Benjamin Magnan Email & Phone Number

Ville De Paris, Île-De-France, France

- Regional Strategy:o Identifying cultural events and insights to help build strategies for EMEA and LATAM to maximisecommercial opportunities and local relevance throughout the regiono Working with the Snr Manager to ensure all growth market opportunities are considered- Campaign Planning:o Collaborate with Business Unit marketing teams to ensure that global campaign strategies arecompatible with regional growth objectiveso Briefing media agencies and helping develop paid and organic planningo Collaborate with PR and Influencer agencies and teams to pull a comprehensive campaign together- Executional Excellence:o Ensuring excellence in all aspects of the campaign deliveryo Track timing and delivery of campaign, and escalate any concerns- Stakeholder Management and Communication:o Communicate and collaborate with internal stakeholders to ensure alignment and support forregional initiatives and validate results

Ville De Paris, Île-De-France, France

- GTM (Go To Market) plans for France & Benelux territories. For both new releases and back catalogue titleso Media planningo Trade Marketingo PR & influencers / social strategyo Budget Tracking- Marketing partnerships establishment-Working closely with external agencies aligned with local performance and global brand image

Paris 01, Île-De-France, France

- GTM (Go To Market) plans for France. New release and back catalogueo Media planningo Trade Marketingo PR & influencers / social strategyo Budget Trackingo Respect of the brand guidelines- Marketing partnerships establishment- Events manager. Both for business & consumero IDEF 2019o Paris Games Week 2019 (317 000 visitors)o Japan Expo 2019 (252 000 visitors)

Région De Boulogne-Billancourt, France

- Alliances budget management (AMD, Microsoft, Intel. Build solid sell-out at retailo Management and budget follow up (XX M € par quarter)o Close work with retailers (Fnac, Costco) and brand developmento Postmortems & reports to present to partners- Business events managero Back to school retailer showso MEDPI 2018 (Amsterdam)Scope : PC laptop, desktop, gaming, print (hardware et cartouches)

Issy Les Moulineaux

- Game Category managemento Mostly 3P partnership management (day to day relationship, comarketing)o 1PP GTM establishment (Halo Wars 2, Forza Horizon 4)o Other marketing partnerships (Samsung, Porsche …)- Event Managero Work with an event agency for setting Xbox booth in Paris Games Weeko Budget managemento Onboarding as many Microsoft departments as possible in the project (staff, products ...)

Issy Les Moulineaux

- For Xbox & Surface, working on brand awareness at retailerso Channel budget management, in line with Key Account Managero Back to School retailer shows

Levallois Perret

- Field sales force support- Help with the POS productiono Pick of an agencyo In-store & online visibility- Support to the data analysto Weekly internal sales report with GSD data- Trainer for B2B vendor showo Set up of a training decko Actual training session to retailers' sales force

Lyon

► Aide au bon déploiement des jeux vidéo sur téléphones mobiles : . Création d'une road map produits européenne par clients (SKU, date de livraison ...) . Monitoring des ventes selon plateformes (Android, J2ME) et clients (Bouygues, Orange, SFR) . Benchmarks concurrentiels : application des best practices et business model (F2P, Try and Buy, Abonnement etc) . Relai entre l'équipe marketing FR et technique à Bucarest ► Collaboration avec opérateurs mobiles, agences de création, et agence presse pour s'assurer de la bonne promotion des titres E via support web, wap, print et TV.

Paris

- Rédactions de newsletters : . Externe, en français, pour la sortie d'un produit . Interne, en anglais, pour la société- Suivi de lancement de 2 jeux (Communiqué de Presse, retour auprès des journalistes)- Chef de projet application iOS : Pappaya : . Coordination avec l'équipe technique, artistique, et la direction. . Mise en place d'un budget

Levallois

Mise à jour Base de donnéesCréation et mise à jour des fiches produitsÉlaboration et ajout de nouveaux contenus

Mim, Management

Activities and Societies: Bureau des Arts (2010)Obtention du PCIE et de la certification de management de projet PRINCE2

Licence 2, Economie - Gestion

Economie - Gestion