Dynamic marketing professional with a proven track record in driving hyper-growth through demand, implementing effective Account-Based Marketing (ABM) strategies, and enhancing brand presence. Adept at leveraging data-driven insights to identify and target high-value enterprise accounts, resulting in increased conversion rates and revenue growth. Skilled in creating compelling brand narratives that resonate with target ICP audiences, fostering strong brand loyalty and market positioning.• Marketing automation,sales tools: Hubspot, Salesforce, Marketo, Pardot, Eloqua and MarketFirst.• Inbound marketing, social media, campaign management: Hubspot, Hootsuite and Buffer• Marketing contact cleansing, DB management: D&B Netprospex, Rain King and Salesloft• Thought leadership, content creation and optimization: Canva, Trello, Sprinklr and Basecamp• SEO, SEM: Google Analytics, Moz, Varcy and Serps• Account-based marketing and addressable market: Terminus and Demand Base• Cloud computing, enterprise software: SOA, Amazon, Box, Dropbox, SAP, and Oracle• Expert with Excel, Word, Access, PowerPoint and other desktop productivity software• Global brand positioning and propagation• Effective demand and revenue generation• Company and product go-to-market strategies• Strategic, lean and agile sales & marketing • Marketing automation expertise • Equity funding and contract negotiation• Revenue driven channel development• Sales and Marketing integration via SLA• Measurable ROI from marketing spend • Vertical planning, positioning and execution• Lead quality metrics and improvement
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Chief Strategy Officer And PrincipleDemandgine Aug 2024 - PresentAt Demandgine, we put the rev in revenue. Our team of industry experts brings decades of B2B experience to help our clients increase revenue. Faster. With a combination of global first-party data and behavioral intent, powered by a proprietary AI algorithm and in-house execution, RevUp is the engine to supercharge your pipeline and fast-track reliable revenue streams. -
Svp Of MarketingAlayacare Jan 2023 - Aug 2024Montreal, Qc, CaAlayaCare offers an end-to-end software platform for governments, home-based care organizations, and community care providers to manage the entire client lifecycle, including needs assessments, care plans, scheduling and visit verification. Combining traditional in-home and virtual care solutions, AlayaCare enables care providers across the world to propel towards innovation and healthcare of the future. -
Chief Marketing OfficerBalto Nov 2021 - Feb 2023St Louis, Missouri, UsBalto is the #1 Real-Time Guidance Platform for contact centers. Balto is centered around a simple truth: Better conversations make more money. Powered by AI, Balto scales best practices to agents with the push of a button and gives immediate insight into what’s working and what’s not. Founded in 2017 and based in St. Louis, Missouri, Balto has guided over 85+ million conversations around the world. -
Senior Vice President Of MarketingNet Health Dec 2019 - Nov 2021Pittsburgh, Pa, UsThe leader in software solutions for specialized outpatient care. Known for being experts in The Art of the Right Fit®, our fully interoperable EMR solutions serve five medical specialty markets and offer clients an end-to-end solution that includes practice management tools, clinical workflow documentation, RCM, expert coaching, and analytics. Net Health serves healthcare professionals in 98% of the largest hospital chains in the US as well as private practices around the country—driving workflow in more than 3,000 urgent care, wound care, physical therapy, speech and language therapy, occupational therapy, occupational medicine, employee health, and workplace medicine facilities each day. Net Health is a portfolio company of The Carlyle Group and Level Equity.Net Health is committed to strengthening patient care, outcomes, and facility performance. We are innovative in the way we think, compete, collaborate, and act. We believe in stretching experiences, inspiring environments, and creating beautiful output for clients and employees. Our mission and success are validated through consistent recognition as one of the fastest growing companies in the region as well as being named among the "Best Places to Work" in Pennsylvania, central Tennessee, and nationally. We are here to grow personally, professionally, and in our communities. -
Senior Vice President Of MarketingSaviynt, Inc. Oct 2018 - Nov 2019El Segundo, California, UsSaviynt empowers organizations to secure applications, data and infrastructure in a unified cloud Identity Governance platform for Cloud (Office 365, AWS, Salesforce, Workday), and Enterprise (SAP, Oracle EBS). Saviynt is pioneering IGA 2.0 by integrating advanced risk analytics and intelligence with fine-grained privilege management. Top global brands leverage Saviynt technology. -
Chief Marketing And Product OfficerPayspan Jan 2016 - Sep 2018Jacksonville, Fl, UsHelping Payspan grow revenue and increase valuation through effective marketing and sales strategy and execution.• Strategic planning and tactical execution connecting sales and marketing to the revenue cycle.• Highly effective market positioning to the ideal customer profile for account based-marketing.• Cost effective and qualified demand generation through modern marketing methods.• Alignment of marketing technology stack to achieve sales opportunity objectives.• Staff growth, development and maturity aligned to strategic goals. -
Chief Revenue Officer, Board Member At Selling SimplifiedSelling Simplified May 2014 - Dec 2015Greenwood Village, Colorado, UsPositioned company for global growth and brand transition into a leading marketing as a service (MaaS) provider. Lead equity round and build a highly effective sales organization.• Structured sales and marketing to achieving 119% growth in 2014; 123% growth in Q1 2015• Authored strategic investment documents resulting in $5M equity investment, closed in 60 days• Rebranded the company in 90 days increasing inbound website traffic by 28X• Created first company strategic plan defining go-to-market strategy, implemented territory plans• Established forecasting process and methodology using Salesforce to better predict revenue -
Vice President Of Field MarketingAlfresco Aug 2012 - May 2014Westlake, Oh, UsConnected the sales and marketing process to maximize response rates and drive qualified lead generation, measured in closed revenue for North America, Latin America, Australia and New Zealand.• Architected successful campaigns resulting in over $5.1M in pipeline, $1.6M in new business• Largest single company transaction in 2013 of $785K resulted from campaign, 94-days to close• Increased average sell price 28.8% by optimizing the lead management process• Drove over 35% of “first touch” new revenue through prospect development• Increased qualified lead conversion by 80% through ideal customer targeting -
Senior Director Of Marketing And SalesArrow Ecs Hp Group Jul 2008 - Aug 2012Houston, Texas, UsSales AccomplishmentsConnected product management, marketing and sales exceeding $463-million-dollar quota through key customer acquisition, multi-year contracts and implementing measurable sales processes.• Won a highly competitive $125M, 4-year net new contract• Implemented a collaborative recruiting process resulting in 10 new partners in 12-months• Launched channel sales cross-sell program resulting in $18.7 million in the first 12 months• Moved a largely farmer sales team to hunters by developing strategic sales indicator program• Aligned enterprise sales teams to maximize customer satisfaction ensuring run rate businessMarketing AccomlishmentsResponsible for revenue goal achievement, margin management and operating income for the $850-million-dollar HP business unit.• Increased market share from 40.9 to 53.3% in four quarters• Grew financial benefits by 22.15% from $13.2M to $16.1M in net cash in a 12-month period • Increased margins on Industry Standard Servers (Blades) by 24%, an open source product line• Implemented Eloqua marketing automation marketing system increasing campaign output• Appointed as executive to manage strategic relationship with Hewlett-Packard -
Vice President Of MarketingOptio Software Oct 2000 - May 2008Designed and implemented company-wide marketing strategy that facilitated the realization of the organization’s fiscal goals through cutting edge, multi-modal marketing programs.• Increased opportunity volume by 228% in three years and reduced per lead cost by 80%• Increased campaign response rates by 5X to 26% with one-to-one account based marketing • Successfully completed due diligence with Bottomline Technologies at 30% market premium• Improved ROI for event spending by 40% with creative pre and post trade show marketing• Implemented MarketFirstTM marketing automation engine integrated with Pivotal CRM
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Chief Technology And Operations OfficerUnilink Group (Acquired By Buildnet) Aug 1999 - Oct 2000As the CTO/COO, developed a marketable enterprise solution that connected manufacturers to distribution points to increase the velocity of product movement.• Increase revenue from $0 to $1M+ run rate through delivery and marketing of core technology• Raised $2 million dollars in private placement capital which funded a strategic acquisition • Completed strategic acquisition which extended vertical product line, revenue base to $3M• Delivered functioning electronic exchange Hub technology in less than eight months• Raised the profile of a pre-revenue start-up to ultimately be acquired for $27M -
Director Of Ecommerce SolutionsHubbell Incorporated May 1991 - Aug 1999Director of eCommerce Solutions – Pioneered corporate eCommerce program that automated business transactions with the industry’s first interactive web platform, electronic data interchange (EDI) and vendor managed inventory (VMI).• Grew ecommerce transaction program to 70% of $2B in corporate revenue• Managed ecommerce solutions group which achieved $.03 per share annual contribution• Reduced overhead costs by over $4M per year through online, EDI and VMI programs• Drove automated processes into a global distribution base of more than 2,000 companies• Launched industries first Internet-based transaction system for online ordering in 1995
Benjamin Lazar (Mba) Education Details
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Babson CollegeInformation Systems And Marketing -
University Of ConnecticutCorporate Finance
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Dwight EnglewoodHigh School
Frequently Asked Questions about Benjamin Lazar (Mba)
What company does Benjamin Lazar (Mba) work for?
Benjamin Lazar (Mba) works for Demandgine
What is Benjamin Lazar (Mba)'s role at the current company?
Benjamin Lazar (Mba)'s current role is Chief Marketing & Strategy Officer.
What schools did Benjamin Lazar (Mba) attend?
Benjamin Lazar (Mba) attended Babson College, University Of Connecticut, Dwight Englewood.
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