Benjamin Daniel Email and Phone Number
Educator and communications practitioner delivering research-driven, data-supported solutions to improve engagement and drive conversions. at
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Massachusetts Institute of Technology
Johnston, RI, US
Benjamin Daniel's Location
Johnston, Rhode Island, United States, United States
Benjamin Daniel's Contact Details
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About Benjamin Daniel
I have more than 20 years of experience conducting research, writing (including academic, creative, features, and news) editing, graphic and website design, integrated marketing communications, and strategic communications experience. I've cultivated interest and expertise in the following areas: • Education and healthcare research and writing/reporting (including pre-K through 16 education) • Healthcare effectiveness and outcomes in underserved/underrepresented communities • Legislative advocacy, including increasing funding for early childhood education programs • Government relations • Nonprofit communications, including strategic planning, media relations training and communications planning for businesses • Undergraduate learner support • Healthcare and pharmaceutical marketing and research• Diversity, Equity, and Inclusion I've earned proficiency in writing and editing, writing skills development, grant writing, education policy research, and digital marketing campaign development.My areas of focus include: Higher education, K-12 education, online learning, blended learning, pedagogy, professional development, corporate education, branding, research, survey instrument development, media relations, crisis communications, special event planning, nonprofits, government relations, legislative advocacy, grant and proposal writing, healthcare, digital marketing, SEO, analytics, market research, and DEI
Benjamin Daniel's Current Company Details
Massachusetts Institute Of Technology
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Educator and communications practitioner delivering research-driven, data-supported solutions to improve engagement and drive conversions.
Johnston, RI, US
Benjamin Daniel Work Experience Details
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Massachusetts Institute Of TechnologyJohnston, Ri, Us
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Communications OfficerMassachusetts Institute Of Technology Sep 2023 - PresentCambridge, Ma, UsI help develop institutional communications strategy for MIT's School of Humanities, Arts, and Social Sciences. From content marketing to social media, I partner with internal and external stakeholders to ensure SHASS messaging is consistent, efficient, effective, and reflects institutional priorities.I lead SHASS' marketing and communications efforts. I use data, audience research, and industry best practices to create and implement campaigns across owned, earned, and paid channels. These include social and other digital media, newsletters, the SHASS website, out of home, and print. I analyze these campaigns' effectiveness and develop reporting to track outcomes and trends. I write and edit content for use in a variety of channels in support of SHASS' institutional goals related to audience engagement. This includes course and student profiles, new faculty hires, tenure and promotion announcements, and other ongoing changes and updates.I'm responsible for media relations, which means crafting announcements, facilitating MIT News story coverage, and managing inquiries in partnership with the MIT News Office as needed.I help ensure cross-departmental collaboration with internal stakeholders by coordinating and leading meetings with other institutional communicators.
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Assistant Director, Diversity, Equity, And Inclusion CommunicationsMit Sloan School Of Management May 2022 - Sep 2023Cambridge, Ma, UsAs a member of MIT Sloan's Office of Communications, I was responsible for developing and delivering Diversity, Equity, and Inclusion-focused (DEI) messaging for internal and external audiences including deans, students, staff, faculty, alumni, and others interested in our efforts. These communications ranged across several channels including (but not limited to) the DEI pages on the MIT Sloan website, internal website pages, emails, other digital channels, and print collateral.I was the primary liaison between the Office of Communications and MIT Sloan's Office of Diversity, Equity, and Inclusion, as well as between the Office of Communications and MIT Sloan staff, student groups, and other internal stakeholders. -
Associate Director, Admissions, MarketingMit Sloan School Of Management Mar 2021 - May 2022Cambridge, Ma, UsI led the team that shares all that is awesome about MIT Sloan's Master's programs. I partnered with colleagues across Sloan admissions' program offices, recruiting, operations, and evaluation teams to ensure we were telling the Sloan story in the best ways we could. This meant, in part, reviewing and updating existing processes to ensure we were as efficient as possible.I also partnered with folks internally and externally to ensure our websites, digital channels, and print communications were in keeping with MIT's established brand identity AND were presenting cool and engaging content the data say our audiences wanted to see and with which they were likely to engage. We tested the stuff we shared in our channels to see what worked and continuously improved our engagement efforts using tools like digital ads, SEO, and more to measure our campaigns' effectiveness.I got to work with people inside MIT and vendor partners who wanted to ensure MIT Sloan recruited and retained as diverse and as qualified a learner population as possible. This means I'd sometimes speak with prospective students, their families, and other interested parties. I was also a member of the admissions committee.
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Digital Marketing SpecialistCapital One Apr 2020 - Mar 2021Mclean, Va, UsAll the content was being managed! I partnered with interested folks inside and outside Capital One to share valuable information with customers across the organization's digital channels including its web pages, landing pages, emails, and more. Since it's important to understand customers' needs both inside and outside Capital One, I created briefs that helped define what we were doing, why we were doing it, and how it might have gotten done efficiently.Things change quickly in the digital space. I worked with other creatives and folks who were invested to stay informed about what's happening across the global digital ecosystem. This ensured I had information my colleagues and other folks would find valuable and helpful.It's important to stay organized, especially when there are millions of visits to and clicks into websites and landing pages. I helped organize and document website tags and other identifying information and to standardize how we shared what we shared.Capital One invests in its customers and communities. I helped determine where and when people were visiting Capital One's digital properties, what they were doing when they arrived, and how to create and maintain digital experiences that are user-friendly and get users where they want to go or to the information they need. -
Director Of CommunicationsHope Center For College, Community, And Justice Mar 2019 - Sep 2019I led a team responsible for all the Center's external communications including its brochures, website, social media accounts, e-mails, letters, and other collateral as needed.I worked with the Center’s stakeholders to develop strategic communications including planning, developing, and creating and implementing organizational and crisis communications plans for the Center.I was a liaison between the Center, Temple University's College of Education and University Strategic Marketing, and external sources and assist with the development of marketing, advertising, and other communication materials.I managed media contacts and responses, built external relationships with the media and other organizations, prepared employees for presentations and media interactions, and represented the Hope Center at speaking engagements.
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Communications ManagerBeck Institute For Cognitive Behavior Therapy Dec 2018 - Mar 2019Bala Cynwyd, Pa, UsI partnered with internal stakeholders to develop and deliver a best-in-class communications strategy meant to delight audiences and offer information they'll find useful.I worked with my colleagues to provide audiences with print and digital collateral, engaging and valuable content via Beck's social channels, and a web browsing experience that centers users.Along with other members of the leadership team, I helped share the vast knowledge of our experts in cognitive behavior therapy (CBT) with audiences.When Beck partnered with vendors to develop and deliver high-quality educational experiences for healthcare professionals and other interested audiences, I helped ensure positive outcomes.I collaborated with my colleagues to brainstorm great ideas and turn them into stories and other content meant to continue Beck's role as a thought leader in CBT education. -
Digital Marketing ManagerEinstein Healthcare Network Feb 2018 - Oct 2018Philadelphia, Pa, UsI partnered with internal and external stakeholders to develop, deploy, measure the efficacy of, and review digital campaigns for Einstein Healthcare Network's service lines. I partnered with our served communities to promote events across the Einstein Healthcare Network's digital platforms including our social media channels, blog, and public website.I oversaw the Einstein Healthcare Network's social media strategy in partnership with Marketing, Public Relations, outside agencies, and senior leadership; this ensured Einstein's social channels were integrated with enterprise-wide communications efforts.I helped organizational stakeholders understand how data-driven campaigns that incorporate social media, the inter- and intranet, paid social and search, and other digital assets, could improve engagement across audiences. I helped manage Einstein's reputation across its social channels. I coordinated with vendors to ensure a reasonable ROI for paid social media and paid search.I partnered with stakeholders to develop, monitor, and refine benchmarks to measure the effectiveness of Einstein's digital campaigns.I helped educate stakeholders about Einstein's digital strategy. -
Social Media ManagerEinstein Healthcare Network Nov 2017 - Feb 2018Philadelphia, Pa, UsI oversaw and implemented the Einstein Healthcare Network's social media strategy. In partnership with Marketing, Public Relations, outside agencies, and senior leadership, I ensured our social channels were integrated with enterprise-wide communications efforts.I helped organizational stakeholders understand how social media could improve engagement across audiences. I led the implementation of a social media strategy supporting and amplifying organizational objectives. I helped manage Einstein's reputation across its social channels. I coordinated with vendors to ensure a reasonable ROI for paid social media and paid search.I partnered with stakeholders to develop, monitor, and refine benchmarks to measure the effectiveness of Einstein's social media campaigns.I helped educate stakeholders about Einstein's social media strategy.
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Senior Manager Internal CommunicationsJohnson & Johnson Jun 2016 - Jun 2017New Brunswick, Nj, UsI led Johnson & Johnson's change management communications effort for its US OTC Supply Chain division. This included an enterprise-wide email campaign that averaged an 85 percent aggregate response rate.I researched, developed, delivered, aggregated responses to and analyzed surveys. I researched and wrote feature stories. I partnered with internal stakeholders across business units to develop and implement internal communications campaigns; these sought to improve employee awareness and engagement across three sites in Las Piedras, Puerto Rico, Lancaster, Pennsylvania, and Fort Washington, Pennsylvania.I developed, managed and shaped messages for delivery and deployment across a variety of internal channels.I partnered with stakeholders to deliver and update communications plans. I provided insights and information at both the strategic and tactical levels to help drive positive messages supporting business objectives. -
Digital Communications And Social Media ManagerQm Quality Matters Nov 2014 - Jun 2016Annapolis, Md, UsI produced content for all external channels including the QM website, newsletters, and social media platforms.I led the development and deployment of email campaigns in MailChimp and Constant Contact. These included the development of calls-to-action, landing pages, and thank you pages. They produced a 13 percent increase in email opens, a 15 percent improvement in click-through rate, and a 12 percent increase in completed request for information forms.I researched and wrote case studies and feature stories for publication. I aided in the design and placement of advertising and print collateral. I researched and reported news and advances in education in print and digital media. I conducted market research and analysis on all communications channels. Some of this research was conducted via Google Analytics and HootSuite's analytics tools. I was the lead on all external communications campaigns. I was QM's lead communicator and researcher for social media content across its Twitter, LinkedIn, Facebook and YouTube channels. -
Communications SpecialistQm Quality Matters Nov 2013 - Nov 2014Annapolis, Md, UsI aided in the construction and conduct of market analyses to determine the efficacy of QM's branding and outreach. I supported the Marketing Manager in developing and amending Quality Matters' marketing and communications plan and program as needed. I assisted with raising Quality Matters' profile in industry publications and broadcast and other media. I was responsible for the development and continued improvement of Quality Matters' social media program including metrics measurement and process refinement. I helped develop, design, and distribute print and electronic collateral including newsletters, conference brochures and other materials related to QM's four product/service lines. I partnered with stakeholders to develop targeted email campaigns. These produced an eight percent increase in opens, a 14 percent increase in click throughs, and a nine percent increase in completed request for information forms. I managed the Quality Matters website; that is, I wrote and edited pieces for publication and maintained the timeliness of all site content. I represented Quality Matters at public events.
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Marketing SpecialistQuality Matters Program Nov 2012 - Nov 2013I researched, wrote, edited and produced publications for distribution across print and digital media. I developed and implemented a comprehensive communications plan to include print and digital media. I aided in the research, planning, development and launch of regional and national special events. I researched and reported on news and advances in education. I conducted market research and analysis of communications campaigns.
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Client Services And Marketing ManagerMadison Parke Llc Apr 2009 - Nov 2012Madison Parke LLC was a complete property management and client services firm specializing in high-end real estate and related services throughout the United States. As the Client Services and Marketing Manager, I developed internal and external communications including print and electronic marketing and performed a host of concierge services.I developed and delivered an organizational communications strategy whose direct mail and email marketing components delivered a 17 percent increase in requests for information and a 14 percent increase in brand awareness.
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Public Relations And Marketing ManagerFernley & Fernley Oct 2006 - Apr 2009I developed, wrote and edited graphics and copy for association publications, print and electronic collateral, community-based branding campaigns, and community service programs.I planned, organized and supervised the Industrial Supply Association's program for marketing and advertising and external affairs including staging company-sponsored public and community events and trade shows throughout the United States.I helped improve the company’s brand recognition as required. I coordinated and oversaw external and internal company activities and other employees.
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Writer-EditorUnited States Department Of Agriculture Sep 2005 - Oct 2006Washington, Dc, UsI composed, edited and reviewed correspondence for signature by the Secretary of Agriculture and other department heads. The correspondence was related to issues ranging from regional to international in their scope and involved different policy matters.I redesigned and upgraded the Office of the Executive Secretariat's Intranet. -
Logistics Element ManagerDepartment Of The Navy'S Navicp Jun 2001 - Oct 2005I supported the management of weapons systems, engines and weapons system support equipment including requisition processing, material acquisition and distribution, and contract administration. I created a material tracking protocol increasing the Integrated Weapons Support Team's Supply Material Availability by 23 percent to 88 percent.In concert with other members of the Integrated Weapons Support Team, I developed Supply Support Management Plans, Logistics Engineering Change Proposals and Direct Vendor Delivery contracts. I attended, facilitated and participated in Integrated Logistics Support Management Teams, Critical Item Reviews and other conferences as necessary.I researched, wrote and edited pieces for the NAVICP newsletter.I planned special events.
Benjamin Daniel Skills
Editing
Newsletters
Public Relations
Social Media
Email Marketing
Publications
Public Speaking
Higher Education
Nonprofits
Press Releases
Research
Creative Writing
Web Content
Crisis Communications
Proposal Writing
Writing
Publishing
Marketing
Integrated Marketing
Blogging
Advertising
Internal Communications
Event Management
Community Outreach
Education
Copywriting
Strategic Communications
Copy Editing
Social Networking
Non Profits
Corporate Communications
Social Media Marketing
Content Writing
Content Strategy
Proofreading
Content Management
Branding And Identity
Corporate Branding
Indesign
Photoshop
Speech Writing
Marketing Communications
Media Relations
Event Planning
Grant Writing
Publicity
Freelance Writing
Text Editing
Surveying
Quarkxpress
Trade Shows
Search Engine Optimization
Leadership
Online Advertising
Web Analytics
Seo
Literary Editing
Management
Strategy
Program Development
Benjamin Daniel Education Details
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Rowan UniversityPublic Relations -
Rutgers University - CamdenEnglish
Frequently Asked Questions about Benjamin Daniel
What company does Benjamin Daniel work for?
Benjamin Daniel works for Massachusetts Institute Of Technology
What is Benjamin Daniel's role at the current company?
Benjamin Daniel's current role is Educator and communications practitioner delivering research-driven, data-supported solutions to improve engagement and drive conversions..
What is Benjamin Daniel's email address?
Benjamin Daniel's email address is bd****@****ers.org
What is Benjamin Daniel's direct phone number?
Benjamin Daniel's direct phone number is (301) 358*****
What schools did Benjamin Daniel attend?
Benjamin Daniel attended Rowan University, Rutgers University - Camden.
What are some of Benjamin Daniel's interests?
Benjamin Daniel has interest in Writing, My Iphone Anything Mac Related, Health, Children, Historical Fiction, Education, Environment, Science And Technology, Advertising, Theoretical Physics.
What skills is Benjamin Daniel known for?
Benjamin Daniel has skills like Editing, Newsletters, Public Relations, Social Media, Email Marketing, Publications, Public Speaking, Higher Education, Nonprofits, Press Releases, Research, Creative Writing.
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