Benjamin Daniel Email & Phone Number

Johnston, Ri, Us

Cambridge, Ma, Us

I help develop institutional communications strategy for MIT's School of Humanities, Arts, and Social Sciences. From content marketing to social media, I partner with internal and external stakeholders to ensure SHASS messaging is consistent, efficient, effective, and reflects institutional priorities.I lead SHASS' marketing and communications efforts. I use data, audience research, and industry best practices to create and implement campaigns across owned, earned, and paid channels. These include social and other digital media, newsletters, the SHASS website, out of home, and print. I analyze these campaigns' effectiveness and develop reporting to track outcomes and trends. I write and edit content for use in a variety of channels in support of SHASS' institutional goals related to audience engagement. This includes course and student profiles, new faculty hires, tenure and promotion announcements, and other ongoing changes and updates.I'm responsible for media relations, which means crafting announcements, facilitating MIT News story coverage, and managing inquiries in partnership with the MIT News Office as needed.I help ensure cross-departmental collaboration with internal stakeholders by coordinating and leading meetings with other institutional communicators.

Cambridge, Ma, Us

As a member of MIT Sloan's Office of Communications, I was responsible for developing and delivering Diversity, Equity, and Inclusion-focused (DEI) messaging for internal and external audiences including deans, students, staff, faculty, alumni, and others interested in our efforts. These communications ranged across several channels including (but not limited to) the DEI pages on the MIT Sloan website, internal website pages, emails, other digital channels, and print collateral.I was the primary liaison between the Office of Communications and MIT Sloan's Office of Diversity, Equity, and Inclusion, as well as between the Office of Communications and MIT Sloan staff, student groups, and other internal stakeholders.

Cambridge, Ma, Us

I led the team that shares all that is awesome about MIT Sloan's Master's programs. I partnered with colleagues across Sloan admissions' program offices, recruiting, operations, and evaluation teams to ensure we were telling the Sloan story in the best ways we could. This meant, in part, reviewing and updating existing processes to ensure we were as efficient as possible.I also partnered with folks internally and externally to ensure our websites, digital channels, and print communications were in keeping with MIT's established brand identity AND were presenting cool and engaging content the data say our audiences wanted to see and with which they were likely to engage. We tested the stuff we shared in our channels to see what worked and continuously improved our engagement efforts using tools like digital ads, SEO, and more to measure our campaigns' effectiveness.I got to work with people inside MIT and vendor partners who wanted to ensure MIT Sloan recruited and retained as diverse and as qualified a learner population as possible. This means I'd sometimes speak with prospective students, their families, and other interested parties. I was also a member of the admissions committee.

Mclean, Va, Us

All the content was being managed! I partnered with interested folks inside and outside Capital One to share valuable information with customers across the organization's digital channels including its web pages, landing pages, emails, and more. Since it's important to understand customers' needs both inside and outside Capital One, I created briefs that helped define what we were doing, why we were doing it, and how it might have gotten done efficiently.Things change quickly in the digital space. I worked with other creatives and folks who were invested to stay informed about what's happening across the global digital ecosystem. This ensured I had information my colleagues and other folks would find valuable and helpful.It's important to stay organized, especially when there are millions of visits to and clicks into websites and landing pages. I helped organize and document website tags and other identifying information and to standardize how we shared what we shared.Capital One invests in its customers and communities. I helped determine where and when people were visiting Capital One's digital properties, what they were doing when they arrived, and how to create and maintain digital experiences that are user-friendly and get users where they want to go or to the information they need.

I led a team responsible for all the Center's external communications including its brochures, website, social media accounts, e-mails, letters, and other collateral as needed.I worked with the Center’s stakeholders to develop strategic communications including planning, developing, and creating and implementing organizational and crisis communications plans for the Center.I was a liaison between the Center, Temple University's College of Education and University Strategic Marketing, and external sources and assist with the development of marketing, advertising, and other communication materials.I managed media contacts and responses, built external relationships with the media and other organizations, prepared employees for presentations and media interactions, and represented the Hope Center at speaking engagements.

Bala Cynwyd, Pa, Us

I partnered with internal stakeholders to develop and deliver a best-in-class communications strategy meant to delight audiences and offer information they'll find useful.I worked with my colleagues to provide audiences with print and digital collateral, engaging and valuable content via Beck's social channels, and a web browsing experience that centers users.Along with other members of the leadership team, I helped share the vast knowledge of our experts in cognitive behavior therapy (CBT) with audiences.When Beck partnered with vendors to develop and deliver high-quality educational experiences for healthcare professionals and other interested audiences, I helped ensure positive outcomes.I collaborated with my colleagues to brainstorm great ideas and turn them into stories and other content meant to continue Beck's role as a thought leader in CBT education.

Philadelphia, Pa, Us

I partnered with internal and external stakeholders to develop, deploy, measure the efficacy of, and review digital campaigns for Einstein Healthcare Network's service lines. I partnered with our served communities to promote events across the Einstein Healthcare Network's digital platforms including our social media channels, blog, and public website.I oversaw the Einstein Healthcare Network's social media strategy in partnership with Marketing, Public Relations, outside agencies, and senior leadership; this ensured Einstein's social channels were integrated with enterprise-wide communications efforts.I helped organizational stakeholders understand how data-driven campaigns that incorporate social media, the inter- and intranet, paid social and search, and other digital assets, could improve engagement across audiences. I helped manage Einstein's reputation across its social channels. I coordinated with vendors to ensure a reasonable ROI for paid social media and paid search.I partnered with stakeholders to develop, monitor, and refine benchmarks to measure the effectiveness of Einstein's digital campaigns.I helped educate stakeholders about Einstein's digital strategy.

Philadelphia, Pa, Us

I oversaw and implemented the Einstein Healthcare Network's social media strategy. In partnership with Marketing, Public Relations, outside agencies, and senior leadership, I ensured our social channels were integrated with enterprise-wide communications efforts.I helped organizational stakeholders understand how social media could improve engagement across audiences. I led the implementation of a social media strategy supporting and amplifying organizational objectives. I helped manage Einstein's reputation across its social channels. I coordinated with vendors to ensure a reasonable ROI for paid social media and paid search.I partnered with stakeholders to develop, monitor, and refine benchmarks to measure the effectiveness of Einstein's social media campaigns.I helped educate stakeholders about Einstein's social media strategy.

New Brunswick, Nj, Us

I led Johnson & Johnson's change management communications effort for its US OTC Supply Chain division. This included an enterprise-wide email campaign that averaged an 85 percent aggregate response rate.I researched, developed, delivered, aggregated responses to and analyzed surveys. I researched and wrote feature stories. I partnered with internal stakeholders across business units to develop and implement internal communications campaigns; these sought to improve employee awareness and engagement across three sites in Las Piedras, Puerto Rico, Lancaster, Pennsylvania, and Fort Washington, Pennsylvania.I developed, managed and shaped messages for delivery and deployment across a variety of internal channels.I partnered with stakeholders to deliver and update communications plans. I provided insights and information at both the strategic and tactical levels to help drive positive messages supporting business objectives.

Annapolis, Md, Us

I produced content for all external channels including the QM website, newsletters, and social media platforms.I led the development and deployment of email campaigns in MailChimp and Constant Contact. These included the development of calls-to-action, landing pages, and thank you pages. They produced a 13 percent increase in email opens, a 15 percent improvement in click-through rate, and a 12 percent increase in completed request for information forms.I researched and wrote case studies and feature stories for publication. I aided in the design and placement of advertising and print collateral. I researched and reported news and advances in education in print and digital media. I conducted market research and analysis on all communications channels. Some of this research was conducted via Google Analytics and HootSuite's analytics tools. I was the lead on all external communications campaigns. I was QM's lead communicator and researcher for social media content across its Twitter, LinkedIn, Facebook and YouTube channels.

Annapolis, Md, Us

I aided in the construction and conduct of market analyses to determine the efficacy of QM's branding and outreach. I supported the Marketing Manager in developing and amending Quality Matters' marketing and communications plan and program as needed. I assisted with raising Quality Matters' profile in industry publications and broadcast and other media. I was responsible for the development and continued improvement of Quality Matters' social media program including metrics measurement and process refinement. I helped develop, design, and distribute print and electronic collateral including newsletters, conference brochures and other materials related to QM's four product/service lines. I partnered with stakeholders to develop targeted email campaigns. These produced an eight percent increase in opens, a 14 percent increase in click throughs, and a nine percent increase in completed request for information forms. I managed the Quality Matters website; that is, I wrote and edited pieces for publication and maintained the timeliness of all site content. I represented Quality Matters at public events.

I researched, wrote, edited and produced publications for distribution across print and digital media. I developed and implemented a comprehensive communications plan to include print and digital media. I aided in the research, planning, development and launch of regional and national special events. I researched and reported on news and advances in education. I conducted market research and analysis of communications campaigns.

Madison Parke LLC was a complete property management and client services firm specializing in high-end real estate and related services throughout the United States. As the Client Services and Marketing Manager, I developed internal and external communications including print and electronic marketing and performed a host of concierge services.I developed and delivered an organizational communications strategy whose direct mail and email marketing components delivered a 17 percent increase in requests for information and a 14 percent increase in brand awareness.

I developed, wrote and edited graphics and copy for association publications, print and electronic collateral, community-based branding campaigns, and community service programs.I planned, organized and supervised the Industrial Supply Association's program for marketing and advertising and external affairs including staging company-sponsored public and community events and trade shows throughout the United States.I helped improve the company’s brand recognition as required. I coordinated and oversaw external and internal company activities and other employees.

Washington, Dc, Us

I composed, edited and reviewed correspondence for signature by the Secretary of Agriculture and other department heads. The correspondence was related to issues ranging from regional to international in their scope and involved different policy matters.I redesigned and upgraded the Office of the Executive Secretariat's Intranet.

I supported the management of weapons systems, engines and weapons system support equipment including requisition processing, material acquisition and distribution, and contract administration. I created a material tracking protocol increasing the Integrated Weapons Support Team's Supply Material Availability by 23 percent to 88 percent.In concert with other members of the Integrated Weapons Support Team, I developed Supply Support Management Plans, Logistics Engineering Change Proposals and Direct Vendor Delivery contracts. I attended, facilitated and participated in Integrated Logistics Support Management Teams, Critical Item Reviews and other conferences as necessary.I researched, wrote and edited pieces for the NAVICP newsletter.I planned special events.

M.A., Public Relations

B.A., English