Benjamin Kell Email & Phone Number

Philadelphia

I provide marketing strategy and message support for Broker Sales and Small/Mid-size employer segments, develop strategic messages for enterprise-level communications, and oversee creation of product-specific materials.

Created marketing strategies and sales tools for web-based health and wellness products. Managed work teams to produce targeted messaging and communication vehicles for B2B and B2C communications, including online tools/content, e- campaigns, videos, collateral, sales presentations.• Marketing strategy/content development for medical plan and narrow network products that emphasize transparency and cost benefits for consumers • Launched online Personal Health Record marketing strategy that grew usage to industry-leading 16% in first year, and increased each year since.• Spearheaded efforts to improve segmentation and create targeted messaging that delivered improved market share year over year for the Personal Health Record.• Launched Get Active! online fitness and nutrition program through emphasizing social networking capabilities and team-based competition

Held a leadership role in which I initiated message strategy and content development efforts, led business development initiatives, managed ongoing client relationships. • Executed brand awareness and product positioning initiatives, translated results into value propositions and content to meet business needs.• Provided strategic direction and marketing content for customers in sportswear, promotional products, online medical record storage, and other industries.

Worked directly with sales force and company leadership to refine message development and campaign execution to align with evolving company strategies. Enhanced company image through clear, compelling content (online, e-, print, sales presentations.) • Promoted from copy director to field marketing manager to maximize sales force effectiveness through refined processes and improved departmental communication. • Managed team that produced RFP responses, developed online database search tool that increased consistency and reduced turnaround time of RFP responses.

Lead the development of marketing materials for a region-based sales channel.

Ba, English

Education record