Benjamin Lazar (Mba)
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Benjamin Lazar (Mba) Email & Phone Number

Chief Marketing & Strategy Officer at Demandgine
Location: Atlanta, Georgia, United States 12 work roles 3 schools
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Role
Chief Marketing & Strategy Officer
Location
Atlanta, Georgia, United States

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Benjamin Lazar (Mba) is listed as Chief Marketing & Strategy Officer at Demandgine, based in Atlanta, Georgia, United States. AeroLeads shows a matched LinkedIn profile for Benjamin Lazar (Mba).

Benjamin Lazar (Mba) previously worked as Chief Strategy Officer and Principle at Demandgine and SVP of Marketing at Alayacare. Benjamin Lazar (Mba) holds Ba, Information Systems And Marketing from Babson College.

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Demandgine

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About Benjamin Lazar (Mba)

Dynamic marketing professional with a proven track record in driving hyper-growth through demand, implementing effective Account-Based Marketing (ABM) strategies, and enhancing brand presence. Adept at leveraging data-driven insights to identify and target high-value enterprise accounts, resulting in increased conversion rates and revenue growth. Skilled in creating compelling brand narratives that resonate with target ICP audiences, fostering strong brand loyalty and market positioning.• Marketing automation,sales tools: Hubspot, Salesforce, Marketo, Pardot, Eloqua and MarketFirst.• Inbound marketing, social media, campaign management: Hubspot, Hootsuite and Buffer• Marketing contact cleansing, DB management: D&B Netprospex, Rain King and Salesloft• Thought leadership, content creation and optimization: Canva, Trello, Sprinklr and Basecamp• SEO, SEM: Google Analytics, Moz, Varcy and Serps• Account-based marketing and addressable market: Terminus and Demand Base• Cloud computing, enterprise software: SOA, Amazon, Box, Dropbox, SAP, and Oracle• Expert with Excel, Word, Access, PowerPoint and other desktop productivity software• Global brand positioning and propagation• Effective demand and revenue generation• Company and product go-to-market strategies• Strategic, lean and agile sales & marketing • Marketing automation expertise • Equity funding and contract negotiation• Revenue driven channel development• Sales and Marketing integration via SLA• Measurable ROI from marketing spend • Vertical planning, positioning and execution• Lead quality metrics and improvement

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Benjamin Lazar (Mba)'s current company

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Demandgine
Demandgine
Chief Marketing & Strategy Officer
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12 roles

Benjamin Lazar (Mba) work experience

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Chief Strategy Officer And Principle

Current

At Demandgine, we put the rev in revenue. Our team of industry experts brings decades of B2B experience to help our clients increase revenue. Faster. With a combination of global first-party data and behavioral intent, powered by a proprietary AI algorithm and in-house execution, RevUp is the engine to supercharge your pipeline and fast-track reliable revenue streams.

Aug 2024 - Present

Svp Of Marketing

Montreal, Qc, Ca

AlayaCare offers an end-to-end software platform for governments, home-based care organizations, and community care providers to manage the entire client lifecycle, including needs assessments, care plans, scheduling and visit verification. Combining traditional in-home and virtual care solutions, AlayaCare enables care providers across the world to propel towards innovation and healthcare of the future.

Jan 2023 - Aug 2024

Chief Marketing Officer

St Louis, Missouri, Us

Balto is the #1 Real-Time Guidance Platform for contact centers. Balto is centered around a simple truth: Better conversations make more money. Powered by AI, Balto scales best practices to agents with the push of a button and gives immediate insight into what’s working and what’s not. Founded in 2017 and based in St. Louis, Missouri, Balto has guided over 85+ million conversations around the world.

Nov 2021 - Feb 2023

Senior Vice President Of Marketing

Pittsburgh, Pa, Us

The leader in software solutions for specialized outpatient care. Known for being experts in The Art of the Right Fit®, our fully interoperable EMR solutions serve five medical specialty markets and offer clients an end-to-end solution that includes practice management tools, clinical workflow documentation, RCM, expert coaching, and analytics. Net Health serves healthcare professionals in 98% of the largest hospital chains in the US as well as private practices around the country—driving workflow in more than 3,000 urgent care, wound care, physical therapy, speech and language therapy, occupational therapy, occupational medicine, employee health, and workplace medicine facilities each day. Net Health is a portfolio company of The Carlyle Group and Level Equity.Net Health is committed to strengthening patient care, outcomes, and facility performance. We are innovative in the way we think, compete, collaborate, and act. We believe in stretching experiences, inspiring environments, and creating beautiful output for clients and employees. Our mission and success are validated through consistent recognition as one of the fastest growing companies in the region as well as being named among the "Best Places to Work" in Pennsylvania, central Tennessee, and nationally. We are here to grow personally, professionally, and in our communities.

Dec 2019 - Nov 2021

Senior Vice President Of Marketing

El Segundo, California, Us

Saviynt empowers organizations to secure applications, data and infrastructure in a unified cloud Identity Governance platform for Cloud (Office 365, AWS, Salesforce, Workday), and Enterprise (SAP, Oracle EBS). Saviynt is pioneering IGA 2.0 by integrating advanced risk analytics and intelligence with fine-grained privilege management. Top global brands leverage Saviynt technology.

Oct 2018 - Nov 2019

Chief Marketing And Product Officer

Jacksonville, Fl, Us

Helping Payspan grow revenue and increase valuation through effective marketing and sales strategy and execution.• Strategic planning and tactical execution connecting sales and marketing to the revenue cycle.• Highly effective market positioning to the ideal customer profile for account based-marketing.• Cost effective and qualified demand generation through modern marketing methods.• Alignment of marketing technology stack to achieve sales opportunity objectives.• Staff growth, development and maturity aligned to strategic goals.

Jan 2016 - Sep 2018

Chief Revenue Officer, Board Member At Selling Simplified

Greenwood Village, Colorado, Us

Positioned company for global growth and brand transition into a leading marketing as a service (MaaS) provider. Lead equity round and build a highly effective sales organization.• Structured sales and marketing to achieving 119% growth in 2014; 123% growth in Q1 2015• Authored strategic investment documents resulting in $5M equity investment, closed in 60 days• Rebranded the company in 90 days increasing inbound website traffic by 28X• Created first company strategic plan defining go-to-market strategy, implemented territory plans• Established forecasting process and methodology using Salesforce to better predict revenue

May 2014 - Dec 2015

Vice President Of Field Marketing

Westlake, Oh, Us

Connected the sales and marketing process to maximize response rates and drive qualified lead generation, measured in closed revenue for North America, Latin America, Australia and New Zealand.• Architected successful campaigns resulting in over $5.1M in pipeline, $1.6M in new business• Largest single company transaction in 2013 of $785K resulted from campaign, 94-days to close• Increased average sell price 28.8% by optimizing the lead management process• Drove over 35% of “first touch” new revenue through prospect development• Increased qualified lead conversion by 80% through ideal customer targeting

Aug 2012 - May 2014

Senior Director Of Marketing And Sales

Houston, Texas, Us

Sales AccomplishmentsConnected product management, marketing and sales exceeding $463-million-dollar quota through key customer acquisition, multi-year contracts and implementing measurable sales processes.• Won a highly competitive $125M, 4-year net new contract• Implemented a collaborative recruiting process resulting in 10 new partners in 12-months• Launched channel sales cross-sell program resulting in $18.7 million in the first 12 months• Moved a largely farmer sales team to hunters by developing strategic sales indicator program• Aligned enterprise sales teams to maximize customer satisfaction ensuring run rate businessMarketing AccomlishmentsResponsible for revenue goal achievement, margin management and operating income for the $850-million-dollar HP business unit.• Increased market share from 40.9 to 53.3% in four quarters• Grew financial benefits by 22.15% from $13.2M to $16.1M in net cash in a 12-month period • Increased margins on Industry Standard Servers (Blades) by 24%, an open source product line• Implemented Eloqua marketing automation marketing system increasing campaign output• Appointed as executive to manage strategic relationship with Hewlett-Packard

Jul 2008 - Aug 2012

Vice President Of Marketing

Optio Software

Designed and implemented company-wide marketing strategy that facilitated the realization of the organization’s fiscal goals through cutting edge, multi-modal marketing programs.• Increased opportunity volume by 228% in three years and reduced per lead cost by 80%• Increased campaign response rates by 5X to 26% with one-to-one account based marketing • Successfully completed due diligence with Bottomline Technologies at 30% market premium• Improved ROI for event spending by 40% with creative pre and post trade show marketing• Implemented MarketFirstTM marketing automation engine integrated with Pivotal CRM

Oct 2000 - May 2008

Chief Technology And Operations Officer

As the CTO/COO, developed a marketable enterprise solution that connected manufacturers to distribution points to increase the velocity of product movement.• Increase revenue from $0 to $1M+ run rate through delivery and marketing of core technology• Raised $2 million dollars in private placement capital which funded a strategic acquisition • Completed strategic acquisition which extended vertical product line, revenue base to $3M• Delivered functioning electronic exchange Hub technology in less than eight months• Raised the profile of a pre-revenue start-up to ultimately be acquired for $27M

Aug 1999 - Oct 2000

Director Of Ecommerce Solutions

Hubbell Incorporated

Director of eCommerce Solutions – Pioneered corporate eCommerce program that automated business transactions with the industry’s first interactive web platform, electronic data interchange (EDI) and vendor managed inventory (VMI).• Grew ecommerce transaction program to 70% of $2B in corporate revenue• Managed ecommerce solutions group which achieved $.03 per share annual contribution• Reduced overhead costs by over $4M per year through online, EDI and VMI programs• Drove automated processes into a global distribution base of more than 2,000 companies• Launched industries first Internet-based transaction system for online ordering in 1995

May 1991 - Aug 1999
3 education records

Benjamin Lazar (Mba) education

Ba, Information Systems And Marketing

Babson College

Mba, Corporate Finance

University Of Connecticut

High School

Dwight Englewood
FAQ

Frequently asked questions about Benjamin Lazar (Mba)

Quick answers generated from the profile data available on this page.

What company does Benjamin Lazar (Mba) work for?

Benjamin Lazar (Mba) works for Demandgine.

What is Benjamin Lazar (Mba)'s role at Demandgine?

Benjamin Lazar (Mba) is listed as Chief Marketing & Strategy Officer at Demandgine.

Where is Benjamin Lazar (Mba) based?

Benjamin Lazar (Mba) is based in Atlanta, Georgia, United States while working with Demandgine.

What companies has Benjamin Lazar (Mba) worked for?

Benjamin Lazar (Mba) has worked for Demandgine, Alayacare, Balto, Net Health, and Saviynt, Inc..

How can I contact Benjamin Lazar (Mba)?

You can use AeroLeads to view verified contact signals for Benjamin Lazar (Mba) at Demandgine, including work email, phone, and LinkedIn data when available.

What schools did Benjamin Lazar (Mba) attend?

Benjamin Lazar (Mba) holds Ba, Information Systems And Marketing from Babson College.

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