Director
Currentavvy music industry professionals Stu McCullough (Amplifire), Lucy Collier and Ben Collier (both of Treats Collective) are super-excited to be announcing their new venture Alphabetics. The new company will incorporate the key areas of their existing endeavours: management company Amplifire and events services company Treats Collective.Alphabetics’ management line up boasts the who’s who of Australian Indie; Last Dinosaurs & The Jungle Giants. Previous management clients include the multi-platinum singer-songwriter Pete Murray and multi-ARIA award winning roots band The Audreys.Alphabetics will take on bookings for iconic live music venue The Arena. This much-loved venue has played host to a slew of incredible international and Australian artists over a 20 year period, including Arctic Monkeys, The Black Keys, Death Cab For Cutie, The Mars Volta, Primal Scream, Pavement, Midnight Oil, Regurgitator and countless more. The new entity will also be looking after live music bookings for existing Treats Collectiveclub nights at the following venues: Coniston Lane, Oh Hello and Friends @ Alhambra Lounge. Stay tuned for more announcements on this front in the new year.On the events front Alphabetics will continue to develop Treats Collective’s incredible client list. In the past this has included a wide range of premier agencies and operators including Triple J, Red Bull Australia, Smirnoff, Adidas, VICE, Valley Fiesta 2012, Spotify and many more.Alphabetics will also offer an exciting new Design, Media and Marketing service. Promoters, artist managers, agents and artists who wish to engage design, social media and traditional marketing services directed at youth demographics will be able to do so under the one roof. Recent projects include The Jungle Giants ‘Learn To Exist’ CD/Vinyl/Digital art & collateral, poster art for the Track & Field event and event launch artwork for Spotify.
