Benjamin Lazarus Email & Phone Number

London, GB

London, GB

Stamford, Connecticut, US

• Client service lead for all Customer Marketing (On Premise)
• Led the full pitch process from brief, to programing, and through presentation for the Buffalo Wild Wings 2019 Beverage Conference
• Developed a fully customizable and templated presentation for the Heineken national sales team to be tailored to any customer

Chicago, Illinois, US

• Manage day-to-day client relationship with Diageo customer marketing team to plan, execute, recap, and analyze shopper marketing programs
• Develop national activations for shopper marketing accounts across Print and Digital media
• Led category reinvention for Diageo portfolio brands across all key accounts
• Created a digital program for the Diageo Whiskey category that saw a 500% increase in CTR and 1,400% increase in engagements throughout the 2017 Holiday season
• Develop insight-based sales materials for new beverage alcohol product and key CPG clients that assist in program sell-in across key markets and accounts
• Managed CPG client in-store demo programs across key accounts in the US during high-traffic promotional windows

Westport, CT, US

• Chosen to lead newly won Pernod Ricard shopper marketing account from on-boarding, to program development and execution, through implementation and analysis
• Develop, execute, and manage best in class integrated marketing plans, both off and on premise, for 5 leading spirits brands
• Managed the programming and promotions for two new flavor variants of the world's #1 premium Vodka
• Lead inter-agency meetings to support implementation of all national programming, trade events, and above the line marketing
• Executed multi-channel, brand-activation campaign that after two quarters increased unaided awareness to over 50%, and aided awareness to 65%
• Most tenured Account Supervisor on a dedicated team of 30 that has increased client retainer from roughly $6,000,000 to over $11,000,000 in 2 years

Jenkintown, Pennsylvania, US

• Hired part-time to work directly with their Marketing Director, I contributed to all aspects of their communications and became a full-time employee after a month of exceeding expectations.
• Conducted market research and provided competitive analysis to achieve better creative positioning
• Created and edited marketing communications directed at lead-generation
• Coordinated the creation of.COM content to increase organic search traffic
• Performed Travel Specialist and Customer Service responsibilities

• Hired as an intern, and then in a part-time paid capacity to partner with the Creative Director and formulate concepts and creative positioning for numerous clients.
• Managed, from concept to launch, a direct response website that included embedded video and e-commerce capabilities
• Conducted research for a client on the development and marketing of their product and co-authored the final proposal that included target audience and marketing channel recommendations
• Issued daily and weekly reports to buying and planning teams for campaign analysis
• Contacted networks and stations for rates, programming, post logs and traffic and downloaded response data into media management system

Bachelor Of Science (B.S.) In Business Administration, Marketing

High School