- Leads paid media analytics strategy for Blackbird’s clients with a focus on growth analytics, and full-funnel optimization from online to offline events- Builds cross-channel internal and external dashboards for identifying opportunities for paid media growth and/or higher efficiency using multiple ETL tools and API connectors: Grow.co, Supermetrics, Fivetran- Oversees channel incrementality testing across accounts in order to gauge the true value of various paid media initiatives, from brand awareness to acquisition- Codifies optimization logic for identifying campaigns to dial up or down based on budget pacing, and online/offline KPIs- Trains team of account managers: Advanced reporting through ad platform APIs, and data science applied to paid media- Supports Sales process with paid media audits, and data visualizations

- Started team from scratch and built a team of four product analysts with a focus on Paid Search and Display performance- Designed experiments, evaluation methods, and best practices for all head-to-head tests between Adobe’s proprietary bidding algorithms, and competition (Google, Marin, Kenshoo, QuanticMind, etc..)- Supported key accounts regarding Adobe Ad Cloud implementation for optimal paid media performance, as well as advanced analytics (forecasting, elasticity analysis, etc..)- Codified optimization logic for Display Advertising using SQL/PowerBI, allowing operations to easily consult a dashboard with data-driven insights

- Shared time between supporting Adobe’s search & display advertising initiatives, as well as operationalizing product usage insights- Oversaw A/B test performance across key accounts and proof-of-concept accounts- Built internal dashboards using PowerBI/SQL/R for monitoring Adobe’s bidding algorithm performance, and propose- Supported key accounts regarding Adobe Ad Cloud implementation for optimal paid media performance, as well as advanced analytics (forecasting, elasticity analysis, etc..)

- Provided actionable insights for paid search, social, and display advertising, such as location-based and time-of-day bid recommendations using SQL and R- Specialized in forecasting ad spend and revenue performance based on historical data, seasonal trends and market conditions- Fixer & growth hacker

Contributed to the "Marketing & Analytics" column

Contributed to multiple columns: "Search & Conversion", "Search & Retail", and "Search & Analytics"

- Hired, trained, and managed a team of 15 account managers and analysts- Oversaw operations with a focus on performance, training, and knowledge management- Paid search and social media data miner for key accounts- Automated bidding expert

- Implemented automated bidding tactics across all US accounts- Trained a team of 15 account managers and analysts- Paid search and social media data miner for key accounts

- Headed the analytics team – a global elite group of 10 paid search analysts in France, US, UK, Germany, Spain- Paid search data miner for key accounts

- Paid search data miner for key accounts- Designed multiple business decision tools using Visual Basic/Excelfor internal and external users with a focus on performance and productivity, such as A/B testing tools, keyword generators, bid recommendations.

- Paid search account manager responsible for top brand advertisers in Europe, such as Apple, Orange, Conforama, Direct Assurance

- Revenue forecast- Competitive analysis- Paid search reporting & optimization- Global distribution system (GDS) cost analysis

- Designed ad inserts for Le Chti, Lille’s leading city guide. Le Chti is a non-profit organization which publishes a free city guide every year (250,000 issues)