Benjamin Peralta Email & Phone Number

Dallas, Texas, Us

Market intelligence—be the expert on our buyers, who are they, how they buy, and their key buying criteria.Understand the competitive landscape—be an expert on our competition and how they are positioned.Collaborate with product management, operations, and marketing communications to develop product positioning and messaging that resonates with our target buyer personas.Understand and document our buyer’s process, including where they get information, and the who, what, when, and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.Act as the primary thought leader for the products you support externally, including speaking engagements and written works.Understand and support our support & sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.Use market research data to establish product pricing.Propose and keep within a budgetPlan and participate in the launch of new services and products which involve several different departmentsCreate content such as case studies, videos, website copy, and blog posts

Dallas, Texas, Us

Richfield, Minnesota, Us