• Develop all sales, marketing and merchandising programs.• Development of successful web site, Face-book, blog, and twitter campaigns.• Monitor sales and margin performance and interpret variances against budget and forecast• Manage and coordinate marketing strategies.• Work closely with team members in the coordination of all content for marketing strategies.• Provide marketing direction as required to ensure adherence to the project and identify risks and delays resulting in actions outside the process.• Monitor project status and manage expectations related to established project milestones.• Collaborate with team members to identify all project requirements and commitments.• Conduct purchase order follow up with vendors and resolve all related distribution issues.• Forecast preparation and analytics.• Provide sales analysis in-season for repeats and consolidations.• Contribute towards establishing, maintaining and building strong relationships with vendors.• Initiate and coordinate with vendors and stores in-store product knowledge sessions and contests.

• Category captain for corporate A&P/New METRO where sales exceeded the sales target• Engaged in, and develop, business building practices that positively influenced market share • Exhibit extensive analytical rigor to ensure that business plans deliver results• Provide ongoing value added insights to customer and internal management regarding various trends related to the category, channel and other facets of the business• Communicate with all arms of the organization, including Supply Chain, Customer Service, Finance and Marketing to ensure internal and external demands are satisfied

• Built annual sales at Shoppers Drug Mart to an increase of 2% annually.• Grew annual sales at A&P and KATZ Group of Canada 13% and 8% respectively.• Engage in, and develop, business building practices that positively influence factory sales and consumption trends• Effectively achieve sales targets• Work collaboratively with accounts to achieve collective sales and profitability targets• Develop unique sales programs designed to drive market share and awareness of key brands• Provide ongoing value added insights to customers and internal management regarding various trends related to the category, channel, and other facets of the business