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Ben’s entrepreneurial journey began when he created one of the first and most respected Millennial-focused research and strategy firms in 2009, where he served as CEO until he exited in 2014. In 2015, Ben launched The Smithee Group, a Digital Growth Agency that helps businesses grow leaders & teams, ideas & strategies, and revenue. Their team offers a full suite of digital marketing and media solutions that leverages their extensive expertise in research and analytics, where many agencies today rely on assumptions and guesswork. Our mission is to empower entrepreneurs and businesses to dream bigger and achieve multi-generational integrity. TSG’s experience includes some of the largest and most well-known companies around the world including Coca-Cola, McDonald’s, Comcast, Del Monte, EA Games, Disney, General Mills, Kroger, VF Corp, Salesforce, Cox Automotive, Signet, Rio Tinto, and many more. Today, TSG has become the jewelry industry’s leading digital agency, and has created additional solutions to help small businesses and startups succeed and scale.Ben has spoken to audiences around the world in over 20 countries, across 6 continents. He’s regarded as a go-to expert in digital marketing, the future of retail, and the Millennial and Gen Z consumer segments. He’s the recipient of the American Marketing Association’s Marketer of the Year Award and has hosted top-rated weekly TV segments on WFAA’s Good Morning Texas, and The Broadcast.He is most passionate about the work he does on the Board of Trustees for Big Brothers Big Sisters of NYC where he currently resides with his equally-ambitious wife, Nicole. He has been matched with his Little Brother, Evin, since 2015.Ben currently serves as an Advising Partner to Aquilla Educational Resources, creating innovative approaches to CTE curriculum that prepares HS students for today’s dynamic business environment. He sits on the Board of Directors for the Women’s Jewelry Association, as well as Gem Legacy, which supports the artisanal mining communities in East Africa with education, training, childcare, healthcare, and business opportunities. When not in the business and non-profit worlds, you can find Ben on the track racing cars, on the slopes snowboarding, or on the links playing golf.
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Chief Relationship OfficerNextafterUnited States -
Chief Executive OfficerThe Smithee Group Oct 2014 - PresentBrooklyn, New York, UsThe Smithee Group offers a full suite of Insights & Intelligence, Digital Marketing, and Advertising solutions. One of the major differences between TSG and other digital resources is our extensive and in-depth expertise in consumer research and analytics. Our innovative Dynamic Path Advertising approach and our TSG SMART Ads program has successfully helped 100's of businesses grow sales, leads, and opportunities.TSG provides our clients with consumer-centric knowledge and insights rather than solely hypotheses based on assumptions derived from one-dimensional data sets alone. -
Chief Marketing OfficerAltfund Management Mar 2023 - PresentFrisco, Tx, Us -
Chief People OfficerWaffülganger Sep 2024 - PresentLooking for investors
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Chief Strategy Officer And Master CuratorRelevents Oct 2014 - Dec 2015We are shattering silos and completely breaking the tired mold of business events and conferences. We are connecting professionals and leaders, like you, through experiential events and festivals that empower engagement from the first person view, both on a professional and personal level. It’s about context, not simply overused content. We connect Leaders. We connect Generations. We connect People.At RELEVENTS I serve as the Chief Strategy Officer and Master Curator. I help to oversee the RELEVENTS brand and marketing strategies, as well as lead our Insights & Intelligence area of expertise. With our incredible team, I help to ensure we are continually disrupting business "orthodoxy" and providing new relevance for all of our Partners, Sponsors and Participants. -
Chief Executive OfficerSpych Market Analytics, Llc 2008 - Jan 2015Dallas, Tx, UsProviding innovative and actionable Insights and Intelligence solutions for clients who market or wish to market to the Gen Y and Millennial segments. Consumer InsightsSocial IntelligenceConsumer Brand AssessmentOnline Community EngagementMethodology DesignModerationAnalyticsStrategyConsultingSpeakingMeeting great people and making new friends along the way! -
Evp Collegiate RelationsDfw American Marketing Association Jun 2009 - Jan 2012Enhancing the relationship between the DFW AMA Professional chapter and the DFW Collegiate AMA chapters.
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Market Research - ConsultantD. Gustafson & Associates Jan 2008 - Oct 2009D. Gustafson & Associates is full-service qualitative market research firm that specializes in the pharmaceutical industry. We offer professional moderation, consultation and analysis.
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Client ServicesFieldwork Dallas Jul 2007 - Dec 2007Provided on-site logistical support for moderators and client teams of numerous Fortune listed companies and firms. Fieldwork Dallas is a premier market research facility providing outstanding client service across the full spectrum of the market research process.
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MarketingYmca Of Arlington Feb 2007 - Jul 2007Worked side by side with the director of marketing for the YMCA of Arlington, creating numerous marketing materials and creatives delivered to both consumers and businesses across Arlington.
Benjamin Smithee Skills
Benjamin Smithee Education Details
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The University Of Texas At ArlingtonMarketing And Business Management -
University Of North TexasBiology
Frequently Asked Questions about Benjamin Smithee
What company does Benjamin Smithee work for?
Benjamin Smithee works for Nextafter
What is Benjamin Smithee's role at the current company?
Benjamin Smithee's current role is Chief Relationship Officer.
What is Benjamin Smithee's email address?
Benjamin Smithee's email address is be****@****ual.com
What is Benjamin Smithee's direct phone number?
Benjamin Smithee's direct phone number is +181793*****
What schools did Benjamin Smithee attend?
Benjamin Smithee attended The University Of Texas At Arlington, University Of North Texas.
What are some of Benjamin Smithee's interests?
Benjamin Smithee has interest in Children, Economic Empowerment, Snowboarding, Education, Baseball, Music, Disaster And Humanitarian Relief, Travel, Wakeboarding.
What skills is Benjamin Smithee known for?
Benjamin Smithee has skills like Marketing Research, Market Research, Digital Marketing, Marketing Strategy, Customer Insight, Social Media Marketing, Digital Strategy, Analytics, Qualitative Research, Social Media, Marketing, Consumer Behaviour.
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