Leading the Digital Marketing team with a strategy and roadmap to build a data-driven success model for paid and organic channels, both on and offline.Applying CRO strategies, competitor comparisons and marketing reviews to ensure the e-commerce store is efficient and successful, driving towards the growth goals for the business.Leading a team, including training and consultation, on new developments in the industry, how to manage budgets and how to utilise the tools at our disposal to increase quality traffic to the store.Additional Responsibilities:Supporting teams around the business with knowledge and experience, providing insights from Google Adwords and Analytics to inform decisions for both Senior Management and Executives.Data Analysis and Dashboard creation, using a blend of Tableau and Google Data Studio to support key goals and objectivesSupporting development team in major projects for Site Navigation, User Experience improvements and adding commercial functionality to the siteImplementation of personalisation and dyanmic content on site, managing through a third party.

Leading the Digital Marketing team into data-driven management of all paid efforts throughout, including Google Advertising, Microsoft Advertising, Amazon Ads and eBay Promotional Listings.Applying CRO strategies, PPC audits and Site Reviews to ensure the e-commerce store is efficient and successful, driving towards the growth goals for the business.Leading a team, including training and consultation, on new developments in the industry, how to manage budgets and how to utilise the tools at our disposal to increase quality traffic to the store.Additional Responsibilities:Supporting teams around the business with knowledge and experience, providing insights from PPC and Site Analytics to inform decisions for both Senior Management and Executives.Data Analysis and Dashboard creation, using a blend of Tableau and Google Data Studio to support key goals and objectivesSupporting development team in major projects for Site Navigation, User Experience improvements and adding commercial functionality to the siteImplementation of personalisation and dyanmix content on site, managing through a third party.

Responsible for the management of internal/external social content, pitch materials and promotional material to support new and existing business opportunities.Implementing and managing insights/analytics across both existing and new business projects, creating data-driven strategies to grow and support business initiatives and opportunities.Seeking and creating additional revenue opportunities and new work streams supporting existing client scopes and business development opportunities.

Managing our online trading strategy to deliver a first class customer experience whilst profitably growing online sales through CRO strategies, and business insights to support and accelerate company growth.Created business-wide dashboards, reports and analysis to support the company's data-driven modelE-commerce Commercial Strategy, UX and CRO for over 15 Product categories and 18,000 products.This also lead on to working on a start-up venture, applying knowledge from the existing role and expanding the business

Creating and designing a 1000+ page catalogue, Direct Mail and Branding as well as a varying and wide range of printed an digital marketing materials. Implementing and managing and maintaining a CMS system, PIM system and automation between the two across Adobe Indesign, Illustrator and Photoshop.