Benjamin Twichell Email & Phone Number

Paris, Fr

• Marketing & growth strategy• Inbound acquisition (SEO, SEA, co-marketing, CRO etc)• Go-to-market (new products and countries)• Product marketing & positioning (personas, key-message, channels)• Website creation or refresh for small (SaaS or product) and massive (marketplaces or ecomm)• Team recruitment, structure & management (marketing & revenue teams)• Tool & process definition (10 years HubSpot exp)Driven growth for startups such as : Kactus, Spendesk, Invision, Frichti, Tabesto, Elevo, Cubyn, Solarock, Bitly, Mention, Privy, Hubspot, Upflow, SEMRush.

Paris, Île-De-France, Fr

Responsible for all acquisition efforts of the online Marketplace. Working in a fractional capacity.During my tenure at Kactus I have:• 6.5x'ed inbound GMV generation on the marketplace • Driven inbound demand generation from 4m€ to 26m€ monthly• Built a highly profitable SEO machine• Increased paid ROI from .8x to 4x

Paris, Île-De-France, Fr

Paris, Île-De-France, Fr

Paris, Île-De-France, Fr

Served as CMO in freelance capacity

New York, Us

• First marketing expert, launched all inbound efforts ground up• Launched inbound acuistion for the US and accelerated EMEA• Recruited and managed team of 8

New York, Us

Paris, Île-De-France, Fr

Frichti, Paris' top healthy food delivery service, primarily served a B2C market and wished to develop a stronger B2B offering. Seeking an expert in B2B growth, they brought me in to help them construct, bring to market and scale their B2B offer: Cantine 2.0In this consulting mission, I worked in-house with Frichti's CEO and VP of Marketing and Product to and lead the marketing and creative teams to execute my strategy. The Cantine 2.0 project was a major success becoming one of the pillars of the company's product offerings. Cantine 2.0 went from 0 to 7 figures of revenue in 3 months, and serves as a blueprint for how to open new cities successfully.

Paris, Île-De-France, Fr

The Spendesk marketing team requested my support in a consulting and educational role to accelerate their organic results. While in at the Seires A stage I created the organic acquisition strategy that helped drive demand generation for Spendesk. Results: 53% increase in organic traffic within 6 months.

Jouy En Josas, Île-De-France, Fr

I was a guest lecturer on the topic of building growth into businesses. I taught HEC MBA students as well as the xHEC program - a joint masters program between HEC Paris and Ecole Polytechnique focused on entrepreneurship.

Menlo Park, Us

Paris, Fr

• Led marketing enterprise transition, built inbound lead engine (HubSpot). • Increased SEO traffic +350% in just 6 weeks (SEMRush webinar here: https://youtu.be/fPhaxVhGSa8)• Generated over +5,000 leads in 5 months (HubSpot Success Story: http://www.hubspot.com/customers/mention) • Grew and managed an email list of 750,000+• Recruited and managed a team of 8.• Created content offer pages which converted on average above 50%.

The Metropolitan Jolt was a student-run music publication, which I created and grew from the ground up. • Functioned as CEO and lead press representative.• Readership grew to more than 1M/mo under my management.• Grew into an 20+ student team spanning seven cities in the United States & Canada.• Oversaw the publishing of 2,200+ original articles.• Personally constructed websites with Worpress.• Interviewed renowned musical acts, four Grammy nominees, nine record label heads, and many noteworthy tastemakers.• Received press credentials as official festival and event photographer.Metrojolt was sold in 2014.

San Francisco, Ca, Us

Bachelor Of Arts (Ba), Communication Science & Digital Studies

Education record