Dynamic professional with a track record of exceeding sales targets and optimizing distribution strategies. Experienced in managing sales teams across regional warehouses, driving business growth through strategic planning, and launching successful brand extensions. Skilled in forecasting, incentive development, and proactive brand promotion through events and sponsorships. Maintained 70% distribution of portfolio through F24 of distributor's entire universe.Notable Contributions:Achieved 122,743 units in sales against a goal of 122,507, showcasing strong sales and strategic management abilities.Managed 11 sales teams across the Reyes Distributing network, ensuring efficient operations and maximizing distribution effectiveness.Proficient in forecasting annual goals and developing strategies to enhance sales volume and distributor performance.Successfully launched new brand extensions, expanding market presence and driving revenue growth.Proactively sought out and secured impactful events and sponsorships to boost brand awareness, trial, and sales volume.Maintained 70%+ distribution of Brown-Forman portfolio within Reyes Distributing's off-premise total universe on a rolling 4 month period.

Hands-on role with direct oversight and formal authority for managing 3 distributor branch offices representing a diversegroup of 28 on-& off-premise teams across the Central and Northern California Region. Actively manage and mentor a diverse group of new managers, staff, and distributors throughout the region, including maintaining inventory standards, tracking activity and engaging customers in support of multifaceted special event and promotional campaigns.Notable Contributions:• Hand-selected as trusted resource to ensure integrity of the annual regional operating budget.• Substantially accelerated net-new revenue through strategic client up-selling tactics, and new accountspenetration and distribution across all brands in the portfolio, regional accounts, and general market.• Portfolio growth of 37%+ in 2019 (12K+ to 17K+ cases); 217% in 2020 (17K+ to 54K+ cases); and 24% in2021 (54K+ to 67K+ cases)

Strategically managed brand relationship and inventory for 6 Northern California distribution partners, representing 17K cases annually while prospecting new on- and off-premise accounts. Tactically developed and implemented all training and development standards and curriculum for new employees, averaging 3 new hires and workshops annually.Notable Contributions:• Recognized for instrumental role in planning and forecasting a comprehensive Northern California market sales plan, inclusive of New Product Rollouts, Incentives, and Post-Offs, representing 8500 cases in net-new CE’s-101.7% annual increase in sales.

Directly recruited to steer operational excellence while concurrently ensuring accountability and oversight for Chimay inventory levels for all Northwest distributors. Spearheaded prospecting and new on- and off-premise points of distribution, executing promotions, events, and samplings to build brand awareness and gain distribution.Notable Contribution:• Ensured integrity of a $25K operational budget and drove all sales goals and personal territorial budgets.

Transitioned into the Alcohol Industry to oversee new customer engagement throughout all sectors of business, On- and Off-Premise, and Chains, while simultaneously developing new accounts through cold-calling on prospective new customers and leveraging the distributor generated target list.Notable Contributions: • Successfully achieved pre-determined monthly and yearly sales objectives by collaborating with Sonoma Cider distribution partners.• Utilized in-depth professional experience to coach new and existing employees on best practices as well as working how to collaborate with inside sales reps. • Key contact responsible for investigating customer complaints to ensure resolution of product delivery and pricing accuracy, while maintaining alignment with organizations and enterprise-wide requirements and expectations.

Spearheaded market initiatives, concisely measured results and tracked and analyzed monthly goals to monitor target deviations. Drove sales standards and processes leveraging ever-changing market trends and competitive assessments, further enhancing sales revenues through innovative brand messaging.

Accelerated increased referrals, fostered strong and lasting client relationships, and led fair negotiations. Safeguarded customer service with team accountability and rapidly resolved complaints before escalation, while limiting downtime in and applying client feedback with corrective action processes.

Developed and executed comprehensive go-to-marketing plan and program strategies, ensuring profit growth and scalability of TruGreen services, representing in $1.65M net new revenue and $2.2M in contract renewal revenue in less than 3-years. Established and implemented new-hire training for telemarketing and door-to-door, and in-person sales, while managing customer calls and directing resolution for complaints.