Dedicated marketing leader with over 18 years of experience at AAA Club Alliance (AAA), driving innovative strategies that have transformed the brand landscape. Currently serving as the Director of Content, Brand & Publications, I lead a diverse team in creating engaging content while managing multi-million-dollar budgets. My track record includes launching successful digital content hubs, a 20% increase in website traffic, and an 11.53% rise in readership within seven months. I'm also a recognized industry expert, with accolades such as the Nation Federation of Press Women's "First Place, Video for Web" award. As a board member and committee member for top associations, I stay at the forefront of marketing trends. My skills encompass brand development, budget management, content strategy, and proficiency in various technologies. I’m also committed to creating stronger connections with consumers, and currently lead AAA’s Diversity, Equity, and Inclusion (DEI) in Marketing Team which seeks to improve creative, messaging, and content to better connect with Members and communities served by the brand.