Benjamin Koh Email & Phone Number

Singapore

Singapore

- Led the successful transformation of the company from a traditional manufacturer, to a future-focused, technology driven leader- Developed a roadmap for digital transformation across various business functions,- Co-owned a patent that seamlessly embed an identifier into the books manufacturing process; used-cases include piracy deterrence, asset identification etc.

Singapore

Development of Printing industry of Singapore• Conduct market research to develop strategic roadmap for Singapore Printing industry• Organised and drove industry-wide productivity and business development initiativesAccount management of SMEs in Printing Sector• Engaged C-level executives of over 15-20 key industry players• Obtained in-depth knowledge of companies’ needs through client engagement and relationship management• Performed due diligence, cost-benefit analysis of investment proposals and put forth recommendations to senior management

- Brand development- Web site traffic growth- Advertising revenue- Developed brand strategy and statistics systems.

· Conduct market research for a new business opportunity· Evaluate business feasibility by analyzing market`s readiness, behaviours and attitudes· Proposed business solutions to tackle key challenges

· Developed a 60-page business plan for the start-up firm· Conduct competitor and industry analysis· Developed the marketing aspects of the business: positioning, targeting and promotions.

· Key responsibilities include interviewing regional marketers to gather insights of the changing marketing trends and best practices.· Presenting key findings from various marketing studies conducted by company in powerpoint· Knowledge and experience in both agency and marketer consulting work· Knowledge of agency pitching process

· Key responsibilities include liaising with local and regional recruiters, assisting them in the initial stages of recruitment· Experienced in clients facing role through daily conduct of phone interviews with job applicants to ensure suitability to job requirements· Regional exposure gained through the interviews with overseas candidates· Collaborated with corporate clients from the Manufacturing, Financial and Aerospace industry