that helped drive demand generation for Spendesk. Results: 53% increase in organic traffic within 6 months.
  • Hec Paris
    Guest Lecturer
    Hec Paris Oct 2018 - Sep 2019
    Jouy En Josas, Île-De-France, Fr
    I was a guest lecturer on the topic of building growth into businesses. I taught HEC MBA students as well as the xHEC program - a joint masters program between HEC Paris and Ecole Polytechnique focused on entrepreneurship.
  • Inboundlabs (Ex Mon.Ki Inc)
    Senior Strategist
    Inboundlabs (Ex Mon.Ki Inc) Sep 2017 - Aug 2019
    Menlo Park, Us
  • Mention
    Head Of Marketing
    Mention Nov 2015 - Nov 2016
    Paris, Fr
    • Led marketing enterprise transition, built inbound lead engine (HubSpot). • Increased SEO traffic +350% in just 6 weeks (SEMRush webinar here: https://youtu.be/fPhaxVhGSa8)• Generated over +5,000 leads in 5 months (HubSpot Success Story: http://www.hubspot.com/customers/mention) • Grew and managed an email list of 750,000+• Recruited and managed a team of 8.• Created content offer pages which converted on average above 50%.
  • The Metropolitan Jolt
    Founder
    The Metropolitan Jolt Jan 2010 - Oct 2014
    The Metropolitan Jolt was a student-run music publication, which I created and grew from the ground up. • Functioned as CEO and lead press representative.• Readership grew to more than 1M/mo under my management.• Grew into an 20+ student team spanning seven cities in the United States & Canada.• Oversaw the publishing of 2,200+ original articles.• Personally constructed websites with Worpress.• Interviewed renowned musical acts, four Grammy nominees, nine record label heads, and many noteworthy tastemakers.• Received press credentials as official festival and event photographer.Metrojolt was sold in 2014.
  • Memolane
    Marketing Manager
    Memolane May 2012 - Sep 2012
    San Francisco, Ca, Us

Benjamin Twichell Skills

Social Media Social Media Marketing Social Networking Public Relations Wordpress Digital Marketing Music Start Ups User Experience Marketing Strategy Seo Marketing Business Development Product Development Photography Marketing Communications Blogging Public Speaking Online Advertising Project Management Content Strategy New Media Growth Hacking Search Engine Optimization Online Marketing

Benjamin Twichell Education Details

  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    Communication Science & Digital Studies
  • Head Royce
    Head Royce

Frequently Asked Questions about Benjamin Twichell

What company does Benjamin Twichell work for?

Benjamin Twichell works for Benjamin Kimo Twichell

What is Benjamin Twichell's role at the current company?

Benjamin Twichell's current role is Fractional CMO and Growth.

What is Benjamin Twichell's email address?

Benjamin Twichell's email address is tw****@****ail.com

What schools did Benjamin Twichell attend?

Benjamin Twichell attended University Of Wisconsin-Madison, Head Royce.

What skills is Benjamin Twichell known for?

Benjamin Twichell has skills like Social Media, Social Media Marketing, Social Networking, Public Relations, Wordpress, Digital Marketing, Music, Start Ups, User Experience, Marketing Strategy, Seo, Marketing.

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