I’m obsessed with video that makes you money. But trust me, NOT by choice.After failing out of business school because statistics broke my brain, I decided to make videos for a living. I’d been making videos since I was 3. I could go toe-to-toe with Mr. Beast’s editors. And I had state of the art equipment. Easy peasy right? Wrong. *cue pain and suffering montage*Here was my biggest lesson: To make money with video, the video needs to make money. Not just make people look good or tell a cool story.But actually drive pipeline, revenue, and profit. And after helping clients achieve 20X+ ROI in 3 wildly different industries (SaaS, Behavioral Health, and Home Services), I think we finally started to figure out the whole “video-driven go-to-market” thing:1. Learn your goals2. Use paid/organic video strategies to help you achieve those goalsNo billable hours. No agency retainers. Just custom projects that attack complex problems.If you’re interested in unlocking new growth with video, DM me.A conversation is always worth having.
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Co-FounderVideogtm Aug 2024 - PresentYou need more than just attention, you need video that drives revenue. But most video options don't understand how your business goes to market. Instead, they run you through a playbook. At VideoGTM, we develop custom video strategies based on your partnership, sales, and marketing goals. DM me and let's start a conversation. -
Co-FounderSplicevideo Mar 2023 - Aug 2024Video agency specialized in executive interviews for B2B tech.On behalf of our clients, we interviewed leaders from Dell, Verizon, AT&T, ZoomInfo, LinkedIn, Snowflake, 6sense, Gong, Apollo, Sendoso, Clearbit, Mutiny, Chili Piper, and many more._Met a brilliant VP of Sales/Partnerships on LinkedIn. Ended up moving out to AZ to merge our agencies. It was a wild ride. Was "on the road" 32/52 weeks of the year to hit major events, interview smart people, and make great content. It was an incredible experience. We ended up parting ways due to strategic differences. -
FounderDingus Digital Jan 2021 - Mar 202324:1 ROI with video, beat paid CPL by 92%Met a phenomenal CMO mentor at a co-working space. Started off doing his company’s podcasts.Before long, my team was running all their video marketing, most notably, their YouTube SEO strategy.We scripted, produced, and distributed 200+ videos. Did SERP analysis, crafted thumbnails, built a studio, hired talent, etc.In 12 months, we generated multiple 8-figures in pipeline and multiple 7-figures in revenue. We served many other clients during this time, but Sandstone Care was by far our biggest win and deepest relationship.Lesson: Views < Qualified ViewersOur videos didn’t go mega-viral, not even close. BUT our viewers were highly-qualified, had high-intent, and consistently converted. -
Video Marketing ConsultantAdvantage Heating & Air Conditioning Jun 2019 - May 2021Helped my uncle triple his revenue in 3 years. Developed a high-retention editing style and produced 50+ videos. Marketing team (my cousin lol) ran these as weekly engagement ads on Facebook.CPM was dirt cheap because people watched the entire video.Result: Fastest period of growth in company history. Inbound calls exploded during cold/hot seasons. Lesson: Just like in B2B, only a small sliver of potential customers are ever “in-market” to buy. If you’re always present with good content and consistent targeting, customers will choose you when they’re ready. -
Video ProducerFreelance Sep 2019 - Jan 2021Sold $340k+ in video services to an assortment of businesses. Learned very quickly (and painfully) what sells and what doesn’t sell.Lesson: The closer video is to increasing profit, the more value it provides, the higher chance of closing the deal.
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PrepChipotle Mexican Grill Aug 2019 - Jan 2021Newport Beach, California, UsNothing cements work ethic like making 275 pounds of guacamole by hand, daily, at 5am. Lesson: I can cut 100 red onions faster than most fine dining chefs. Stacked bills and bought camera gear.
Ben Sommers Skills
Ben Sommers Education Details
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Indiana University - Kelley School Of BusinessDropped Out
Frequently Asked Questions about Ben Sommers
What company does Ben Sommers work for?
Ben Sommers works for Videogtm
What is Ben Sommers's role at the current company?
Ben Sommers's current role is Co-Founder @ VideoGTM.
What schools did Ben Sommers attend?
Ben Sommers attended Indiana University - Kelley School Of Business.
What skills is Ben Sommers known for?
Ben Sommers has skills like Leadership, Presentation Skills, Microsoft Access, Writing, Project Management, Microsoft Excel, Communication, Database Design, Public Speaking, Creative Work, Creativity Skills, Music Production.
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