Ben Watson Email & Phone Number

Sundridge, On, Ca

Sundridge, On, Ca

Various

Short term or on-call engagement at the intersection of eCommerce, marketing stack, growth hacking and social media strategy using data-driven, agile methodology. Test, test, test and do what works.

Canada

I make magic IRL. I operate a few separate businesses in niche/specialized communities that are eCommerce-based as well as provide services and ongoing strategy and development for several small to medium businesses in the arts and crafts, food services and luxury retail sectors. My team and I own product design, GTM, sales/marketing tech stack, and the design portion of UX/CX, and are engaged in specialized projects in AR/VR/xR, 3D printing/progressive mfg, and influencer engagement.. In the past few years, I have also worked on customer and user experience in the arts and entertainment, software, pharma and select media brands.

Vancouver, Canada Area

Acquisition and product strategy for advertising and marketing technology.Marketing systems, thought leadership and content marketing.Emerging technology analysis and guidance.

Montreal, New York, San Francisco, Vancouver

Product/market fit for direct marketing automation and marketing data visualization/data warehousing product suite.Lighthouse and alpha deployments at Nokia, Aldo, L'Oreal, and others.Agency/SI Partner program.Customer experience and digital strategy thought leadership.

Vancouver, Canada Area

GTM for HootSuite Enterprise Social Media platform and tools.GTM for HootSuite Pro and Free products.Lead Generation and Pipeline for Enterprise Sales.Data analysis and reporting across all HootSuite channels and campaigns.Team development, recruiting and roles to goals for HootSuite marketing organization and internal agency/content development teams.Industry thought leadership, advocacy, analyst relations and PR across all social/digital marketing topics.Rollout and development of agile marketing process and frameworks.

WW Advocate for role of UX and CX in Enterprise Software and Design Thinking for all Adobe markets and verticals.Creation through Execution for cross functional Customer Experience working group for total Adobe Customer Journey from Adobe.com to Product EOL.Content and thought leadership relative to Adobe markets and products specific to those markets.Acquisition and integration strategy for relevant and targeted platforms, technologies and products.Executive content and strategy advisory relative to CX and UX across all products.Product Marketing and Strategy team representation for UK and Nordic lighthouse/strategic customer pilots and broad platform adoption initiatives.Content marketing and lead generation specific to Adobe Enterprise Sales and products licensed as enterprise across large customer bases.

Design, content creation, product strategy.

GTM strategy for interactive (clickable) video as retail and/or content marketing platform.Lead generation, content marketing, social media and thought leadership strategy and execution.Adobe and other technology firms partner strategyLighthouse and strategic customer deployments at Disney, Hollywood Records, Kraft, and other leading brands.

New product / ad formats for Yahoo|, Yahoo Publisher Network and other strategic partnerships at Yahoo!Integration and acquisition strategy for ad networks, ad tools, delivery and data platforms including RightMedia, BlueLithium, AdInterax, Maven Networks and others. Direct strategic ownership of creative tools for display, video and interactive ad formats across all Yahoo! properties and networks.GTM and strategic opportunities for display and video ad workflow optimization.Large agency ecosystem and partner strategy.Strategic deployments and partnerships with P&G, GM, Publicis, Omnicom and other strategic partners/customers.

Development and management of WW evangelism teams and resources across creative, tools, development platforms and more.Product strategy, content and community development strategy for tools and platforms across all international products and markets.Analyst relations for developer tools and platforms.PR for developer tools and platforms.Product launches for Flex, LiveCycle Designer, BPM and others.Acquisition/integration strategy for Macromedia tools and platforms.International public speaking, content marketing and other including keynotes and presentations at Business 2.0, Gartner / Forrester conferences, and content tracks/presentations for Adobe Max.

Product management for Visual Studio.NET, including market requirements, community developmentProduct management for web services (Passport, XML strategy, etc)Worldwide content marketing (e.g. MSDN content strategy and architecture) and thought leadership content and presentations including presenting with Bill Gates for .NET launch and .NET integration to Microsoft Office.PR and analyst relations for Microsoft .NET, XML/web services, web services standards, and related initiatives.

Online presence, architecture to launch, for Toronto Life, FASHION, Canadian Geographic, WeddingBells, and other publications.Worldwide travel and listings content management for print and digital, team and platform development for WHERE Magazine.Technical readiness for acquisition.

Digital marketing, sales development, sales incentive and product education campaign strategy and execution for Key Media, Bell, Sprint, NorTel, Bell Northern and other enterprise technology and media brands.

Account strategy and delivery for digital services for BDC, BMO, Sprint, Purina and other global brands.