Benjamin Weinberg Email & Phone Number

Apopka, Fl, Us

Apopka, Fl, Us

Maitland, Florida, Us

Boca Raton, Florida, Us

Managed a multi-talented team in a multi-channel strategy.Key Accomplishments:● Directed a team of 5 marketers covering a variety of channels including brand, events, content, partnership, product, PR, social media, email, and advertising, to successfully launch a comprehensive rebranding and marketing strategy● Managed a $1M budget in the search and relationship with advertising agency to develop successful go-to-market messaging and creative ● Orchestrated the marketing and administrative logistics behind a successful exhibition at a major annual industry event, resulting in a 300% increase in lead generation over the previous year

Boca Raton, Florida, Us

Built and led a digital marketing strategy for a start-up brand.Key Accomplishments:● Elevated a mostly unknown brand in the industry through creation of a digital marketing strategy where one did not exist● Generated over brand 3M impressions through strategic paid advertising efforts and a $100,000 budget● Spearheaded the production of video and print assets through the hiring of contract graphic designer, copywriter, and direction of a video production team

Built and implement digital marketing programs for small businesses.Key Accomplishments:● Lifted monthly organic search traffic to collection of websites by 200% for mental health organization via search engine optimized content based on thorough topic and keyword research● Boosted website engagement and interest in a goat milk brand by 90% via website planning and conversion rate optimization tactics● Built strong network of local and national business relationships through chamber of commerce memberships and other professional networking groups

Orlando, Fl, Us

Established online presence for multiple service lines in a growing health system.Key Accomplishments:● Stimulated an online presence highlighting many acquisitions and partnerships for a growing hospital and physician system through campaigns and website optimization, resulting in increased website traffic and increased CTR in paid search● Standardized a local SEO strategy leading to a 14% increase in awareness of new physicians and facilities in ten new local markets● Collaborated on pieces of content with marketing managers that boosted web traffic and scheduled appointments with primary care physicians● Directed team of developers in the creation of over 30 website enhancements that boosted both the user experience and web accessibility compliance by 37 points

Orlando, Fl, Us

Created video and graphic content, and facilitated the use of various channels for internal communications within Orlando Health.Key Accomplishments:● Pioneered and managed the development and communication of a new employee recognition program, increasing team member engagement survey scores by 32%● Established a corporate video production strategy starting with the production of employee-facing weekly news programming● Grew the portion of the corporate website targeting employees and team members, driving the largest segment of traffic● Created four new internal communication channels resulting in boosted employee engagement scores and increased use of unused HR benefits

Valparaiso, Indiana, Us

Edited video, audio and social media content, and managed these channels.Key Accomplishments:● Amplified interest among target market by 43% through three new marketing channels● Boosted social media following via a campaign to promote new product line at a major annual industry event● Built YouTube channels and library of 37 product and service videos● Led sessions in social media and the use of video at a semi-annual marketing course for distributors

Masters, Digital Media

B.A., Mass Communications