Benjamin Tao Email and Phone Number
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Throughout my career, I have embraced opportunities to build and scale new and innovative technologies at startups, mid-size, and large companies. I have worked in data/analytics/AI, cloud, cybersecurity, servers/storage/networking, managed/professional services, and enterprise SaaS. I have built and led high quality, data focused, and results-driven marketing teams and partnered with senior leaders across the business.At Validere, I built a new marketing organization from scratch for a Series A company, with an initial focus on demand generation to support aggressive growth targets that yielded $2.7MM in pipeline in the first nine months. At Forcepoint, I oversaw a brand refresh, managed an executive advisory board composed of 20 Fortune 500 CISOs, launched a new Cyber Experience Center for executive briefings, and grew leads sourced for the website. I also rebuilt the product marketing organization, produced integrated corporate and product messaging, and led the execution of Sales Kick Off. At IBM, I oversaw a revamp of a marketing organization that supported its $6B data and analytics business that resulted in two-thirds of the team being turned over, including management, due to IBM’s return to the office policy (pre-COVID). At SolarWinds, I revitalized customer growth to 20%+ growth and established its content marketing function.I am a personal technology enthusiast and a huge Apple fan. I enjoy working out, playing tennis and an occasional round of golf, and cheering my Boston professional sports teams and Austin FC.Specialties: Corporate and brand marketing, product marketing, demand generation, content marketing, events, field marketing, marketing programs, and marketing strategy.
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Vice President, Business Unit MarketingVizient, IncAustin, Tx, Us
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CmoMoxiworks Sep 2024 - PresentSeattle, Washington, UsMoxiWorks is focused on improving real estate agents' productivity so they can find, win, and close more deals. It provides a real estate sales and marketing technology platform that has revolutionized the industry for over a decade and powers over 800 brokerages and 400,000 agents.I am responsible for all aspects of marketing and communications, including demand generation, product marketing, global brand and creative, digital marketing, content marketing, events marketing, and corporate communications. I am also responsible for strategic partnerships and revenue operations. -
Independent Consultant - Gtm And MarketingSelf-Employed Jul 2024 - Sep 2024I served as an independent consultant, providing GTM and strategic marketing guidance for three clients.-AI-powered application integration startup: I developed the fundraising pitch and GTM strategy.-AI-power healthcare startup: I advised on corporate messaging and positioning.-Established sales and marketing SaaS company: I served as the interim head of marketing.
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Vice President, Enterprise MarketingOnit Jul 2022 - May 2024Houston, Tx, UsOnit is a global leader in artificial intelligence platforms and enterprise workflow solutions for legal, compliance, sales, IT, HR and finance departments. Onit focuses on enterprise legal management, matter management, spend management, contract lifecycle management and legal holds, transforming the way global Fortune 500 companies and corporate legal departments bridge the gap between systems of record and systems of engagement.I serve as the marketing leader for the Enterprise business unit. I am responsible for the integrated marketing plan, go-to-market strategy, and execution across the entire marketing lifecycle. In mid-2023, I also took on the responsibility for corporate marketing. For 2023, my team supported a business that grew revenue and ARR double digits while also substantially improving profitability through aggressive operating expense management. -
Svp, Marketing And CommunicationsValidere Mar 2021 - Mar 2022Calgary, Alberta, CaAt Validere, we believe that oil and gas commodities have been hiding value for over the last 150 years. By changing how the energy industry thinks about its “product” and the interdependencies that move it, we are creating a new value engine for the energy supply chain across operations, trading, and ESG initiatives with the mission of enabling a more efficient and environmentally sound future. I am responsible for all marketing and communications strategies and execution. Key accomplishments included $2.7MM in new pipeline generated in the first nine months (205% attainment to target) that yielded two new logo deals to date as well as raising the company’s brand profile that resulted in a 69% increase in web traffic Y/Y. I also recruited the entire team in the areas of growth marketing, product marketing, and content marketing. -
Vice President Corporate MarketingForcepoint Nov 2018 - Mar 2021Austin, Tx, UsForcepoint is transforming cybersecurity by focusing on the Human Point, the intersection of users and data, in a zero perimeter world. I was responsible for positioning Forcepoint as the leader in human-centric cybersecurity and driving the awareness and reputation for the company. I was also responsible for cross-marketing strategy, processes, and coordination as well as supporting internal employee engagement via internal communications.My functional scope included corporate communications and influencer relations, internal communications, analyst relations, content marketing, web marketing, global events, executive customer programs, brand management, creative services, and marketing program management.Key results included $50MM in influenced pipeline from a new Cyber Experience Center, an 84% Y/Y increase in web traffic and a 34% Y/Y increase in web leads, and a re-brand of Forcepoint, including a new corporate narrative, brand visual identity, and tone and voice. -
Vice President Product MarketingForcepoint Oct 2017 - Oct 2018Austin, Tx, UsI was responsible for ensuring that Forcepoint prospects and customers understand how they can benefit from the Forcepoint human-centric approach and its associated capabilities through compelling messaging, content, web presence, and engagement with Forcepoint leaders. My team developed Forcepoint's integrated marketing plans that guide marketing's execution. I led the product marketing, content marketing, web marketing, customer marketing, creative services, and sales enablement functions.Key results included multiple tier 1 product launches, simplification of the portfolio messaging around three buying centers and solutions, and the expansion of customer advocacy through a gamified digital community, 3rd customer validation tools such as TechValidate and Gartner Peer Insights, and 100+ refreshed customer success stories.
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Vice President, Worldwide Marketing, Ibm AnalyticsIbm Oct 2016 - Oct 2017Armonk, New York, Ny, UsIBM Analytics is the leading provider of analytics, information management, data management, business intelligence, enterprise content management, and big data software and solutions. My portfolio delivered 70% of the overall revenue for the Analytics business unit and includes the Cloud Data Services offerings. My expanded responsibilities included marketing strategy and integrated marketing plans across awareness, demand generation, and community, global product marketing and content marketing, and WW demand generation campaigns. My team led the effort to establish IBM as a leader in Data Science.Key results included driving triple digit Y/Y growth revenue growth for the new cloud data services SaaS business while maintaining the legacy on-premises software business, the introduction on a new analytics SaaS platform and data warehouse appliance, and the rebuild of an 80-person marketing organization through the replacement of 2/3 of staff and all managers due to IBM’s return-to-office policy. -
Director, Global Portfolio Marketing And Strategy, Analytic Platform And Cloud Data ServicesIbm Oct 2015 - Sep 2016Armonk, New York, Ny, UsMy portfolio delivered 70% of the overall revenue for the Analytics business unit and included the Cloud Data Services offerings. My responsibilities included marketing strategy as well as global product marketing and content marketing. My team led the IBM effort to engage the data science and developer user communities and help address their challenges with data and analytics.
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Senior Director, Global Customer And Content MarketingSolarwinds Jul 2014 - Oct 2015Austin, Texas, UsResponsible for marketing and communications to SolarWinds' 150,000+ customers worldwide. Provide awareness and promotion for Solarwinds' assets that provide IT Pros with free tools, best practices, training, and technical thought leadership content so they be heroes within IT and their larger organizations. Also responsible for content marketing, including the management of the SolarWinds technical evangelist Head Geek organization. -
Senior Director Of MarketingGravitant, An Ibm Company Feb 2013 - Jul 2014Austin, Tx, UsResponsible for day-to-day execution of all marketing functions: AR/PR, product marketing, field marketing, social and online marketing, and demand generation. Also supported strategy development and business development activities with strategic enterprise customers and cloud service providers, managed service providers, and global system integrators. -
Marketing DirectorDell Aug 2010 - Feb 2013Round Rock, Texas, UsLead the global product and technical marketing organization for Dell's private cloud and converged infrastructure solutions and software. Responsibilities include product messaging, sales and marketing asset creation, sales enablement, solution evangelism, AR/PR strategy, and solution GTM/launch planning and execution. -
Senior ManagerDell Feb 2004 - Jul 2010Round Rock, Texas, UsSenior Manager – Services Field Marketing, Large Enterprise Business Unit, North America Currently manage a team of seven field marketers that support Dell’s managed and professional services as well its Cloud-based SaaS offerings. Focus areas include evangelism of Dell’s key solutions with customers, sales training and support, thought leadership for demand generation programs, and the development of product marketing content and tools.Senior Manager – Americas Storage Product Line Management Managed the Americas storage and networking product line management team (8 direct reports) that supported both the SMB and relationship segments within the Americas regions. Responsibilities included product feature, roadmap, and business case feedback, error-free and timely readiness for multiple internal and external (online) product ordering systems, product launch and transition management, annual business planning, and quarterly financial forecast guidance.Senior Manager – US Commercial Segment Product Marketing Established a new marketing organization of eight marketers that provides product marketing support directly to a 2,000 person sales organization for Dell’s $5B US commercial server, storage, and networking businesses. Responsibilities include sales support (technical, roadmap, training, competitive, and pricing), customer executive briefings, new product launch and transition management, customer product feedback, and pre-launch product evaluation programs.
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Director - MarketingExtreme Devices Sep 2001 - Nov 2003Managed all marketing efforts with an emphasis on business strategy and product management. Identified target market and product segments and developed appropriate product specifications and roadmap. Delivered sales and technical presentations to major Japanese and Korean CRT manufacturers. Developed all corporate collateral material, including website, corporate and sales presentations, white papers, and datasheets. Managed back-end engineering programs most closely related to customer needs.
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ConsultantBain And Company Jun 2000 - Aug 2000Boston, Ma, UsProvided strategic analysis for a major IT provider undergoing reorganization. Estimated market value impact of a possible entry into the customer relationship management (CRM) market. Assisted in creating an integration strategy for a potential acquisition that would enable the client to achieve leading market share in its space. -
Product EngineerMotorola Semiconductor Aug 1996 - Jun 1999Austin, Texas, UsConducted cost-reduction engineering activities for mature 68338 microcontroller designed for the StarTac phone. Managed design, manufacturing, test, and qualification activities for dual-core (ARM7/DSP) WhiteCap product for GSM 2/2.5G mobile phones; WhiteCap accounted for 30% of division’s 1999 revenue.
Benjamin Tao Skills
Benjamin Tao Education Details
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Northwestern University - Kellogg School Of ManagementDigital Marketing Strategies -
Northwestern University - Kellogg School Of ManagementEntrepreneurship
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Massachusetts Institute Of TechnologyMaterials Science And Engineering
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Massachusetts Institute Of TechnologyMaterials Science And Engineering
Frequently Asked Questions about Benjamin Tao
What company does Benjamin Tao work for?
Benjamin Tao works for Vizient, Inc
What is Benjamin Tao's role at the current company?
Benjamin Tao's current role is Vice President, Business Unit Marketing.
What is Benjamin Tao's email address?
Benjamin Tao's email address is bt****@****int.com
What is Benjamin Tao's direct phone number?
Benjamin Tao's direct phone number is +151287*****
What schools did Benjamin Tao attend?
Benjamin Tao attended Northwestern University - Kellogg School Of Management, Northwestern University - Kellogg School Of Management, Massachusetts Institute Of Technology, Massachusetts Institute Of Technology.
What skills is Benjamin Tao known for?
Benjamin Tao has skills like Leadership, Product Marketing, Solution Selling, Channel, Strategic Partnerships, Partner Management, Messaging, Thought Leadership, Channel Partners, Software As A Service, Sales Operations, Business Development.
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