In charge of Digital and Print Product Management and Strategy.

In charge of developing coverage from Cuba for news outlet El Nuevo Día, while establishing the first foreign correspondent office in that island for a media organization in Puerto Rico. Tasked with building relationships with Cuban institutions for potential entrepreneurial projects. • Managed the process to become the first American media organization to be officially credentialed to operate an office in Cuba after President Obama’s policies went into effect in December 2014.• Coordinated and led the first live broadcast event between Cuba and Puerto Rico in a half a century with the final episode of the reality show “Sonando en Cuba” in partnership with Telemundo Puerto Rico.• Developed a strategic partnership agreement with “RTV Comercial”, the main Cuban television producer, to create TV shows for both markets. • Led special coverage of milestone news events such as: - Fidel Castro’s death and funeral ceremonies in Cuba - First visit of Pope Francis to Cuba - President Barack Obama’s historic visit to Havana - Colombia peace process meetings and negotiations in Havana

Strategic planning, training and consulting services for content and business areas of media and agency clients in digital structures and products, marketing and social media. Content marketing agency for clients in Puerto Rico, LATAM and the US Hispanic market.• Marketing, product and business advisor for Tresite, a tech company in México.
• Digital strategy advisor for Prensa Libre, a newspaper in Guatemala.
• Digital strategy consultant for Diario Libre, in the Dominican Republic.• LATAM strategic partner for tech tools like Storyful, Charbeat and Lowpost.

• Led digital transformation, convergence process and merger of two newspapers and their respective sites into one multi-brand and multiplatform newsroom. This process required applying iterative and design thinking methodologies into the newsroom, building new roles, processes and channels to strengthen our digital platforms, developing tests and experimenting with audience profiles, as well as helping create a collaborative environment with the tech, sales and marketing teams.• Designed strategic plan and implemented print/digital convergence in newspapers El Nuevo Día and Primera Hora, integrating both newsrooms. This drove a 40% increase in content production while cutting 25% of costs. Successfully minimized impact of external challenges by creating integrated media plans, increasing brand recall from 60 to 80 points and achieving 1% growth overcoming a 2% annual fall in weekly newspaper distribution. • Developed, launched and divested product strategies to launch a new free print and digital news product, Indice and smaller, niche digital products.* Led editorial operations of three news brands Primera Hora, El Nuevo Día and Indice, with a combined daily print circulation of 380,000, 9MM unique browsers and a 3MM social media footprint. Collaborated in building product roadmap and audience insights around all three brands.• Restructured newsroom workflows and digital concepts on social, mobile and video platforms for increased audience reach and engagement. 
• Responsible for three additional divisions of the newsroom: Digital, Production and an internal news agency. Prepared audience and profile metrics for content strategies. Managed a team of 225 people and a $21MM budget.
• Reconceptualized and led responsive redesign of endi.com, primerahora.com and relaunched both mobile apps.

Member of one of the top publisher networks in Latin America, leading initiatives around digital innovation and experimentation with both digital and print products. Sharing experience in topics like audience building, product roadmaps, mobile and social media strategies. Built strong relationships and partnerships with publishers across the region.• The Newspapers Group of America (GDA) is a network of the leading newspapers across Latin America. They are: El Universal (México), La Nación (Costa Rica), El Tiempo (Colombia), El Comercio (Ecuador), O’Globo (Brazil), El Comercio (Perú), El Mercurio (Chile), La Nación (Argentina), El Nacional (Venezuela) y El País (Uruguay). Board members coordinate and share editorial and product strategies to improve operations and partner in business and technological initiatives.

• Direct operations for two divisions: Editorial team and internal news agency, with a daily circulation of 180,000 copies, 150 associates and $15MM budget. Develop, launch and divest products including the local version of USA Today. Assigned to revamp the additional brand with a differentiation project. • Prepare audience and profile metrics for content strategies.• In charge of redesign processes including web, print, mobile and social network platforms.

• Led operations for the Primera Hora newspaper with a daily circulation of 118,000 copies, 90 associates and $8MM budget.• Launched several multimedia products, including a digital edition which required constant changes in content; achieved a smooth organizational culture change. Both newspapers reached top web spots through both local and global websites.• Directed the transition from traditional press format to multimedia platforms.