Benjamin Read
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Benjamin Read Email & Phone Number

CEO @ Mercha | Branded merch made easy 🚀 at mercha.com.au
Location: Greater Sydney Area, Australia 9 work roles 3 schools
1 work email found @visa.com 2 phones found area 140 LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 2 phones

Work email b****@visa.com
Direct phone (140) ***-****
LinkedIn Profile matched
3 free lookups remaining · No credit card
Current company
Role
CEO @ Mercha | Branded merch made easy 🚀
Location
Greater Sydney Area, Australia

Who is Benjamin Read? Overview

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Quick answer

Benjamin Read is listed as CEO @ Mercha | Branded merch made easy 🚀 at mercha.com.au, based in Greater Sydney Area, Australia. AeroLeads shows a work email signal at visa.com, phone signal with area code 140, and a matched LinkedIn profile for Benjamin Read.

Benjamin Read previously worked as CEO at Mercha.Com.Au and Co-Founder, Director, COO at Mercha.Com.Au. Benjamin Read holds Bachelor Of Science (B.S.), Management Of Information Systems from University Of Colorado Boulder - Leeds School Of Business.

Company email context

Email format at mercha.com.au

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{first_initial}{last}@visa.com
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AeroLeads found 1 current-domain work email signal for Benjamin Read. Compare company email patterns before reaching out.

Profile bio

About Benjamin Read

I’m passionate about using technology to create simple solutions to complex business problems.I also believe there is only room left in the world for companies that use business as a force for good.I began my ‘corporate’ career as a ‘Big 4’ Management Consultant at KPMG Consulting followed by executive leadership roles at Citi and Visa. But my 'real' career started over a decade ago when I began my first business. Many startup scars later, I exited my last startup, a B2C e-commerce marketplace focused on ethically made products, via a trade sale. I’m organised, articulate and adaptive, good with numbers & I care about people. My mindset is always long-term but I move and pivot fast when data and strategy light a better path. I bring obsessive focus to things I’m passionate about but I loathe self-entitlement, unchallenged dogma and bureaucracy.I’m passionate about people, living a full and balanced life and doing meaningful work. I find my center playing in the natural environment on which our quality of life depends. I want my kids to be able to enjoy nature as much as I have.Un-boring stuff: I've run a marathon (never again!), travelled through 42+ countries and spent a month deep in the Colorado wilderness without returning to civilisation.Specialities: Vision, leadership, strategy, social entrepreneurship, start-ups, P&L management, digital strategy, digital marketing, commercialisation, sales, marketing, search engine optimisation (SEO), search engine marketing (SEM), social media, retail, e-commerce, management consulting, financial services, Fintech, general management.Current obsessions: Family, AI, nature, mountain bikingPast obsessions: Family, nature, surfing, skiing

Listed skills include Credit Cards, Strategy, Six Sigma, Management, and 30 others.

Current workplace

Benjamin Read's current company

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mercha.com.au
Mercha.Com.Au
CEO @ Mercha | Branded merch made easy 🚀
AeroLeads page
9 roles

Benjamin Read work experience

A career timeline built from the work history available for this profile.

Ceo

Current

Sydney, New South Wales, Australia

Mercha makes it really easy for Aussie businesses big and small to buy, store and distribute quality branded merchandise they actually want to keep.Our next generation B2B technology platform is purpose built to streamline and automate the sleepy A$127B global promotional products industry.Our vision is to be the default destination of choice for branded merch experiences that delight our customers, partners and our planet.Our mission is to empower big and small businesses with a branded merch solution that delivers sustainable merch choices, outstanding user experience, value and delight.Just over two years from launch, we're fortunate to be loved by some of the best brands in Technology, Financial Services and Professional Services: Amazon, Klaviyo, Shopify, Okendo, Airwallex, Allianz, Square, Yotpo, TikTok, SafetyCulture plus thousands of awesome SME's.

Jan 2024 - Present

Co-Founder, Director, Coo

Sydney, New South Wales, Australia

We're changing the way merchandise happens.Mercha.com.au is the fastest, easiest way to order quality branded merch online.The old guard of manual merch creates huge amounts of waste while wasting our customers’ precious time and money and I’m proud to be part of a great team with the mandate to disrupt this sleepy industry for the better. I also believe there is only room left in the world for companies that use business as a force for good. At Mercha, we don’t and won’t permit pre-landfill junk merch to be on our site…ever. If it’s on our site, it’s made to last, made fairly and made to delight your customers for years to come. And, as a member of 1% for the Planet, we’re using Mercha.com.au to contribute directly to fight against human induced climate change.

Jan 2022 - Jan 2024

Founder & Ceo (Exited)

Sydney, Australia

Founded, built & sold majority stake to PeriscoPe in June 2021. Benny's has since been rebranded to Outerbound.com.au - check it out!Benny's is a new brand of e-commerce retailer that looks to combat excess wastage and overabundance of choice by curating socially and environmentally aware brands for discerning consumers.As Founder & CEO of Benny’s, I oversee all aspects of the business from high-level strategy to operations, assortment planning to digital marketing activities and everything in between.Our mission is to disrupt the old guard of disposable consumerism. There is too much choice. Too much waste. Too much exploitation and planned obsolescence. The world is running out of the stuff we need and is filling up with stuff we don't. Something has to change.We curate good product and focus on deep relationships to bring our customers things that last from brands that matter.By inspiring our community to vote with their wallets in support of purpose driven brands, we are helping rid the world of disposable stuff (here’s lookin’ at you, fast fashion). People won't suddenly stop buying things so ethical consumerism must be the only way forward for retail.

Jul 2015 - Jun 2021

Founder (Exited)

Waves Somewhere

Sydney, Australia

Sold as part of Benny's Boardroom Pty Ltd acquisition in June 2021.A website focused on action sports travel, we created an online directory of travel locations (think Trip Advisor for action sports travel). In six months, I led the website build and creation of 1,300+ unique content pages. We used videos to generate awareness and the YouTube channel created for the site has over 1.7mm views. This was my first foray into online and I developed an appreciation for the art and science of SEO as well as the fundamental question all start-ups must answer - what is your revenue plan. Ours was online advertising but I couldn't gain traction quickly enough to see a sustainable revenue stream. It essentially failed and I shut down the site.

May 2013 - Dec 2013

Coo Of My Honeymoonn

World

Married an amazing woman and traveled the world with her for one year.

May 2012 - Apr 2013

Business Leader, Consumer Credit And Affluent Products Au&Nz

Sydney, Australia

Most people think Visa is a credit card company or a bank. It's neither. It's the original FinTech business, built on a technology platform that facilitates payments for consumers and Financial Services Institutions around the globe.As Business Leader of Consumer Credit and Affluent Products in AU&NZ, I represented Visa's core product, working hand in hand with Visa’s Sales and Acceptance teams to grow Visa’s market leadership in consumer credit cards in Australia and New Zealand. During my tenure, I significantly exceeded all financial and operational targets and represented Visa’s product team through several high profile deals with Australia’s largest banks. Achievements:• Architect of NAB and ANZ Platinum upgrade programs, growing Visa premium product payment volumes 18,000% and 69%, respectively• Launched Visa's first 'above Platinum' product, Visa Signature, to the Australian and New Zealand markets• Represented Visa’s product team through the 2012 Interchange Reset• Critical contributor to Visa’s AMEX Companion Card country strategy project• Nominated as business lead and subject matter expert representing Visa through consultation and implementation of the Australian Federal Government’s National Consumer Credit Protection Bill in 2011

May 2009 - Apr 2012

Head Of Core Cards

Sydney, Australia

Junior Executive responsible for end-to-end P&L management of credit card portfolios with over A$2B in receivables at Citibank’s consumer business in AustraliaConsistently delivered exceptional revenue and profitability outcomes while providing leadership and mentoring within the Cards business unitResponsible for management of Citibank Core products (Silver, Gold and Platinum) through development of life-cycle customer engagement strategies and product value propositions to maximize profitability while minimizing risk and attritionManaged stakeholders within the Cards business and with other business units and departments to maximise product development outcome and consistencyFostered a consultative approach with technology partners to effectively deliver the value creating tech outcomes for the businessUnderstand policies and procedures to drive change in order to support long-term growth

Jan 2007 - Apr 2009

Management Associate

Sydney, Australia

Citibank’s executive fast track leadership program. The Management Associate program is a highly sought after, rotation based program, exposing candidates to all areas of the business. Led strategically significant projects in areas including technology and operations, product management, marketing and strategy, business process improvement (incl. Six Sigma), treasury

Jan 2006 - Dec 2006

Management Consultant

Chicago, Illinois, United States

Management Consultant for top tier management consulting firm, BearingPoint (formerly KPMG Consulting), delivering strategic enterprise technology projects for Financial Services and Telecom organisations.Promoted three times in four years with an exemplary reputation for diligence and delivery. From project management to technology roadmaps to business process improvement to strategy development and execution, I provided leadership and creative go to market guidance to leading companies.

Aug 2001 - Aug 2005
3 education records

Benjamin Read education

FAQ

Frequently asked questions about Benjamin Read

Quick answers generated from the profile data available on this page.

What company does Benjamin Read work for?

Benjamin Read works for mercha.com.au.

What is Benjamin Read's role at mercha.com.au?

Benjamin Read is listed as CEO @ Mercha | Branded merch made easy 🚀 at mercha.com.au.

What is Benjamin Read's email address?

AeroLeads has found 1 work email signal at @visa.com for Benjamin Read at mercha.com.au.

What is Benjamin Read's phone number?

AeroLeads has found 2 phone signal(s) with area code 140 for Benjamin Read at mercha.com.au.

Where is Benjamin Read based?

Benjamin Read is based in Greater Sydney Area, Australia while working with mercha.com.au.

What companies has Benjamin Read worked for?

Benjamin Read has worked for Mercha.Com.Au, Benny'S Boardroom Pty Ltd, Waves Somewhere, World, and Visa.

How can I contact Benjamin Read?

You can use AeroLeads to view verified contact signals for Benjamin Read at mercha.com.au, including work email, phone, and LinkedIn data when available.

What schools did Benjamin Read attend?

Benjamin Read holds Bachelor Of Science (B.S.), Management Of Information Systems from University Of Colorado Boulder - Leeds School Of Business.

What skills is Benjamin Read known for?

Benjamin Read is listed with skills including Credit Cards, Strategy, Six Sigma, Management, Payments, Product Development, Electronic Payments, and Debit Cards.

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