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Benjamin Magnan is listed as Marketing Manager, Regional Strategy & GTM, EMEA & LATAM at 2K, a company with 1055 employees, based in Greater Paris Metropolitan Region, France, France. AeroLeads shows a matched LinkedIn profile for Benjamin Magnan.
Benjamin Magnan previously worked as Manager, Regional Strategy & GTM, EMEA & LATAM at 2K and Marketing Manager France / Benelux at 2K. Benjamin Magnan holds Mim, Management from Ecole Supérieure De Commerce De Lille.
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I worked for more than ten years in the video game industry. I have experienced several positions in the marketing domain and have become, now, expert in this industry.I developed many skills in marketing but what I do best is to come up with Go To Market plans. That requires agility and an overall good local strategy to meet sales objectives. The way I come up with GTM plans involves 360° marketing strategy, including Influence & PR management.
Listed skills include Marketing, Marketing Digital, Microsoft Office, Sales, and 9 others.
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A career timeline built from the work history available for this profile.
Ville De Paris, Île-de-France, France
- Regional Strategy:o Identifying cultural events and insights to help build strategies for EMEA and LATAM to maximisecommercial opportunities and local relevance throughout the regiono Working with the Snr Manager to ensure all growth market opportunities are considered- Campaign Planning:o Collaborate with Business Unit marketing teams to ensure that.
Ville De Paris, Île-de-France, France
- GTM (Go To Market) plans for France & Benelux territories. For both new releases and back catalogue titleso Media planningo Trade Marketingo PR & influencers / social strategyo Budget Tracking- Marketing partnerships establishment-Working closely with external agencies aligned with local performance and global brand image
Paris 01, Île-de-France, France
- GTM (Go To Market) plans for France. New release and back catalogueo Media planningo Trade Marketingo PR & influencers / social strategyo Budget Trackingo Respect of the brand guidelines- Marketing partnerships establishment- Events manager. Both for business & consumero IDEF 2019o Paris Games Week 2019 (317 000 visitors)o Japan Expo 2019 (252 000.
Région De Boulogne-Billancourt, France
- Alliances budget management (AMD, Microsoft, Intel. Build solid sell-out at retailo Management and budget follow up (XX M € par quarter)o Close work with retailers (Fnac, Costco) and brand developmento Postmortems & reports to present to partners- Business events managero Back to school retailer showso MEDPI 2018 (Amsterdam)Scope: PC laptop, desktop.
Issy Les Moulineaux
- Game Category managemento Mostly 3P partnership management (day to day relationship, comarketing)o 1PP GTM establishment (Halo Wars 2, Forza Horizon 4)o Other marketing partnerships (Samsung, Porsche …)- Event Managero Work with an event agency for setting Xbox booth in Paris Games Weeko Budget managemento Onboarding as many Microsoft departments as.
Issy Les Moulineaux
- For Xbox & Surface, working on brand awareness at retailerso Channel budget management, in line with Key Account Managero Back to School retailer shows
Levallois Perret
- Field sales force support- Help with the POS productiono Pick of an agencyo In-store & online visibility- Support to the data analysto Weekly internal sales report with GSD data- Trainer for B2B vendor showo Set up of a training decko Actual training session to retailers' sales force
Lyon
► Aide au bon déploiement des jeux vidéo sur téléphones mobiles:. Création d'une road map produits européenne par clients (SKU, date de livraison...). Monitoring des ventes selon plateformes (Android, J2ME) et clients (Bouygues, Orange, SFR). Benchmarks concurrentiels: application des best practices et business model (F2P, Try and Buy, Abonnement etc)..
Paris
- Rédactions de newsletters:. Externe, en français, pour la sortie d'un produit. Interne, en anglais, pour la société- Suivi de lancement de 2 jeux (Communiqué de Presse, retour auprès des journalistes)- Chef de projet application iOS: Pappaya:. Coordination avec l'équipe technique, artistique, et la direction.. Mise en place d'un budget
Levallois
Mise à jour Base de donnéesCréation et mise à jour des fiches produitsÉlaboration et ajout de nouveaux contenus
Other employees you can reach at 2k.com. View company contacts for 1055 employees →
Anna Wilson
Colleague at 2K
London, England, United Kingdom, United Kingdom
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MM
Meghan Murray
Colleague at 2K
County Dublin, Ireland, Ireland
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EG
Enrique Gracia Rodríguez
Colleague at 2K
Madrid, Community Of Madrid, Spain, Spain
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KW
Kelvin Wang
Colleague at 2K
San Francisco Bay Area, United States
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PJ
Pedro J Martínez Rubio
Colleague at 2K
Monzón, Aragon, Spain, Spain
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MB
Mr Bilal
Colleague at 2K
Shahpur, Punjab, Pakistan, Pakistan
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EK
Erik Kelley
Colleague at 2K
Las Vegas, Nevada, United States, United States
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NW
Niklas Wohlfahrt
Colleague at 2K
Nuremberg, Bavaria, Germany, Germany
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SK
Suchan Kim
Colleague at 2K
South Korea, Korea, Republic Of
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MB
Marquel Basurto
Colleague at 2K
Everett, Washington, United States, United States
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Activities and Societies: Bureau des Arts (2010)Obtention du PCIE et de la certification de management de projet PRINCE2
Economie - Gestion
Quick answers generated from the profile data available on this page.
Benjamin Magnan works for 2K.
Benjamin Magnan is listed as Marketing Manager, Regional Strategy & GTM, EMEA & LATAM at 2K.
Benjamin Magnan is based in Greater Paris Metropolitan Region, France, France while working with 2K.
Benjamin Magnan has worked for 2K, Hp France, Microsoft, Activision, and Electronic Arts.
Benjamin Magnan's colleagues at 2K include Anna Wilson, Meghan Murray, Enrique Gracia Rodríguez, Kelvin Wang, and Pedro J Martínez Rubio.
You can use AeroLeads to view verified contact signals for Benjamin Magnan at 2K, including work email, phone, and LinkedIn data when available.
Benjamin Magnan holds Mim, Management from Ecole Supérieure De Commerce De Lille.
Benjamin Magnan is listed with skills including Marketing, Marketing Digital, Microsoft Office, Sales, Trade Marketing, Communication Marketing, Vente, and Gestion De Projet.
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