Ben Shaiman Email & Phone Number

New York, Ny, Us

New York, New York, United States

New York City Metropolitan Area

Greater New York City Area

• Supported President in sales efforts resulting in the signing of six new key accounts over eighteen months.• Lead support in the naming rights negotiation for TBA Denver Arena and related deals with Arsenal, SoFi Stadium and the LA Rams, including support of ideation and implementation of consumer, employee and community-based partnerships.• Integral member of Utz account team responsible for contract negotiations and program activations with MLB.• Supported negotiation, ideation and implementation of a social media and sweepstakes-based sponsorship for Utz in the Professional Lacrosse League’s 2020 Championship Series.• Created 12-month promotional calendar with touchpoints across Utz portfolio, including sports and entertainment partnerships, and digital, social, AR/VR and wholesaler incentive-based programs.• Direct Energy Account team leader focused on integrated national and international sponsorship programs and influencer-based marketing campaigns. Increased incremental program budget by $100k during first three months on account.• Day-to-day account management of FIFCO USA retainer account, specifically on Labatt Blue programs including NHL sponsorships, Pond Hockey activations and bespoke consumer experiential sweepstakes/wholesaler incentive programs.• Day-to-day account management of PM Pediatrics account, focused on MSG partnership, development of a national grassroots youth sports platform and creation and implementation of a uniform field marketing strategy.

Greater New York City Area

• Revamped pitch deck templates and created historical agency case study database while building out a comprehensive sales pipeline.• Successfully ideated, planned and executed a fully integrated owned and operated experiential summer campaign (national TV, retail packaging, digital, social, radio) for Labatt Blue that featured three events across three key markets and hosted 120 consumers with over 40 hours of programming at each location.

Greater New York City Area

• Supported talent managers and agents by generating leads for potential strategic partners, expanded contact database and built sales decks.• Performed strategic sales outreach on behalf of clients with a focus on new-to-market and disruptor companies.

Greater New York City Area

• Worked directly alongside CEO on the launch of a team-based MMA league • Prospected and secured corporate partnerships leading up to inaugural event and managed league social media channels. Grew the league’s social media followers by over 2000% • Main contact for all fighters and media, coordinated travel for fighters to and from events and interviews• Ensured the fighters and their coaches were licensed with state commission • Planned and executed fight week events which included workouts, weigh-ins and photoshoots

Greater New York City Area

• Assisted Account Management group with planning and development of activations for key partners, by conducting market research, documenting activations and creating recap presentations and renewal pitch decks• Implemented and executed partner activations and promotions for Knicks and Rangers home games

Greater New York City Area

• Supported Business Solutions team through strategic research, working at partner events with Account Management team• Created P&L sheets, presentation decks, event-recap websites, and developed creative ideas for new MSG events and activations

Syracuse, New York Area

• Generated leads and initiated contact with potential strategic partners for TBL athletes including Lyle and Miles Thompson and Chris Hogan.• Worked directly with CEO Bill O’Brien, and accompanied him on meetings with current and potential partners and clients.

Garden City, Ny

• Developed promotions, marketing campaigns, and themed nights to increase brand awareness, game-day attendance. • Pitched and executed new events including away game viewing party for fans, College Night, and Networking Night.• Supported targeted sales efforts which fostered key business relationships and increased attendance for affinity groups.

Greater New York City Area

• Generated leads and initiated contact with potential strategic partners for Roc Nation’s athletes including Kevin Durant and CC Sabathia, musicians including Nick Jonas and Demi Lovato, and events including Made in America Festival and Throne Boxing.• Created background research and sales decks for client meetings and negotiations in support of the sales team.

Sport Management, Managment Studies Minor

Activities and Societies: Sport Management Club, Zeta Beta Tau- Alumni Chair Spring 2016

Education record

Activities and Societies: Special Olympics Club, D.E.S.P.N, The Flea, J.A.D.E