Benjamin Jensen Email & Phone Number

Copenhagen, Dk

København, Hovedstaden, Danmark

As responsible for MarTech and online data (web+marketing), I lead the build out of a new data foundation which is future and GDPR proof as well as enablling insights on our marketing efforts to better quantify the impact of our campaigns.- Lead the MarTech and data analytics initiatives, driving performance metrics and data-driven decision-making.- Implement and optimize tag management systems to ensure accurate and reliable data collection across online platforms and brands.- Develop tracking specifications and guides, providing guidance on data collection best practices to developers and partners.- Spearhead the implementation of cookie consent solutions to ensure compliance with privacy regulations.Achievements: Built advanced tracking setups across all websites, ensuring solid and future ready data collection with a high data accuracy.

Gentofte, Hovedstaden, Danmark

As a Senior Marketing Data Analyst my main task was to enable our marketing department to be more data driven and increase effectiveness and end result when doing marketing campaigns.- Played a key role in analyzing performance metrics, enhancing communication strategies, and optimizing customer engagement.- Leveraged data-driven insights to drive marketing effectiveness and improve reporting efficiency.- Collaborated with cross-functional teams to develop and implement data-driven marketing strategies.

Brøndby, Region Hovedstaden, Danmark

At Danske Spil, I am part of a team of 4, where I am the technical pillar responsible for our Tag Management System (Ensighten).My role is primarily to ensure correct and reliable data collection across all our online platforms and brands.My primary tasks include:- Main responsible for tracking implementation via our TMS Ensighten (Manage, Mobile, One) > Google Analytics, Server-side tracking, A/B test tracking, tracking for marketing tools (Facebook, DoubleClick, Eloqua, MediaMath, Sizmek, etc.)- Structuring and setting up Google Analytics setup including enhanced ecommerce, custom dimensions, and metrics, etc.- Development of tracking specs/guides and advising on data collection and opportunities for developers and partners- Debugging/troubleshooting/analysis of data anomalies- Implementation of Cookie Consent (Ensighten Privacy)Milestones so far:- Built an advanced tracking setup across web and app and across all our 18+ brands- Ensured data quality with an accuracy between 92%-100%- Driven implementation of Cookie/GDPR Consent including setup in the tool and adjustments for apps

København, Hovedstaden, Danmark

I was hired at GroupM as part of their MarTech team, where I was supposed to support our agencies with technical tasks within the MarTech area.Due to structural changes, the MarTech team moved under Quisma where my focus adapted to be on Web Analytics and Tag Management. Here, it also became a split role in terms of supporting Quisma's direct clients and developing the area towards them as well as supporting the agencies' clients within Web Analytics and Tag Management.My primary tasks included:Google Analytics- Analysis- Courses- Implementation and setup of tracking via GTM (Google Tag Manager)Google Tag Manager- Implementation of tracking from A-Z (Google Analytics, Marketing tracking, advanced ecommerce setups for complete tagging of websites)- Development of data strategies and advising on best practices in data collection- Development of implementation guides for clients' own developersConversion optimization- Assisting with setting up A/B tests in Google Optimize- Evaluation of A/B testsData visualization- Development of dashboards in data studio with various data sourcesCreation of pitch material as well as frameworks/products that could be used to take a temperature measurement of customers' Analytics and Tag Management setup.

Copenhagen Area, Capital Region, Denmark

In connection with the acquisition of Relation Technology, I was hired at Creuna to strengthen the product portfolio. I was responsible for driving all marketing initiatives for clients and ensuring that the web solutions we built were optimized in terms of data collection and SEO.My tasks ranged widely and have given me experience with, among other things:Data visualization- Setup of data connectors to Data Studio and Klipfolio- Development of dashboards including designGoogle Analytics- Analysis of user behavior- Effectiveness measurement of marketing initiativesGoogle Tag Manager- Implementation of various tags for data collection (GA, Facebook, etc.)SEO- Keyword analysis- Technical analysis of websites- Link analysis- Optimization of website text- Collection of quality links- Recommendations for technical adjustmentsAdWords- Account setup- Optimization of keyword strategies, bid adjustments, targeting, text optimization, etc.- Interaction between keywords across PPC and OrganicConversion optimization- Development of A/B tests via Google Optimize and Optimizely- Setup, analysis, implementation of results from analysesEmail marketing- Development of ad-hoc email campaigns - From text, image, targeting to evaluation- Setup of email trigger flows and automation mechanismsSocial media- Campaign setup- Responsible for company Facebook page

København, Hovedstaden, Danmark

Relation Technology was a small online marketing agency where I served as the primary responsible for all marketing disciplines for our clients.I created strategies, carried out all marketing activities, continuously optimized, and analyzed improvement opportunities.My tasks ranged widely and have given me experience with, among other things:Google Analytics- Analysis of user behavior- Effectiveness measurement of marketing initiativesGoogle Tag Manager- Implementation of various tags for data collection (GA, Facebook, etc.)SEO- Keyword analysis- Technical analysis of websites- Link analysis- Optimization of website text- Collection of quality links- Recommendations for technical adjustmentsAdWords- Account setup- Optimization of keyword strategies, bid adjustments, targeting, text optimization, etc.- Interaction between keywords across PPC and OrganicConversion Optimization- Development of A/B tests via Google Optimize and Optimizely- Setup, analysis, implementation of results from analysesEmail marketing- Development of ad-hoc email campaigns - From text, image, targeting to evaluation- Setup of email trigger flows and automation mechanismsSocial media- Campaign setup- Responsible for company Facebook page

København, Hovedstaden, Danmark

Relation Technology was a small online marketing agency where during my internship period, I was allowed to work very independently with all marketing disciplines for our clients.I created strategies, carried out all marketing activities, continuously optimized, and analyzed improvement opportunities.My tasks ranged widely and have given me experience with, among other things:Google Analytics- Analysis of user behavior- Effectiveness measurement of marketing initiativesGoogle Tag Manager- Implementation of various tags for data collection (GA, Facebook, etc.)SEO- Keyword analysis- Technical analysis of websites- Link analysis- Optimization of website text- Collection of quality links- Recommendations for technical adjustmentsAdWords- Account setup- Optimization of keyword strategies, bid adjustments, targeting, text optimization, etc.- Interaction between keywords across PPC and OrganicConversion optimization- Development of A/B tests via Google Optimize and Optimizely- Setup, analysis, implementation of results from analysesEmail marketing- Development of ad-hoc email campaigns - From text, image, targeting to evaluation- Setup of email trigger flows and automation mechanismsSocial media- Campaign setup- Responsible for company Facebook page

København Og Omegn

I did an internship at Mediaprovider during my studies. They published physical magazines within the fields of photography, mobile, and apps, as well as running various websites with reviews of everything within that world.I was responsible for booking advertising space for the website, handling the different banner sizes, and optimizing the delivery of views and clicks. Additionally, I assisted in booking advertising space for the physical magazines.

Bachelor'S Degree, International Handel Og Marketing, 10

Ap, Marketing

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