Marketing Team Lead for Buzz Points. Wore many hats in the role, including:Email Marketer: Build, automate, and optimize email marketing campaigns using the SalesForce suite of products (Pardot, Marketing Cloud, and Sales Cloud) and formerly Marketo. Full responsibility over a B2B database of 100,000+ prospects from over 10,000 banks and credit unions, and B2C database of over 750,000 customers from 60+ financial institutions.Cross-Department Collaborator: Align with Product Team to make sure marketing calendar and product road map are synced. Participate on Account Management client calls to help explain campaign results. Plan with Data Ops engineers to ensure marketing data is accurate and relevant to campaigns.Sales Support: Plan logistics for and attend regional and national trade shows. Build relationships with and entertain prospects and clients from financial institutions sizing from $30MM to $10B+ in assets. Run scope calls and providing product demonstrations until a mutual NDA is signed and the opportunity is handed off to a salesperson.Content Strategist: Responsible for researching, writing, and distributing marketing content (white papers, case studies, press releases, thought leadership) to increase lead generation.Team Leader: Actively manage and train the B2C cardholder marketing team, ensuring that campaigns are running efficiently and successfully from initial planning to post-campaign data analysis. Report directly to VP of Client Services and CEO.

I am responsible for researching, writing, and strategically distributing marketing content (white papers, case studies, press releases, thought leadership articles) in order to increase lead generation.I regularly build, automate, and optimize email marketing campaigns using the SalesForce suite of products (Pardot, Marketing Cloud, and Sales Cloud) and formerly Marketo.I co-plan logistics for and attend regional and national trade shows. I meet, build relationships with, and entertain prospects and clients from financial institutions sizing from $30MM to $10B+ in assets. I am responsible for running scope calls and providing product demonstrations, until a mutual NDA is signed and the opportunity is handed off to a salesperson.I actively manage and train the B2C cardholder marketing team, ensuring that campaigns are running efficiently and successfully from initial planning, to post-campaign data analysis. I work closely with the Product Team to make sure our marketing calendar and product road map are synced up. I participate in client calls with the Account Managers to help explain campaign results. I directly communicate with our Data Ops engineers to ensure our marketing data is accurate and relevant to the campaigns we're running.

Executes rewards program for the Buzz Points engagement platform for over 130,000 enrolled, and manages an email database of 600,000+ financial institution customers.Introduced and automated marketing campaigns, including gamification-based revenue-enhancers, FOMO-based customer acquisition, and highly-segmented re-engagement for inactive cardholders.Onboards new financial institution clients and develops custom marketing plans based on client needs and product portfolio.Improved Buzz Points consumer marketing capabilities from a single weekly email, to a fully calendarized, scalable automated program.

Created marketing collateral, wrote marketing copy, executed email marketing campaigns for the Buzz Points platform. Managed assembly, delivery, and reporting of weekly marketing emails.Scheduled and moderated Facebook advertising campaigns for client launches, special events.

Created market collateral, wrote marketing copy, assisted in executing email and social media marketing campaigns for the Buzz Points platform

Wrote marketing copy for multiple small businesses in the fields of fitness equipment and gaming servers. Researched multiple topics in-depth for assignments including finance, technology, and legal processes. Drafted research articles and blog posts for submission to clients on a tight turnaround.

Generated thousands of dollars in donations from University of Texas alumni. Maintained and updated hundreds of database entries for UT Call Center. Participated in and embraced a unique company culture.