Ben Parranto Email & Phone Number

Minneapolis, Minnesota, United States

Minneapolis, Minnesota, United States

Minneapolis, Minnesota, United States

Regional account manager supporting Acme, Shaw’s, Safeway Eastern, Giant Eagle, Weis, Supervalu, and Bozzuto’s.

Greater Minneapolis-St. Paul Area

• Manage all sales aspects for the EPIC product segments at Kroger and Albertsons/Safeway including new item presentations, promotional planning, trade spending, and volume estimating
• Identify regional distribution opportunities based on market specific sales trends and leverage data for new item placement, resulting in 18 incremental placements FYTD
• Build and maintain strong customer relationships with Kroger, Albertsons/Safeway, and KeHE

Greater Minneapolis-St. Paul Area

• Analyzed Big G promotional activity and provided cost mechanic recommendations to drive trade spend efficiency and increase the company's return on net sales
• Provided every day and promotional pricing guidance to the field sales teams and track in-market reflection

Greater Minneapolis-St. Paul Area

• Category Captain for Target Corporation's Lunchbox Category
• Provided best in class category distribution guidance for Target’s Lunchbox Category to increase sales and drive in-market competitiveness
• Facilitated annual Category Reviews with Target Corp and General Mills National Category Management team to discuss the future state of the Lunchbox Category and how to adapt to changing consumer preferences
• Created anchor planograms and managed the completion of over 1,800 POGs… Show more Category Captain for Target Corporation's Lunchbox Category
• Created anchor planograms and managed the completion of over 1,800 POGs for all category resets and revisions Show less

Greater Minneapolis-St. Paul Area

• Managed a 6-person Business Development Team which supported Account Managers with customer presentations, monthly reporting, and contract submission
• Increased planning accuracy and time savings through creation of standardized planning and estimating processes
• Developed team members through thoughtful project delegation, daily coaching, and constructive feedback
• Established a team culture that empowers employees to share their ideas, take risks, and challenge the status… Show more
• Established a team culture that empowers employees to share their ideas, take risks, and challenge the status quo Show less

Greater Milwaukee Area

• Manage $3.7 million trade budget for General Mills Snacks and Natural/Organic brands including Nature Valley, Fiber One, Chex Mix, Gardetto's, Betty Crocker, Cascadian Farm and Larabar.
• Analyzed retailer and market data to plan annual account specific merchandising, negotiate pricing and shelving initiatives, and influence incremental distribution placements
• Grew Snacks deliveries +7.3%, outpacing growth assumptions by 4.9 points, and exceeded volume target while staying within… Show more Manage $3.7 million trade budget for General Mills Snacks and Natural/Organic brands.
• Grew Snacks deliveries +7.3%, outpacing growth assumptions by 4.9 points, and exceeded volume target while staying within 90% of authorized spend
• Developed in-store display/execution plan to support merchandising events, resulting in dollar share and display share growth in all Snacks sub-categories
• Negotiated incremental placement of 18 Snacks items, increasing distribution share by +2 points

Golden Valley, MN

• Associate member of the Business Development Team. Supported the Customer Account Managers by identifying business growth opportunities and providing actionable insights.
• Analyze post promotional sales performance and identify opportunities to drive volume growth through merchandising, distribution, and pricing initiatives
• Create internal and external sales presentations to help influence best in class sales, distribution, and pricing strategies
• Develop customer pipeline… Show more Associate member of the Business Development Team. Supported the Customer Account Managers by identifying business growth opportunities and providing actionable insights.
• Develop customer pipeline inventory reports to more accurately estimate General Mills product delivery to retail accounts
• Assist Business Development Team and Customer Account Managers in daily ad hoc projects to help drive growth on their respective business Show less

Edina, Minnesota

• Create Excel reports using AC Nielsen data and analyze the historical sales performance and trends to support the planning of the 2013 DVD sales to Target Corporation
• Prioritize DVD replenishment orders for Target Business Analysts to assist in reaching in-stock percentage goals
• Analyze the post-promotional quantitative data and provide recommendations and actionable insights to the Category Management team to help initiate future nationwide sales plans.
• Forecast new release… Show more
• Forecast new release DVD titles using historical genre trends, comparable titles, and in store merchandising plans
• Manage and organize multiple projects on a daily basis and prioritize work in order of importance Show less