Benjamin Rogers Email & Phone Number

New York, Ny, Us

Strategy, Content, Action!

While taking time to work on my own small business, I've been acting as a fractional/contract marketing director, focusing on helping teams with GTM and product strategy.➤ Currently driving content strategy and execution for Vimeo.➤ Helped online auction startup Invaluable with future product updates and enhancements.➤ Helped HR SaaS startup Gem for six months, overhauling their email campaign motion, helping with GTM campaign strategy, and implementing advertising updates.

Wilson Mesa Brands is a portfolio of lifestyle companies that celebrates outdoor activities and adventure.

San Francisco, California, Us

Responsible for driving strategic email, advertising, and campaign projects.

Burlington, Massachusetts, Us

Responsible for leading over a dozen outstanding people across marketing operations, partner marketing, GTM strategy, and SEO.➤ Scaled a demand generation pilot for one product to nearly fifty – driving an average 20% lift in product trials and a 42% YoY lift in key go-to-market product areas, supporting continued YoY revenue growth.➤ With a mission to grow our Whiteboards collaboration product, we generated a 250% YoY increase in new accounts since I started, focusing on organic and paid strategies.➤ Led the marketing operations team, which implemented an all-new SFMC instance in 2022 – and built out roughly 200 all-new, foundational email nurture programs to replace the various email campaigns running across multiple platforms due to numerous acquisitions.➤ Architect of Appfire's 2023's solution-focused go-to-market strategy, focused on unique research, content, co-marketing touchpoints, and organic growth through SEO-optimized supporting content (blogs, pages, etc.)➤ Responsible for creating and managing Marketing's 2023 budget (high seven figures).

Boston, Ma, Us

As the Director of Brand Marketing at HqO, I managed the content, social, and design teams–responsible for growing the HqO brand and generating sales pipeline by leading our marketing campaign strategy.➤ Revamped HqO's content and marketing campaign strategies (assets, content, social, webinars, etc.) to inform the market and build up the company as a thought leader. Quarterly asset downloads increased 135% YoY, and campaigns generated significant influenced pipeline each quarter (seven figures).➤ During my tenure, overall site traffic went up 32%, and organic traffic was up 44% YoY. In addition, branded search impressions increased 109% YoY, and branded campaigns generated seven figures of influenced pipeline in Q1'22 alone.➤ Led a complete SEO strategy overhaul in Q2 2021, resulting in 100% of top-5 terms and 77% of top-20 terms meeting their ranking goals and 88% of all terms improving EOY.➤ Led full company rebrand, including narrative strategy, brand workshops, creative execution, and more.➤ Optimized our social media effectiveness by bringing on tools such as Sprout, helping drive a 100% increase in followers on LinkedIn and increasing QoQ engagement across all channels by 130% and clicks by nearly 200% at the end of 2021.➤ Spearheaded the creation of new topical blog content and a revised schedule resulted in a 233% increase in weekly blog traffic.➤ Rebooted the "Let's Go Show" podcast – generating a 32% increase in listeners per show compared to the previous season.

Boston, Massachusetts, Us

Led the global Creative, Demand Gen, and Digital Marketing teams at Validity–responsible for driving more than 70% of Validity's sales pipeline with engaging campaigns, strategic ad optimization, and quality content.➤ Created and managed Validity's demand generation program across 3 unique product offerings–driving a 72% increase in attributable inbound in 2020.➤ Managed a 7-figure marketing programs budget.➤ Responsible for the global webinar plan and management of Validity's NA webinars. We hosted 25 webinars in the back half of 2020 alone, including our flagship program, the "State of Email: Live." Held every 3 weeks (14 episodes in 2020), it has an average registration of >500/episode and an attendance rate >30%.➤ Responsible for Validity's website strategy and optimization. Spearheaded a full ground-up website overhaul that included localization in 4 additional languages as well as privacy compliance. During my tenure, new users/mo increased by 500%, unique page views/mo jumped by 600%, and the average time on page increased by 225%.➤ Led the creative execution, digital campaign strategy, and branding for Everest, an all-new email product offering from Validity.➤ Drove the Validity brand identity overhaul, including a new logo, brand messaging, tone, company swag store, etc.➤ Responsible for all video marketing. Coordinated, planned, and managed content for products, culture, and more.➤ Supported North America, LATAM, EMEA, and APAC.

Framingham, Massachusetts, Us

Responsible for the day-to-day management–and growth–of an amazing, passionate crew of in-house design and development team members. We proudly did almost everything in-house... supporting marketing, sales and product.➤ Integral part of annual online campaign and brand awareness strategies.➤ Responsible for the planning, orchestration and management of our successful annual customer conference, DigitalXChange.➤ Designed, planned, and managed a complete global website overhaul (3X bigger than the one it replaced) involving a complete backend and content management rebuild rebuild–and support for 4 languages.

Boston, Ma, Us

As the Creative Director at Swirl, I drove the look and feel of our mobile apps and product platform - creating a whole new way for businesses and advertisers to target and engage their customers. ACQUIRED BY BEST BUY 01/19.➤ Created the UX and UI of our core platform from the ground-up. Features included a full WYSIWG ad creation tool, interactive analytics/reporting, custom geolocation targeting, creative/notification scheduling, targeting, campaign creation/management, online attribution and more.➤ Designed two different iOS and Android apps that enabled users to install, manage, update and monitor in-store beacon infrastructure.➤ Provided design assistance to many of our customers by creating the visual experiences their own customers engaged with.➤ Redesigned the Swirl fashion app, the primary focus of the company before the company pivoted to focus completely on mobile presence management and experience delivery.

Boston, Ma, Us

An industry leader in cloud backup, Backupify offers multiple tools that allow companies large and small to backup and manage their invaluable cloud data – which more often than not is just as vulnerable to security and corruption as locally stored data. ACQUIRED BY DATTO 12/2014.➤ Responsible for the overall corporate identity and visual direction across multiple tools and sites.➤ Designed the experience and functionality of Salesforce integration and backup into the core Backupify product.➤ Designed Backupify's Migrator and FreeSpace applications, which generated over 500 leads a month and were used by over 50,000 unique clients a year.➤ Migrator was a top-10 ranked application in the Google Apps marketplace.

Santa Monica, Ca, Us

A fashion-focused ecommerce company that helped put SoCal’s Silicon Beach on the map, BeachMint raised nearly $60M over two rounds while I was there. MERGED WITH LUCKY MAGAZINE 08/2014.➤ Created and launched both BeautyMint and ShoeMint – and redesigned JewelMint - in less than 6 months. Responsible for all packaging, collateral, communications, and site design involved.➤ Managed a broad team (nearly a dozen) of designers, front-end developers, copywriters and photo retouchers - as well as outside contractors.➤ Responsible for the overarching design and creative deliverables for JewelMint, StyleMint, BeautyMint, and ShoeMint. Led the core design direction for HomeMint, which launched soon after I left.➤ Delivered creative that improved acquisition and retention numbers week-over-week.

Santa Monica, Ca, Us

I joined BeachMint as a consultant, focused on improving customer acquisition for the JewelMint and StyleMint brands through DR-focused landing pages and advertising. When my contract expired, I was asked to become the full-time Creative Director.

Once of the fastest growing bay-area companies at the time (1,178% growth over a 3-year span) - my work directly resulted in us jumping from a 20MM/year business to just under 100MM/year when I left almost 4 years later.➤ Responsible for development, maintenance, and continual growth of close to a dozen different brands including haircare, skincare, cosmetics, weight loss, and language learning.➤ Built and mentored a team of a dozen designers and front-end developers located in both Los Angeles and San Francisco.➤ Continually worked on ways to improve customer acquisition by constantly testing the full funnel (banners, landing pages, billing paths, etc).➤ Spearheaded all packaging, branding, and product design for our brands - all of it done in-house.

Us

As Sr. Art Director, I guided, directed, and mentored a team of four interactive designers (focusing primarily on incentive, OLM and other interactive media channels) for our entire stable of company brands that range from beauty and skincare to language learning software. Aside from team management, recent tasks have included: Branding, product conceptualization, advertising strategy, banner design, site design, and Flash-based CD-ROM development.

Weston, Ma, Us

As Sr. Interactive Designer, I was in charge of designing various forms of online media (online campaigns, one-off interactive banners, microsites, in-house multimedia, etc) for Monster/Monster Worldwide, their partners and other clients such as AARP, Atlantic Records, MLB, and the New England Patriots.

It was my responsibility as an Interactive Designer to concept, design, and produce Flash-based, interactive, direct-marketing "commercials" for our clients, such as DELL, Microsoft, Dupont, and The Boston Red Sox. Other responsibilities included the design/development of HTML emails, websites, and banner advertisements.

As an independent contractor from January 2001 through August of 2003, I specialized in creating Flash-driven solutions that included websites, CD-ROM’s, microsites, presentations, and interactive product demos. My clients included ATG, Bose Corporation, George P. Johnson/IBM, HNTB, Lotus, Picasa, POPstick, ScanSoft, and SpeechWorks.Since August of 2003, I have continued to do occasional work on the side (mobile application design, online advertising, branding, and some Flash work). Clients have included Avalon Ventures, BeVocal, Brightcove, Ellie, Nuance, Science, Talla and Wordstream.

At iCAST, I was responsible for creating Flash-based sales presentations, re-designing an award-winning microsite, and was choosen as the lead designer for the overall iCAST site redesign before the company folded in 2001.

At Martino & Binzer I was their one-man interactive shop, creating everything from websites to CD-ROMs. Clients included AMS, Loctite, and Lucent Technologies.

Wedemark, Hanover, De

As the Web Manager for Sennheiser, I was responsible for the design, development, and upkeep of three corporate websites. I was also responsible for designing brochures, packaging, spec sheets, and print advertisements.