Veteran and business owner with a passion for people, the planet, and the infrastructure that allows society to thrive. Well rounded servant leader with 10+ years dedicated to military service followed by 10+ years of municipal and industrial water industry experience both as a civil construction contractor and product marketing manager in a fortune 50 company. Skilled at strategy and execution with a demonstrated track record of success leading new and difficult initiatives in complex organizational structures. Strengths include strategic planning, focus, project management, new product commercialization, cross functional collaboration, and communication skills with a strong bias to action and desire to lead from the front.
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Founder And PresidentIse Solutions Jan 2021 - PresentOversees all company activities including setting culture, strategy, business planning, sales, marking, finance, and customer service. ISE Solutions LLC is a veteran owned business providing technology, consulting, and project management services for water and wastewater infrastructure with particular emphasis on helping owners observe, maintain or restore the integrity of distribution and collection system assets. -
North America Marketing Manager - Reverse Osmosis, Ion Exchange Resins, UfThe Dow Chemical Company Dec 2017 - Dec 2020Marketing lead for $200+ Million of advanced water purification technology business providing strategic insight and direction to technical and commercial teams including market segmentation, product positioning, value propositions, channel strategy, new product launches, and strategic growth initiatives. Significant accomplishments include:-strategy development and integration leadership of a strategic acquisition -channel transformation including launching a dedicated direct channel to market -complex contract negotiator including channel distribution, co-branding, IP sales, licensing, and commercial agreements for jointly developed products-key member of newly formed customer experience council developing CX strategy for global business
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Global Product Marketing Manager - Clean Filtration TechnologiesThe Dow Chemical Company Jul 2015 - Dec 2017Developed focused go to market strategies for new to the world self-cleaning filtration technology targeted at the food and beverage wastewater and upstream oil and gas market delivering 3 year CAGR of 50%. Significant accomplishments included:-Garnered leadership support for and implemented major strategic pivot expanding scope of product offering from a component to a turkey, skid-mounted electro mechanical system, unlocking 75% YOY sales growth-Spearheaded commercial redesign including first time use of a dedicated contract sales team, launching a preferred channel partner program with joint marketing, and laying foundation for use of independent reps-Pioneered demand generation capabilities in the business utilizing integrated marketing campaigns across print and digital media, SEO, paid search, editorial, and sponsored content advertising, driving 60% increase in web traffic-Successfully negotiated third party licensing arrangement for IP to maximize ROI to the business
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North America Marketing Manager-FiltrationThe Dow Chemical Company Nov 2013 - Jul 2015Drove sales team (6 sales and 2 service), setting and ensuring progress towards goals for ultrafiltration business. Developed new standards of use for CRM, segmented channel partners to focus efforts, and conducted awareness building activities contributing to sales of $2.4M in 2014, 100% YOY growth.
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Ultra Filtration Product Marketing And Innovation Portfolio ManagerThe Dow Chemical Company Jul 2012 - Nov 2013Implemented and managed innovation work process across global business including establishing and tracking new product performance metrics, coaching project leaders, communicating portfolio status, and facilitating senior management decision team ensuring resource and project prioritization alignment with business strategy
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General Management Summer InternshipDow Chemical Jun 2011 - Sep 2011Midland, Michigan, UsPlanned and implemented market research study to identify and quantify residential solar service opportunities. Presented service business model recommendations for POWERHOUSE solar shingle to senior executives -
Project EngineerT. A. Loving Company Apr 2008 - Jul 2010Monitor site construction activities to ensure job progress in accordance with plans and specifications, develop construction schedules and cost estimates, coordinate efforts of subcontractors, manage equipment deliveries, liaison with design engineer and project owner. Worked on 20 million dollar wastewater treatment plant expansion and drinking water pump station upgrade concurrently.
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Fighter PilotUnited States Air Force May 2001 - May 2008Randolph Afb, Tx, UsLed F-15E multi-ship employment of precision guided munitions including 42 combat missions in Operation Iraqi Freedom. Involved in planning and execution of exercises testing combat capability of a 4000 member fighter wing. Served in scheduling, training, and tactics positions in the fighter squadron.
Benjamin Orton Education Details
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The University Of Chicago Booth School Of BusinessAnd Marketing -
Arizona State UniversityCivil Engineering -
United States Air Force AcademyCivil Engineering
Frequently Asked Questions about Benjamin Orton
What company does Benjamin Orton work for?
Benjamin Orton works for Ise Solutions
What is Benjamin Orton's role at the current company?
Benjamin Orton's current role is Founder and President at ISE Solutions.
What schools did Benjamin Orton attend?
Benjamin Orton attended The University Of Chicago Booth School Of Business, Arizona State University, United States Air Force Academy.
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