- Direct the Insights function, providing actionable analysis for dozens of digital campaigns for major political, corporate, and non-profit clients nationwide.- Liaise between the Accounts and Data Science teams to develop novel analysis techniques tailored to individual client needs, using methods such as random sampling, machine learning, logistic regression, and principal component analysis.- Manage, mentor, and train a team of strategists, analysts, and data scientists to generate audience targeting on social media and web channels, interpret statistical models, conduct client-facing reporting, and contribute to business development.

- Brought leading digital marketing, data analysis, and tech strategy to the national and international brands and organizations served by DKC Public Relations.- Provided audience segmentation and targeting, data analysis, and strategic guidance for clients in non-profit, tech, health, pop culture, and other industries.- Combined cutting-edge data science, technology, and proprietary tools to help engage and communicate with reporters, influencers, advocates, consumers, business and industry leaders and donors to grow brands and build businesses, non-profits, and campaigns.- Project management for digital campaign and data initiatives- Management of strategists and data scientists as part of work on cross-disciplinary client teams- Account management services for large and complex implementations- Content creation and communication strategy
- Digital engagement and strategy- New market identification and entrance strategy

I conducted a range of strategic, analytic, and communications services for brands, non-profits, and campaigns, including: -Online campaign strategy for electoral, lobbying, and awareness campaigns.-Digital audience, conversation, and landscape analysis.- Reporting and analysis of key digital performance metrics. -Messaging strategy and guidance, including talking points, audience targeting, and guidance on message discipline. -Social media content strategy.

- Successfully turned around a struggling campaign turf in rural Ohio, increasing week-over-week volunteer impact by over 2,000%.- Managed two staff members, recruited more than 70 volunteers, and assembled and trained leadership teams to run staging locations in Marion and Morrow Counties. Oversaw over 11,000 in-person and telephone voter contact attempts.• Coordinated with campaign advance team, local electeds, and the Secret Service to hold events featuring high-profile campaign surrogates such as Gov. Ted Strickland and U.S. Secretary of Labor Tom Perez.

- Designed and executed strategies for national and international movement campaigns on widely varied topics, including veteran issues, Syrian refugees, and animal welfare. Liaised with high-profile decision-makers, from senior corporate personnel to Members of Congress.- Wrote press releases and other media communications. Served as spokesperson to national media outlets and at press events.- Served as data lead for the Change.org US Campaigns Team. Designed experiments and analysis of large data sets in collaboration with the Analytics Team to shape team-wide campaign strategy.

- Managed digital communications strategy and implementation, including messaging, and audience targeting and expansion across Facebook, Twitter, LinkedIn, bteam.org, and other channels.- Ghost-wrote persuasive content, from tweets to op-eds, for an array of high-profile global business leaders.- Coordinated with 192 organizations around the world for a global “Plan B for Business” event, resulting in hundreds of independent actions, a live online audience of thousands, and tens of millions of impressions on social media.

- Planned and conducted trainings which ranged in size from 12 – 400 attendees, and from two hours to two days in length, on organizing, persuasion, get-out-the-vote, office management, recruitment, and other critical topics.- Conducted on-site evaluations and training at field offices in seven diverse regions across the state, working with Regional Field Directors to customize and deliver guidance specific to the needs of staff in each.- Wrote and produced training curriculum on a diverse range of campaign topics using a variety of media, including handouts, presentations, webinars, podcasts, and in-person simulations.

- Designed and implemented messaging strategy for national “Operation Free” clean energy campaign, reaching out to state and federal elected officials, national media outlets, and hundreds of thousands of voters across the country.- Wrote talking points, fact sheets, op-eds, and press releases, national-award-winning print, radio, TV, and web ads and served as media spokesman.- Drafted clean energy resolutions passed by the state governments of Maine, Illinois, and California.- Helped allied organizations maximize their effectiveness by providing energy security message guidance and strategy.