Manages a team of marketers & communicators in higher education recruitment. Leads the creation and analysis of advertising campaigns, SEO, SMM, automated and manual email campaigns and effective conversion at all stages of the recruitment funnel.

Creates new digital strategies that respond to both changes in demographics' habits and industry trends while staying on-brand to the university. These include content marketing, digital advertising and more. Measures the success of all these strategies to show audience and prospect growth and improve on areas where there is not.Manages outward-facing social media accounts for UNB's student recruitment division, including the school's main Instagram.Films, edits and ensures the success of ongoing video projects, including the #DiscoverUNB vlog.Writes and edits copy for websites, e-mail, text communications and other platforms.Constantly learns and acquires new skills to ensure that I can grow alongside the strategies I provide for UNB.

In-house writer and editor at The Casper Agency. Writes blogs, website copy, e-mail campaigns and more as tailored to the needs of clients. Worked on projects for the provincial government, local gyms, restaurants, startups and more.

Casual web and radio reporter for New Brunswick. Worked on a variety of beats including natural history, crime and arts. Did all my own photography, prepared my own content for web, including layout/aesthetic design and SEO.

General assignment reporter at the Telegraph-Journal, New Brunswick's largest newspaper. Beats included crime, policing affairs and the opiate crisis. Also worked as a content editor, preparing articles for web and posting to Twitter and Facebook under the Telegraph-Journal's various accounts.

Edited the arts section of The Charlatan, Carleton's student newspaper. Assigned and edited stories, designed layouts for print. Created and maintained reliable contacts in the Ottawa arts community to find exclusive and punchy content, including record labels, venues, galleries, artists, managers and more.

Seasonal work during university. Outfitted and planned canoe trips around Ontario. Managed equipment and food budgets and assisted in creating a safe and educational wilderness experience for youth. Worked previous four summers as counsellor/leadership trainer.