Ben Loeb Email & Phone Number

Redmond, Washington, US

Kirkland, Washington, US

• Consult early stage startups and technology companies on product market fit, value proposition development, and market sizing/opportunity
• Evaluate product concepts and conducted feasibility studies to assess market viability, providing recommendations for successful product launches.
• Collaborate with clients to develop prototypes and business models for new product idea.
• Conduct in-depth market analysis to identify growth opportunities and provide strategic recommendations for clients.
• Design and execute comprehensive market research studies, using both qualitative and quantitative methods to uncover valuable consumer insights.
• Use advanced research methodologies to perform market sizing and forecast potential market demand for new products and services.

New York, NY, US

• Led end-to-end research; including developing briefs, recruitment, creating discussion guides, writing/programming surveys, conducting analysis, & reporting results to improve products, services, and programs
• Developed, analyzed, and evangelized customer segmentation to drive better business outcomes through deeper insight and consistency
• Innovated the company's quarterly Customer Experience Measurement program to leverage behavioral data and better align with company goals

Redmond, Washington, US

• Established the Consumer Concept Value Testing program including concept ideation, evaluation (qualitative & quantitative), and refinement to test early stage features for Microsoft's new consumer subscription
• Executed research and consulted product stakeholders on accessibility to identify opportunities for accessibility innovation and to ensure Microsoft’s products and research are inclusive
• Partnered with product marketing and engineering to inform product strategy and features via marketing research; including naming, message testing, and go-to-market

Redmond, Washington, US

• Led research for launch of the Global Microsoft Teams iWorker Campaign including audience identification, message testing, and baselining
• Executed end-to-end measurement of Microsoft's global advertising campaigns
• Developed and led the team’s cross-campaign measurement framework to understand the relationship and impact of Microsoft's concurrent campaigns

Redmond, Washington, US

• Executed research including qualitative, quantitative, focus groups, and co-creation to support the launch and measurement for Xbox and Surface
• Led competitive intelligence, providing insights around competitive strategy, products, and campaigns to inform strategy

Redmond, Washington, US

• Led the design and development of a best-in-class social media listening and analytics platform, including working directly with engineering teams on the product road map
• Consulted key Microsoft business groups on how best to use social listening for: brand tracking, product insights, competitive intelligence, audience segmentation, and other business issues
• Oversaw and coordinated $15M marketing research budget
• Developed innovative framework for systematically identifying and segmenting social media conversation into target audiences

Manhattan, New York, US

• Conducted social media analysis using various social listening tools to answer business questions for clients across Technology, Fashion, Entertainment, and Healthcare
• Advised clients on social media strategy and execution based on insights derived from social intelligence via written reports and in-person client presentations
• Crafted social media reports and insights based on extensive data analysis to drive strategic business decisions
• Developed complex social listening Boolean queries to analyze social media conversation

Bachelor Of Science, Business Administration, Marketing

Bachelor Of Science, Business Administration Specializing In Marketing