Ben Stapleton Email & Phone Number

Rock Hill, Sc, Us

Georgetown, Texas, Us

Responsible for customer retention and profitability in the new and used vehicle variable operations profit centers. Fulfills responsibilities primarily through personnel management, knowledge of market potential, established performance standards, and a keen awareness of each department's break-even data.• Directs and schedules the work of the employees in the Sales Department. • Meets with sales managers (new and used) to establish annual and monthly objectives for unit sales, gross profits, expenses, and operating profit. • Ensures that sales managers (new and used) understand dealership policies, procedures, and sales systems. • Hires, trains, supervises, and monitors the performance of the new- and used-vehicle department managers. • Establishes standards for displaying, merchandising, and maintaining new and used vehicles. • Works with the general manager to determine appropriate days' supply for new and used vehicles and orders/acquires vehicle inventory accordingly. • Establishes procedures for quick disposal of aging inventory. • Audits repair orders for used vehicles as needed to ensure prompt reconditioning. • Studies local market conditions, demographics, and past sales history. Makes recommendations to the general manager regarding short- and long-range advertising plans, sales promotions, staffing needs, lease promotions, and compensation plans. • Conducts major sales promotions and advertising as needed.• Addresses customer complaints to ensure high level of customer satisfaction. • Creates systems that ensure ongoing sales training, including weekly or daily sales meetings. • Audits all appraisals of trade-in vehicles.• Handles customer complaints sensibly, showing empathy and a constructive attitude. • Initiates and follows through on corrective action and counseling of sales management and personnel to ensure compliance with all company policies and procedures.

Georgetown, Texas, Us

Sales Force Management: Directly responsible for the building and training of a successful sales team composed of 15 sales professionals and directing 3 other used car managers and 4 finance managers. Established one of the lowest departmental turnover rates across the entire Mac Haik organization. Hired, trained and promoted 3 individuals to finance and sales management positions. Inventory Management: Maintain a mininum of 150 pre-owned vehicles in stock by utilizing a variety of channels including trade ins, manufacturer off leases, private party purchases and sourcing inventory from auctions nationwide. Effectively manage the reconditioning process from detail, paint/body repairs, interior reconditioning and restoration as well as mechanical inspection and subsequent repairs. Employ and effectively utilize third party vendors and internal staff to ensure reconditioning is completed and billed as expediently as possible. Marketing Management: Monitor ROI of third party lead providers and adjust budget accordingly. Allocate budget and measure results of pay per click advertising across a variety of mediums including Google Adwords, Microsoft AdCenter and Facebook Ad Campaigns. Explorer and integrate new advertising opportunities on a continual basis to continue the department's growth. Key Accomplishments: 25% year over year increase in selling gross and sales volume. Lowered days supply of used vehicles to all time lows by effectively turning the inventory. Established lowest avg. cost per unit compared to previous years. Avg. monthly sales was 90 units per month two and a half years ago. Avg. monthly sales now exceed 160 units per month.

Georgetown, Texas, Us

Adwords: Consists of broad match, phrase match and exact match followed by heavy retargeting campaigns. The objective is to capture a customer at the beginning stages of their research and aggressively remind them of our brand for a period of 3 months. Repurposed all professionally produced video content for YouTube TrueView Advertising specifically targeted to audiences with an interest in our brands within the Austin market.Identification of customer segmentation and creating Dynamic Ad targets to present our marketing messages to “in-market” customers via conquest campaigns.SEO: Gained top search positions for most visited keywords based on Google Analytics Data while balancing conquest efforts.National Press Releases: Regularly distribute national press releases to the majority of online media outlets including prestigious websites such as Yahoo News, Forbes, Business Week, etc. Microsite Creation: Developed an individual microsite dedicated to every single city within a 60 mile radius of the dealership with a population exceeding 5,000 people. Sales:Answer, reply and sell to leads, thru phone calls, personal interaction, and email for all departments from all internet provided lead sources as per Chrysler dealer standards.Constantly monitor and adjust action plans and automated sales processes within the CRM to ensure proper follow up from initial receipt of the lead to close of the sale. Comprehensive report generation and evaluation with the objective of adjusting internal processes to maximize sales and ROI based on current advertising expenditures.

Fort Worth, Texas, Us

In depth involvement with all aspects of sales processes including lead generation, order completion and customer satisfaction / retention. Managed a $100,000 / month SEM / PPC Campaign. Developed profitable E-Commerce shopping carts from scratch. Enterprise Resource Planning (ERP) Software Consultant. Telecommunications and Network Infrastructure Expert. Highlights: Spearheaded the recovery from Google's Panda and Penguin Algorithm updates bringing the company and associated subsidiary websites to record breaking search engine positions, traffic and e-commerce revenue during my tenure.

Miami, Florida, Us

Custom website development for high profile political clientele including a handful of presidential candidates and countless house and senatorial candidates on the state and national level. Head Search Engine Optimization Consultant. Lead researcher and head of development for proprietary payment gateway specific to online political contributions. Custom Facebook Application Developer.

Client and project coordinator - Track status and progress of client projects - Payroll management for article marketing division - Search engine optimization and web development

Public Relations, Communications

Accounting And Finance, Business