Ben Mazurski Email & Phone Number

As a paid search team lead I am directly responsible for over a dozen client ads accounts. This includes base strategy & account buildout, keyword research, ad creation, budget management, A/B testing, & regular optimization. That optimization of accounts includes search term adjustment, bid adjustments, bid strategy adjustments, ad copy adjustments, & testing of various ads and settings. In my role as team lead I have assisted with the complete creation of our team processes and deliverables. This covers everything from account setup, campaign setup and campaign setting best practices to optimization techniques and ad copy creation. I assisted in building this out from scratch.I also manage a team of 10 and assist them with their ads accounts. This covers everything from assisting in initial strategy to problem-solving low-performing campaigns to jumping on calls and easing client concerns. I also meet regularly with my team members to go over their accounts & work through any issues that arise.

As a digital marketing specialist I supported multiple channels for a wide variety of clients. These channels included the following:-search engine optimization (SEO) -paid advertising (Google & Bing ads)-user experience optimization-ecommerce optimization -email marketingI was required to create & implement marketing strategies in each of these channels from the ground up. Responsibilities also included weekly, monthly & quarterly reporting along with asset (ad) creation, coordination across channels, and regular maintenance and optimization of campaigns on multiple platoforms.

Des Plaines, Il

May - August 2016• Compiled monthly, weekly and quarterly e-commerce sales data reports• Assisted in developing effective e-commerce marketing techniques• Organized data from clients in Microsoft Excel for further ease of use • Worked extensively with Google Analytics to analyze the performance of clients’ websites• Collected search engine data for clients and assisted with creating SEO reports • Optimized title tags and descriptions for clients’ websites on Google to drive more traffic and sales to those websitesMay - August 2017 • Created user guides for a client to guide them through how to use the back end of their new website• Gathered and organized data for the marketing strategy department to report to the entire company regarding revenue, retainer information, new project information, etc.• Assisted with finding new links for clients’ websites to use to direct traffic to their own websites • Supported strategy team with various organizational and client-based tasks• Worked extensively with Google analytics to analyze the performance of clients’ websites• Collected search engine data for clients and assisted with creating SEO reports