Benjamin Lim Email & Phone Number

Kuala Lumpur, My

Malaysia

CelcomDigi (Telco) - Convergence, Home Fibre, Postpaid BusinessDigital-First approach to Media PlanningChannel & Funnel optimization resulting in a 55% decrease in CPA, 77% increase in lead volume, +17% ARPULed market segmentation and research efforts for key launches, identifying key audiences and creating consumer archetypes, defining messaging angles, and meeting product-market fit - including NPL, and comprehensive GTM rollout strategiesNegotiating media packages and PG Deals, average 30% reduction in overall costCreating first-in-market innovative solutions (Notable: JaGa, Google, Mediasmart, Kantar, Grab, T&G Digital, Mudah, Viu)

Petaling Jaya, Selangor, Malaysia

Increased Brand Revenue and eCommerce Conversion Rate by 40% on average across 3 markets (MY, SG, AU)Implemented inventory and cost control measures leveraging cross-border resources, lowering warehousing costs by 3.7x Cross-functional team collaboration to develop effective campaigns and ensure alignment with company objectivesCreated and managed social media campaigns that drove 25% of website traffic and resulted in a 65% increase in customer engagementNegotiated and managed contracts with vendors, media partners, KOLs, and industry leaders, resulting in a 25% overall reduction in marketing expenses and increased brand recognition and awareness

+RM7m in new business billingsKey Accounts: Caring Pharmacy, Unicharm, UNICEF, Switch, IMU, Corum Watches, Ernest BorelPitch Wins - Caring Pharmacy, PanasonicConflict resolution between internal and external stakeholdersSupport the Business Director in delivering high client satisfaction scores.Displaying commercial acumen with knowledge of trade products and contract termsSupport client business by providing communication solutions that consider all potential appropriateroutesManaging the daily workflow of all client campaigns, and working with various cross-function internaland external stakeholdersDriving client growth and revenue streams from existing partnerships and leveraging cases to build new relationships.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Client Lead for Colgate-Palmolive Malaysia.Established key partnership with Colgate-Palmolive.Networking and Cold Calling clients to engage in the pitch process.Research and manage potential leads and prospects through LinkedIn and industry database subscriptions.

Bachelor Of Science (Hons), Marketing

Activities and Societies: Sunway Social Innovators Club Sunway Project for Asian and International Relations.

Bachelor Of Science (Hons), Marketing