Ben Haynes

Ben Haynes Email and Phone Number

Head of Performance Marketing and Brand @ Everdays
Bloomfield Hills, MI, US
Ben Haynes's Location
Bloomfield Hills, Michigan, United States, United States
Ben Haynes's Contact Details
About Ben Haynes

At my core, I'm an innovation marketer with a passion for EV mobility. My 18 year career with top Global Automotive, EV and Tech brands has given me standout omnichannel marketing experience on both Product and Brand levels - all through leadership of large cross-functional teams. This has instilled a strong sense of how creativity and storytelling within culture is how it all must come to life in the ultimate effort of achieving concrete business goals.I have a strong understanding of how the balance between Product and Brand is the strongest way to achieve business growth in the EV space. Through leadership positions on the Cadillac, Samsung, Microsoft, Michelin, and Faraday Future teams, I have gained experience on this balance in the following ways:- Cross-product portfolio messaging strategy that properly positions new technology innovations, and plugs into the full power of the Brand- Brand Architecture creation purposed at supporting concrete business goals- Leadership of talented cross-functional marketing teams down the purchase funnel- Understanding and confronting barriers to EV adoption in a way that creates product demand - Securing Brand Partnerships that provide cultural currency and messaging reach- Leadership of multiple agency partners via a cohesive marketing strategy- Channel-strategy-led messaging to pull customers toward purchase- Ability to partner directly with Executive leadership

Ben Haynes's Current Company Details
Everdays

Everdays

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Head of Performance Marketing and Brand
Bloomfield Hills, MI, US
Ben Haynes Work Experience Details
  • Everdays
    Head Of Performance Marketing And Brand
    Everdays
    Bloomfield Hills, Mi, Us
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  • Stealth Startup
    Head Of Marketing And Brand
    Stealth Startup Jan 2024 - Present
    Mountain View, Wy, Us
    Marketing lead at this soon-to-be-announced startup. Developing a Brand and Product Marketing foundation that will directly address unmet customer need in the EV market and propel sales.BRAND POSITIONING: Developing a distinct lifestyle Brand Positioning that boldly differentiates from a strong competitive set and gains access to an untapped EV-enthusiastic customer base.PRODUCT STRATEGY: Creating a Product Strategy that directly addresses customer need-states and is in strong harmony with innovative Brand Positioning.CUSTOMER TESTING: Conducting broad customer testing to feed data into all Brand Strategy, Marketing Strategy and GTM initiatives.
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  • New Chapter Ev Consulting
    Founder
    New Chapter Ev Consulting Nov 2023 - Present
    My 20 years of Marketing experience leading Global EV and Technology Brands gives me a fresh understanding of what's relevant in the world of Mobility.AGENCY + CLIENT BACKGROUND: Leadership positions on Global Brands from the business management side of the Agency world, and Client-side of Marketing organizations.CORPORATE AND STARTUP EXPERIENCE: Years of time leading in large corporate and nimble startup cultures. FULLY-INTEGRATED LAUNCHES: Experience in creating, executing and optimizing large GTM plans across digital, social, site, CRM, experiential, influencer, Brand partnership and media channels.
  • Faraday Future
    Head Of Brand And Product Messaging
    Faraday Future Oct 2021 - Oct 2023
    Gardena, Ca, Us
    Built the Brand of this high-profile EV startup from the ground-up. Created an innovative strategic architecture, visualization, messaging and digital presence. Trusted as senior leader during the company’s inaugural Global launch.GLOBAL PRODUCT LAUNCH: Drove revenue and product reservations with the company’s first Global launch campaign across both Brand and Product. Used clear sales objectives and engagement metrics to create cross- channel execution including Experiential, Social, Retail and PR channels.SALES-DRIVEN PRODUCT MESSAGING: Created innovative product messaging architecture that uniquely positioned both technology and luxury at the core of the vehicle positioning. Leveraged customer data to show that predictive services and in-vehicle streaming was differentiating from the new competitive set.
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  • Cadillac
    Head Of Product Marketing
    Cadillac May 2021 - Sep 2021
    Warren, Mi, Us
    EV PRODUCT STRATEGY: Contributed to record quarterly and year-over-year sales for the Cadillac Brand by directing an innovative EV product Marketing strategy focused on elevating a future vision of electric mobility. Simultaneously maintained demand for current ICE products through a halo strategy still in-use to drive sales.CROSS-CHANNEL PRODUCT LAUNCHES: Exceeded impression, engagement and opinion metrics while responsible for data-led omnichannel execution of 7 product launches across 3 vehicles segments. Balanced digital, social, site, CRM, experiential, retail, Brand partnership and media partnerships.
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  • Cadillac
    Head Of Marketing Content, Experiential & Brand Partnerships
    Cadillac May 2019 - May 2021
    Warren, Mi, Us
    RECORD BRAND METRICS: Achieved Brand’s highest “Relevance” and “Consideration” metrics by putting Cadillac product innovation at the front of culture. Leveraged fully integrated Super Bowl activation, PGA partnership, Influencer collaborations and data-led national seasonal sales events adopted by the dealer network.NATIONAL RETAIL: Broke engagement record for seasonal retail events via close partnership with Cadillac dealers to supply them with customer-centric Marketing messaging, content and yearly promotions.GLOBAL MARKETING MANAGEMENT: Achieved consistent and lasting Global coordination across 7 Global regions on both Brand, product and launch initiatives. Synchronization included Brand standardization, product messaging, Marketing strategy, best practices and use of content across digital, site, social and CRM.HOLISTIC EXPERIENTIAL: Reached top Engagement scores as head of Experiential overseeing strategy, on-site activation and omnichannel execution. Activations included immersive hybrid experiences at sporting events, music festivals, Global vehicle reveals, marque auto shows and traveling ride-and-drive experiences.HIGH-PROFILE PARTNERSHIPS: Negotiated and executed high-profile Marketing partnership agreements as Head of Brand Partnership team across high-profile integrated sports, music and entertainment organizations.
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  • Faraday Future
    Faraday Future - Head Of Brand And Marketing Strategy
    Faraday Future May 2018 - May 2019
    Gardena, Ca, Us
    FUTURE-BASED BRAND STRATEGY: Addressed future customer need-states with a data-led Brand strategy that placed the connected vehicle future at the center of the customer experience. Partnered with executive leadership to craft the corporate Vision, Mission, Purpose and Positioning that fully differentiated the Brand in a new and growing ultra-luxury EV market.CORPORATE BRAND OVERSIGHT: Led consistency across both Brand messaging and Product Marketing by creating the company’s first Corporate Brand Guidelines. Oversaw executional oversight across digital, social, experiential, site, CRM, PR and internal channels.
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  • Leo Burnett
    Samsung - Global Senior Director
    Leo Burnett Jun 2017 - Apr 2018
    Chicago, Illinois, Us
    Global launch lead on the Galaxy S9. Directed messaging strategy, integrated MarCom plan and execution of key ATL elements that drove new technology consideration in highly competitive markets.
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  • Ogilvy & Mather
    Cummins | Sj Johnson - Senior Account Director
    Ogilvy & Mather Jan 2016 - Jun 2017
    New York, Ny, Us
    Team leader of integrated Brand strategy, execution and optimization with the Global SC Johnson Glade business and Global Cummins Brand team.MULTI-AGENCY LEADERSHIP: As Agency of Record for Glade, managed and coordinated business-critical Brand and product launch campaigns across five marketing agencies leading digital, social, PR and site channels. Designated as the Client’s main point-of-contact, accountable for total campaign performance.SEASONAL STRATEGY: Led creation and execution of Glade’s seasonal marketing strategy through consideration of product sales, cultural insights, competitive product launches and budgeting realities.GLOBAL BRAND OVERSIGHT: Managed total overhaul of Cummins Global Brand Strategy as a diesel engine leader preparing for an electrified future. Worked with Client’s executive leadership, engineering and product teams to shift the future vision of the company across all divisions.
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  • Leo Burnett
    Samsung | Kellogg'S - Global Account Director
    Leo Burnett May 2012 - Jan 2016
    Chicago, Illinois, Us
    Samsung and Kellogg’s Global Account Director responsible for maintaining and growing the Client’s Brand through world-class Marketing strategy, content creation and cross-channel execution through both Brand and product.FLAGSHIP PRODUCT LAUNCHES: Led record adoption of omnichannel Samsung Global flagship launches across 53 Global markets for the Galaxy S and Note devices. Campaign launches includes highly coordinated strategy and execution across TV, digital, social, site, CRM, experiential and PR.NEW BUSINESS: Leveraged strong relationship and performance with the Samsung Mobile Device Client to win pieces of the Samsung Brand, Samsung Display and Samsung Printer businesses.CORPORATE BRAND STRATEGY: Used data on customer behavior and need-states to relaunch the $1B Eggo Global Brand with a ground-up heritage strategy, new Brand visualization and omni-channel launch across site, digital, social, CRM and TV in three markets.CONTENT CREATION: Exceeded in-market testing benchmarks with content across Samsung digital, social and TV channels. Directed teams across strategy, creative and production to develop world-class content storytelling with consumer data, and consistently optimized via current in-market performance.
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  • Crispin Porter + Bogusky
    Microsoft - Account Supervisor
    Crispin Porter + Bogusky Feb 2010 - Jan 2012
    New York, Ny, Us
    Account Supervisor - Microsoft GlobalManaged 15 global markets and internal team of 20 to create large-scale “My Idea” campaign consisting of 12 TV spots and over 40 outdoor executions. Later coordinated all Global execution and scaling of the campaign.Lead on the Global “To the Cloud” campaign launch and National Back-To-School campaign using rich, standard, social and mobile media. Primary partner with Microsoft Global and National teams to create and execute strategy and initiativesAccount Supervisor – Level 3/RockShox Managed the complete brand re-launch of both Level 3, a leading global telecommunications provider, and RockShox, the world’s leading bike suspension manufacturerNew Business Worked closely with CP+B’s senior new business leadership on key Fortune 100 new business prospects
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  • Sarvajal (India)
    Sarvajal - Marketing Director
    Sarvajal (India) Jun 2009 - Dec 2009
    Redesigned and directed the marketing strategy of this pure-water social enterprise that pioneered a rural franchise business model in northern India. Held this position during a critical time of 220% growth.Improved the performance of over 100 franchises by 25% through deployment of a new field team, an improved advertising communications strategy, franchisee training sessions and new incentive programs.
  • Modernista!
    Cadillac - Account Supervisor
    Modernista! Jul 2008 - Feb 2009
    Boston, Ma, Us
    Account Supervisor – Cadillac Served as primary client contact and internal Account lead for all Cadillac collateral initiatives. Developed an innovative collateral communications model for Cadillac’s retail, CRM and online consumer touch-points.New Business Worked with senior managers to secure Modernista! as the new Agency of Record for Palm, Inc..
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  • Campbell-Ewald
    Michelin | General Motors - Senior Account Executive
    Campbell-Ewald 2002 - 2008
    Detroit, Mi, Us
    Senior Account Executive – Michelin Managed launch of 3 flagship products including Michelin’s marquee Pilot Sport A/S Plus – the company’s largest Performance Sport launch in 5 years. Managed the strategy and execution of national Print, Point of Sale, Web and Events.Directed strategy, production and on-site execution of high-visibility marque SEMA experiential event Account Executive – General Motors/XM Satellite Radio Developed the strategy and execution of Traditional, Point of Sale, Print, Events and Digital initiatives. Consumer base grew by over 135% during time on the Account.
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Ben Haynes Skills

Business Acquisition Writing Client Contact Prospects Motors Digital Marketing Franchising Road Campbell Content Strategy Campaign Launch Point Of Sale Management Public Relations Brand Management High Impact Crm Leadership Burnett Boston Auto Shows Spots Samsung B2b Execution Brand Development Digital Strategy Incentive Programs Satellite Radio Training Sessions Press Releases Cadillac Team Management Team Leadership South Korea Strategy Branding Fortune 100 Kellogg New Business Development Piloting Creative Strategy Printers Re Launch Stakeholders Microsoft Copywriting Chicago Partnerships Campaigns Print Marketing Research Advertising Agency Product Marketing Direct Marketing B2c Cp Admissions Sports Coordination Retail Social Enterprise Media Relations Experiential Marketing Cooking Business Development Communication Frozen Food Crafts Advertising Strategic Planning Suspension Marketing Entertainment Branded Content Strategic Communications Laptops Cloud Computing Cultural Heritage Global Telecommunications Brand Partnerships Media Brand Architecture Internal Audit Art Portfolio Executions Rural Development Digital Media Integrated Marketing Racing Touch Interactive Marketing Repositioning Psychology India Strategic Marketing Collateral Marquee Social Media Marketing Creative Direction Multi Channel Marketing Television Marketing Strategy Crackers Mobile Media Consumer

Ben Haynes Education Details

  • Boston College
    Boston College
    Psychology

Frequently Asked Questions about Ben Haynes

What company does Ben Haynes work for?

Ben Haynes works for Everdays

What is Ben Haynes's role at the current company?

Ben Haynes's current role is Head of Performance Marketing and Brand.

What is Ben Haynes's email address?

Ben Haynes's email address is be****@****lac.com

What schools did Ben Haynes attend?

Ben Haynes attended Boston College.

What skills is Ben Haynes known for?

Ben Haynes has skills like Business Acquisition, Writing, Client Contact, Prospects, Motors, Digital Marketing, Franchising, Road, Campbell, Content Strategy, Campaign Launch, Point Of Sale.

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