Benjamin Hoffman Email & Phone Number

San Jose, CA, US

Vancouver, British Columbia, CA

San Francisco, US

Norwalk, Connecticut, US

Datto is the world’s leading provider of cloud-based software and technology solutions purpose-built for delivery by managed service providers (MSPs). Our unique ecosystem of MSP partners provides Datto solutions to over one million businesses across the globe.

New York, NY, US

• Provided strategic research and analysis on UiPath’s leading competitors and target markets and collaborated cross-functionally to provide teams with the training, tools, collateral, and programs required to position.
• Collaborated across five teams to create over 25 research deliverables, including battlecards, technical comparisons, case studies, podcasts, slidecasts, and other collateral to drive sales
• Provided strategic and tactical guidance on approximately $20M total of sales engagements
• Trained 250+ salespeople on positioning, differentiation, and sales strategy
• Selected to present to 100+ people at key strategic events in Bangalore, IN and Berlin, DE
• Led development of global SME program to improve CI knowledge sharing

Cambridge, MA, US

• As part of Pega's product marketing team, I led the company's competitive intelligence program, driving all CI and market research, content, training, and programs.
• Managed win/loss program, which fed insights from 50+ annual customer interviews into product management, sales, and executive functions for product and process improvements
• Developed, managed, and collaborated on internal and external collateral, including battlecards, whitepapers, case studies, infographics, slides, and webinars
• Oversaw cross-functional VoC video campaign shown at sales event to 1,000+ people
• Spearheaded initiative to drive more real-time intelligence via field team community
• Steered competitive marketing campaigns which contributed to greater brand visibility

Boston, MA, US

• Managed design, execution, and presentation of custom, qualitative end-user research projects for major technology vendors.
• Managed relationships with 3 Fortune 500 technology customers
• Delivered customer insight presentations to executive-level audiences, driving more informed strategic decision-making
• Fielded research into and oversaw administration of research panels consisting of over 10,000 respondents
• Coached junior consultants on research design and execution best practices

Needham, Massachusetts, US

• Served as industry thought leader for mobility market. Managed research design and execution as well relationship management for two research programs and 60 clients, respectively.
• Analyzed large data sets and financial models, extrapolating trends and predictions that informed market of future activity within mobility space.
• Consistently met or exceeded groups’ quarterly research timeline and P&L objectives
• Led custom consulting engagements for major technology vendors, advising on GTM strategy, competitive positioning, and brand awareness and reputation

Warwick, RI, US

• Brought in to lead MoFuse's account management operations, which included onboarding approximately 400 new customers each month. Managed relationships with the company’s key clients to ensure their success on the.
• Oversaw the company’s partner program, which grew approximately 400% during my time at MoFuse.
• Led relationship-building efforts with key clients, including Harper Collins, The Economist, Harvard Business Publishing, Tennis.com, and The Atlanta Falcons.
• Administered biweekly platform webinars to ensure new clients were able to understand the basics of building a mobile website on the MoFuse platform.
• Facilitated email marketing campaigns and touchpoints with approximately 400 new customers each month.
• Analyzed competitive landscape of mobile web development companies and communicated technology gaps to engineering team.

Boston, MA, US

• Project managed internet marketing campaigns and grew relationships with 60+ clients including both SMBs and Fortune 500s.
• Oversaw initial project success by leading project kickoffs to gather strategic objectives prior to project implementation.
• Guided client-side developers through the fundamentals of SEO and internet marketing, and educated them on successful technical implementation to improve web metrics.
• Grew account revenue through both cross-selling and upselling, and co-managed one of the largest upsells in company history.

Master Of Business Administration - Mba

Education record

Ba, Economics

Education record