In my role as Vice President of Associate Experience, I am dedicated to optimizing the experience of our Associates to fuel business growth. This entails several key responsibilities. Firstly, I oversee the enhancement of our shopping and back-office websites, ensuring they are user-friendly and conducive to increased sales. Additionally, I focus on identifying and eliminating barriers that may impede our Associates' ability to thrive in growing their businesses.A significant aspect of my role involves continuous engagement with our field. I regularly present our full compensation plan and provide comprehensive training on utilizing Mannatech's sales and recruiting web and mobile-based platforms. Furthermore, I actively participate in driving compensation plan changes, collaborating closely with stakeholders to ensure alignment with our strategic objectives.Moreover, I have oversight of our Loyalty Programs and Customer Referral programs, which play pivotal roles in fostering customer loyalty and driving referral-based growth. By managing these programs effectively, I aim to cultivate a supportive ecosystem that empowers our Associates to achieve their fullest potential and drive overall business success.

As Vice President of Marketing, I assumed several pivotal responsibilities. Collaborating closely with Senior Management and our foreign market General Managers, I strategized to create and execute integrated marketing and sales programs tailored to the objectives and needs of our Associates and customers. Together with a diverse team of sales and marketing professionals, I facilitated cohesive management and direction.Central to my role was the development of go-to-market strategies, the analyses of market trends, customer insights, and the competitive landscape to identify opportunities and optimize marketing activities company-wide. Additionally, I was responsible for developing and managing budgets, forecasts, and performance metrics across all markets.I collaborated closely with other departments to ensure synergy across key stakeholders and operational countries. Effective communication with internal stakeholders and external partners was crucial in driving business growth and fostering success. Through these efforts, I played a pivotal role in driving the company's marketing initiatives and achieving strategic objectives.

In the role of Vice President of Global Sales at Mannatech, I collaborated closely with field leaders to develop effective strategies that drove trial and growth. I provided expertise and guidance on sales-related decisions, drawing upon industry knowledge and best practices. My focus extended to designing scalable internal sales systems, encompassing structure, processes, and analytics, to enhance accountability and engagement across major regions. Additionally, I oversaw the Customer Service department to ensure a consistently excellent global sales experience, emphasizing customer satisfaction and retention as key priorities.

Responsible for calling on new and existing clients, helping identify areas where SUCCESS Partners can provide a solution to their corporate or distributor (independent sales force) needs. SUCCESS Partners is utilized as a one-stop resource for all things pertaining to the recruiting and retention of a Direct Sales company’s sales force. Satisfying our customers with creative services, video production, graphic design, manufacturing of multi-media, national newsstand publication design and distribution, e-commerce sales, mobile technology, fulfillment services and onsite vending.

Established a call center and e-commerce/fulfillment platform specializing in providing Direct Sales recruiting and training materials from inception. As the sole operator of iTrust LLC, I oversaw the development and sourcing of design and manufacturing processes for various recruiting materials, including brochures, CDs, manuals, and booklets, distributed through our e-commerce platform.

Responsible for spearheading the creation of recruiting and retention tools tailored for Unicity Network’s independent sales force. Offered extensive field support to Unicity’s key Distributors, aiding them in recruiting and retaining new distributors effectively. Additionally, orchestrated one of Unicity's top distributor incentive trips at Park City bobsled park.

Managed sales and accounts for Sound Concepts' largest revenue-generating clients, collaborating with field leaders to identify and create necessary sales and marketing materials. Oversaw the production process, including working with writers, designers, and local printers or replicators. Led online marketing efforts, promoted materials at events, and provided training to phone operators. Acquired extensive e-commerce and fulfillment expertise over 7+ years at Sound Concepts.