I’m passionate about using technology to create simple solutions to complex business problems.I also believe there is only room left in the world for companies that use business as a force for good.I began my ‘corporate’ career as a ‘Big 4’ Management Consultant at KPMG Consulting followed by executive leadership roles at Citi and Visa. But my 'real' career started over a decade ago when I began my first business. Many startup scars later, I exited my last startup, a B2C e-commerce marketplace focused on ethically made products, via a trade sale. I’m organised, articulate and adaptive, good with numbers & I care about people. My mindset is always long-term but I move and pivot fast when data and strategy light a better path. I bring obsessive focus to things I’m passionate about but I loathe self-entitlement, unchallenged dogma and bureaucracy.I’m passionate about people, living a full and balanced life and doing meaningful work. I find my center playing in the natural environment on which our quality of life depends. I want my kids to be able to enjoy nature as much as I have.Un-boring stuff: I've run a marathon (never again!), travelled through 42+ countries and spent a month deep in the Colorado wilderness without returning to civilisation.Specialities: Vision, leadership, strategy, social entrepreneurship, start-ups, P&L management, digital strategy, digital marketing, commercialisation, sales, marketing, search engine optimisation (SEO), search engine marketing (SEM), social media, retail, e-commerce, management consulting, financial services, Fintech, general management.Current obsessions: Family, AI, nature, mountain bikingPast obsessions: Family, nature, surfing, skiing