Benjamin Schmidt Email & Phone Number

United States

- Delivered an all new iOS and Android consumer mobile app in a record eight months from concept to market, integrating multiple third party vendors and working with remote development team. - Conducted a cross-industry competitive analysis and presented findings to experience design team on an on-going basis. - Currently managing mobile product, engaging internal and third-party development teams to support the first-ever mobile app experience for ShopRunner.- Initiated and supported a comprehensive iteration on the Member Homepage experience, informed by qualitative and quantitative data.

Bütschwil, St. Gallen, Ch

Assumed role of Editor in Chief of this online publication with an intentional growth plan.

New York, Us

Arts and Culture editor at a global culture magazine. Actively cultivating and maintaining relationships with a robust set of galleries, organizations, and corporate interests in the New York area, exposed to client-side PR. Areas of expertise: automobile industry, society/charity, fine art.

Chicago, Illinois, Us

In this position, I worked with a wide variety of teams to bring approachability and renewed relevance to this multifaceted e-commerce brand, acquired by FedEx in December 2020 for $228M. Visual and UX work involved overall strategy, brand book development, product wireframes, as well as qualitative and quantitative data analysis and recommendations. - Launched ShopRunner’s first Design System, collaborating with product and engineering teams for sprint-based implementation, standardizing UI and enhancing brand consistency.- Developed and deployed a comprehensive brand book, improving cross-team decision-making efficiency, product cohesion, and brand perception.- Supported ShopRunner’s inaugural B2B marketing campaign and created interactive prototypes for sales, contributing to record new partner launches.- Led time-sensitive initiatives, including COVID-19 and social justice messaging, enhancing user experience through research-driven wireframes and prototypes.- Established an email “test and learn” program, identifying UI and branding improvements across ShopRunner and partners; drove YOY lifts in email performance (+7.2% open rate, +9.68% click rate, +3.8% CTOR).

New York, Us

In this position, I lead Flaneur's digital product development- including a comprehensive relaunch of their website- as well as art direction in the effort to drive growth and customer retention. Digital Product: - Lead complete website overhaul from concept to execution, initiated by a thorough brand audit.- Decision-making regarding complete user experience/interface, art direction, selection of development team.- Managed project with in-house developers and 3rd party vendors with sprint-based project management and comprehensive quality control.- Pioneered new forms of product interaction in the e-commerce and home textiles space including a digital color palette creator, swatch book system, and proprietary real-time order tracking systems.- Conducted user-testing, surveys, and piloting programs to increase growth and customer retention.Implementation of SEO strategy resulting in a 2,000% increase in organic traffic.Creative Director:- Designing peripheral assets such as receipts, return labels, stationery, gift cards, look books, and more.- Creation comprehensive brand codes guide - from font usage, brand atmosphere/tone, appropriate imagery.- Design and conceptualization of omni-channel creative assets guided by sales need, along with copy and theme. - Directed seasonal photo shoots from concept to set styling and direction.

Queens, Ny, Us

Leading team of graphic designers, photographers, content creators, and more, executing countless advertising campaigns oriented toward Millennial and Gen-Z students, from Relay for Life to a full rebranding of St. John’s University and Student Government, Inc.; from planning stages to execution, from digital content, print media, apparel and more.Tasks include data analysis and visualization, brand development, style guides. Long-term project development as well as immediate turnaround requirements.

Queens, Ny, Us

Work ranging from major campus-wide campaigns spanning websites, physical objects, flyers, social networking marketing to highly focused, responsive design projects. PR, Designer/Developer, consultant role.

Tasks include: Product design (Sketch, Figma, Drama/Aftereffects, Adobe Suite, user-journey mapping softwares), corporate and startup brand development, pitch development (voiceover, syntax), data visualization, data analysis (organic), pitch deck development (VC), photography, copywriting, compliance (Plain English campaign, copy-editing), cross-timezone campaign planning, visual design, creative direction, logo design, front-end web development (CSS/HTML/Javascript), content creation, content layout, comprehensive SEO.Clients include: Caraway Cookware, Andela, Bidwell Group, Sabine Heller, Barclays Wealth & Investment Management, Igwedinma Okafor, PLUGGEDNYC, Humans of Cincinnati, The Source Magazine, DS206, Jones Magazine, Orgsync, KAS NY, Haitian Society, McNicholas High School

New York, Ny, Us

Lead a full-stack branding effort, from copywriting to ad design, all mediums including print.Worked directly with PR director, president, CFO, and lead designer to execute an extremelycohesive and immersive brand experience while maintaining a very well defined aesthetic. Includes creation of lookbooks, custom in-house typefaces, targeted advertising (Hubspot/Mailchimp, Google Ad) and more. Record YOY growth during tenure.

Paris, Fr

Functioned as the English-speaking liaison for this Indian Restaurant; taking phone orders, answering questions, and managing a group of four waiters and hosts. Drove the general atmosphere of the restaurant toward premium dining.

Chicago, Illinois, Us

Local campaign work and managed lists and entered data, requiring numerical and computing proficiency. This job also included door-to-door canvassing, requiring an ability to be approachable and natural whilesubscribing to a script in order to retrieve information that was necessary.

Dictated the overall design direction for this young charity startup, with funding from Google. I also did extensive web development work, as well as maintaining an unorthodox work schedule and functioning in a workplace based entirely online.

Private startup/sandbox effort completed in High School, code released publicly as open-source.

Political Science, Political Science And Government

High School Diploma