Head of digital subscription business with over 8 million subscribers across News, Games, Cooking, and Wirecutter products. Leading cross-functional group of 150+, including product managers, designers, engineers, project managers, data analysts, marketers, and researchers, with responsibility for commercial surfaces and systems across Times digital products, including subscription purchase and cancellation flows, access rules, and commercial messaging and customer service tools.

Led cross-functional product group of 75+ in building new features to increase reader engagement, in close partnership with newsroom editors. Product areas included newsletters, SEO, social platforms, push alerts, new storytelling formats, and breaking news, and critical group initiatives included a cross-company overhaul of our email feature set, tools to improve SEO, and a system to provide context in coverage areas such as the 2020 election.

Led a cross-functional Subscription Growth group tasked with improving our customer journey, the path our readers take from arriving on our platform to becoming subscribers, with a focus on large-scale business model tests to increase metrics such as more readers registering for free Times accounts and signing up for newsletters.

Led Retention & Customer Experience team of 30+ within Consumer Revenue department, responsible for reducing churn on digital and print subscriber bases. Included oversight of entire customer service operation, subscriber onboarding, retention & engagement marketing, product marketing for new subscriber benefits, and series of 50+ subscriber events annually.

Led Product Marketing team of five within Consumer Revenue department, with responsibilities expanded to include management of marketing for standalone subscription products (Games, Cooking).

Led Product Marketing team within Consumer Revenue department, responsible for bundling and merchandising for Times digital subscription products.Specific initiatives included testing, modeling, and introducing new standalone subscription products into core bundle to improve conversion and customer LTV, executing migration of digital subscriber base to new subscription bundles, leading cross-functional team in building new marketing landing pages, and developing new subscriber events program.

As part of Corporate Strategy team, worked with senior executives across Marketing, Product, Advertising, and Editorial departments on strategic planning initiatives involving data analysis & modeling, research, and synthesis for Board-level presentations.Projects included building business cases to support investments into joint editorial/business initiatives, creating framework for new product pipeline, and developing new sales tools for Advertising department.

Worked as a generalist, with a focus on the media industry. Project work included designing survey to identify areas for improvement as part of diagnostic of ad sales organization, analyzing thousands of news stories across publications to identify overlap, directing functional teams through a war gaming exercise to test readiness for integration as part of a merger, and building model to test sensitivity of banks to new regulations.

Led 300-member daily college newspaper as chair of 20-person managing board. Responsibilities included overall stewardship, with managing editor and publisher, of independent non-profit Spectator Publishing Company, standing as paper's public representative in regular meetings with University administrators and student leaders, and serving as point person in disputes over coverage and journalistic ethics.

Wrote nightly game stories for team website and regular features for team magazine, and worked on multimedia projects to grow team's online presence.

Contributed to monthly team magazine, co-managed nightly autograph session with team alumni, and led archival research projects, including a 100-year history of Fenway Park.

Assisted program director in all aspects of programming, including coordinating daily production schedule.

Led production of local radio station's promotional newspaper for New England Patriots and Boston Red Sox home openers, including gathering content, designing advertisements, and laying out 12-16 page publication for distribution to 10,000 fans at each game.