Ben Haynes Email & Phone Number

Bloomfield Hills, Mi, Us

Mountain View, Wy, Us

Marketing lead at this soon-to-be-announced startup. Developing a Brand and Product Marketing foundation that will directly address unmet customer need in the EV market and propel sales.BRAND POSITIONING: Developing a distinct lifestyle Brand Positioning that boldly differentiates from a strong competitive set and gains access to an untapped EV-enthusiastic customer base.PRODUCT STRATEGY: Creating a Product Strategy that directly addresses customer need-states and is in strong harmony with innovative Brand Positioning.CUSTOMER TESTING: Conducting broad customer testing to feed data into all Brand Strategy, Marketing Strategy and GTM initiatives.

My 20 years of Marketing experience leading Global EV and Technology Brands gives me a fresh understanding of what's relevant in the world of Mobility.AGENCY + CLIENT BACKGROUND: Leadership positions on Global Brands from the business management side of the Agency world, and Client-side of Marketing organizations.CORPORATE AND STARTUP EXPERIENCE: Years of time leading in large corporate and nimble startup cultures. FULLY-INTEGRATED LAUNCHES: Experience in creating, executing and optimizing large GTM plans across digital, social, site, CRM, experiential, influencer, Brand partnership and media channels.

Gardena, Ca, Us

Built the Brand of this high-profile EV startup from the ground-up. Created an innovative strategic architecture, visualization, messaging and digital presence. Trusted as senior leader during the company’s inaugural Global launch.GLOBAL PRODUCT LAUNCH: Drove revenue and product reservations with the company’s first Global launch campaign across both Brand and Product. Used clear sales objectives and engagement metrics to create cross- channel execution including Experiential, Social, Retail and PR channels.SALES-DRIVEN PRODUCT MESSAGING: Created innovative product messaging architecture that uniquely positioned both technology and luxury at the core of the vehicle positioning. Leveraged customer data to show that predictive services and in-vehicle streaming was differentiating from the new competitive set.

Warren, Mi, Us

EV PRODUCT STRATEGY: Contributed to record quarterly and year-over-year sales for the Cadillac Brand by directing an innovative EV product Marketing strategy focused on elevating a future vision of electric mobility. Simultaneously maintained demand for current ICE products through a halo strategy still in-use to drive sales.CROSS-CHANNEL PRODUCT LAUNCHES: Exceeded impression, engagement and opinion metrics while responsible for data-led omnichannel execution of 7 product launches across 3 vehicles segments. Balanced digital, social, site, CRM, experiential, retail, Brand partnership and media partnerships.

Warren, Mi, Us

RECORD BRAND METRICS: Achieved Brand’s highest “Relevance” and “Consideration” metrics by putting Cadillac product innovation at the front of culture. Leveraged fully integrated Super Bowl activation, PGA partnership, Influencer collaborations and data-led national seasonal sales events adopted by the dealer network.NATIONAL RETAIL: Broke engagement record for seasonal retail events via close partnership with Cadillac dealers to supply them with customer-centric Marketing messaging, content and yearly promotions.GLOBAL MARKETING MANAGEMENT: Achieved consistent and lasting Global coordination across 7 Global regions on both Brand, product and launch initiatives. Synchronization included Brand standardization, product messaging, Marketing strategy, best practices and use of content across digital, site, social and CRM.HOLISTIC EXPERIENTIAL: Reached top Engagement scores as head of Experiential overseeing strategy, on-site activation and omnichannel execution. Activations included immersive hybrid experiences at sporting events, music festivals, Global vehicle reveals, marque auto shows and traveling ride-and-drive experiences.HIGH-PROFILE PARTNERSHIPS: Negotiated and executed high-profile Marketing partnership agreements as Head of Brand Partnership team across high-profile integrated sports, music and entertainment organizations.

Gardena, Ca, Us

FUTURE-BASED BRAND STRATEGY: Addressed future customer need-states with a data-led Brand strategy that placed the connected vehicle future at the center of the customer experience. Partnered with executive leadership to craft the corporate Vision, Mission, Purpose and Positioning that fully differentiated the Brand in a new and growing ultra-luxury EV market.CORPORATE BRAND OVERSIGHT: Led consistency across both Brand messaging and Product Marketing by creating the company’s first Corporate Brand Guidelines. Oversaw executional oversight across digital, social, experiential, site, CRM, PR and internal channels.

Chicago, Illinois, Us

Global launch lead on the Galaxy S9. Directed messaging strategy, integrated MarCom plan and execution of key ATL elements that drove new technology consideration in highly competitive markets.

New York, Ny, Us

Team leader of integrated Brand strategy, execution and optimization with the Global SC Johnson Glade business and Global Cummins Brand team.MULTI-AGENCY LEADERSHIP: As Agency of Record for Glade, managed and coordinated business-critical Brand and product launch campaigns across five marketing agencies leading digital, social, PR and site channels. Designated as the Client’s main point-of-contact, accountable for total campaign performance.SEASONAL STRATEGY: Led creation and execution of Glade’s seasonal marketing strategy through consideration of product sales, cultural insights, competitive product launches and budgeting realities.GLOBAL BRAND OVERSIGHT: Managed total overhaul of Cummins Global Brand Strategy as a diesel engine leader preparing for an electrified future. Worked with Client’s executive leadership, engineering and product teams to shift the future vision of the company across all divisions.

Chicago, Illinois, Us

Samsung and Kellogg’s Global Account Director responsible for maintaining and growing the Client’s Brand through world-class Marketing strategy, content creation and cross-channel execution through both Brand and product.FLAGSHIP PRODUCT LAUNCHES: Led record adoption of omnichannel Samsung Global flagship launches across 53 Global markets for the Galaxy S and Note devices. Campaign launches includes highly coordinated strategy and execution across TV, digital, social, site, CRM, experiential and PR.NEW BUSINESS: Leveraged strong relationship and performance with the Samsung Mobile Device Client to win pieces of the Samsung Brand, Samsung Display and Samsung Printer businesses.CORPORATE BRAND STRATEGY: Used data on customer behavior and need-states to relaunch the $1B Eggo Global Brand with a ground-up heritage strategy, new Brand visualization and omni-channel launch across site, digital, social, CRM and TV in three markets.CONTENT CREATION: Exceeded in-market testing benchmarks with content across Samsung digital, social and TV channels. Directed teams across strategy, creative and production to develop world-class content storytelling with consumer data, and consistently optimized via current in-market performance.

New York, Ny, Us

Account Supervisor - Microsoft GlobalManaged 15 global markets and internal team of 20 to create large-scale “My Idea” campaign consisting of 12 TV spots and over 40 outdoor executions. Later coordinated all Global execution and scaling of the campaign.Lead on the Global “To the Cloud” campaign launch and National Back-To-School campaign using rich, standard, social and mobile media. Primary partner with Microsoft Global and National teams to create and execute strategy and initiativesAccount Supervisor – Level 3/RockShox Managed the complete brand re-launch of both Level 3, a leading global telecommunications provider, and RockShox, the world’s leading bike suspension manufacturerNew Business Worked closely with CP+B’s senior new business leadership on key Fortune 100 new business prospects

Redesigned and directed the marketing strategy of this pure-water social enterprise that pioneered a rural franchise business model in northern India. Held this position during a critical time of 220% growth.Improved the performance of over 100 franchises by 25% through deployment of a new field team, an improved advertising communications strategy, franchisee training sessions and new incentive programs.

Boston, Ma, Us

Account Supervisor – Cadillac Served as primary client contact and internal Account lead for all Cadillac collateral initiatives. Developed an innovative collateral communications model for Cadillac’s retail, CRM and online consumer touch-points.New Business Worked with senior managers to secure Modernista! as the new Agency of Record for Palm, Inc..

Detroit, Mi, Us

Senior Account Executive – Michelin Managed launch of 3 flagship products including Michelin’s marquee Pilot Sport A/S Plus – the company’s largest Performance Sport launch in 5 years. Managed the strategy and execution of national Print, Point of Sale, Web and Events.Directed strategy, production and on-site execution of high-visibility marque SEMA experiential event Account Executive – General Motors/XM Satellite Radio Developed the strategy and execution of Traditional, Point of Sale, Print, Events and Digital initiatives. Consumer base grew by over 135% during time on the Account.