Vice President Merchandising
Team Express Distribution
San Antonio, Texas Area
Established relationships with 300+ vendors to support product sourcing and supply chain management.Orchestrated product merchandising across diverse channels, including e-commerce, catalog, phone, physical retail, 3rd party, and inside/outside sales rep divisions.Analyzed, strategized, and effectively managed demand for a vast product portfolio of 50,000+ items within a $50M budget.Achieved significant sales growth, elevating revenue from $50M to $105M within a 3-year period.Oversaw warehouse operations with a team of 75 personnel, processing and fulfilling 1,000+ orders daily.Engineered warehouse enhancements to accommodate 50% year-over-year growth while maintaining efficiency.Collaborated with cross-functional teams to enhance tools and systems for improved operational performance.Designed custom engines to enable creation of fully customized uniforms, apparel, and accessories online.Attended trade shows to stay abreast of industry trends and forge new partnerships.Launched in-house brands to enhance margins by identifying low-margin opportunities and establishing relationships with trade partners and overseas manufacturers.Managed product sourcing from China by creating relationships with trade partners and conducting factory visits.Collaborated with marketing agencies to develop effective strategies for Google AdWords campaigns.Curated layouts and product selections for 15+ catalogs annually to drive sales and showcase product offerings.Led the implementation of Microsoft Dynamics AX 2012 R3 for the purchasing and warehousing departments, ensuring seamless coordination across various departments.Contributed to the design of a new website to enhance the online customer experience and drive engagement.