Benjamin Westdorp Email & Phone Number

Breukelen, Utrecht, Netherlands

Mogelijk Vastgoedfinancieringen brengt behoefte van investeerder en ondernemer bij elkaar. Hypotheken voor ondernemers, vastgoed beleggers en investeerders. Snel, Persoonlijk en Vertrouwd.

Amsterdam, North Holland, Netherlands

Part of the leadership team that was responsible for transforming a traditional bank (Amsterdam Trade Bank N.V.) into a new digital bank (FIBR) focussed on helping West-European SMEs succeed. As Head of Commercial, I was responsible, together with my team, for building the SME Direct Lending business. Within 12 months we went from a few pages in a strategy deck to a complete business line:- Product development (CRE own use and Tailor made SME loans)- Developing and implementing Go-to-Market Strategy- Designing and implementing Salesforce- Profitable within 6 months (great feedback from both the market and customers)- Successfully sold the loan book

'S-Hertogenbosch

Voldaan is a FinTech scale-up that, since its start in 2014, has quickly grown into one of the market leaders in the Dutch factoring landscape. Voldaan buys B2B invoices from SME’s and makes sure they get settled the same day. Customers determine how often and how many invoices they want to sell. Voldaan uses a transparent pricing model, pay-per-use at a fixed price, that is the same for each customer, and no other collateral is needed than the invoice itself. As Commercial Director I am responsible for the development, implementation, and execution of the sales strategy to achieve the commercial KPIs. Also, I have P&L responsibility for the commercial department. In addition to coaching our sales team, I am accountable for online sales, and the partner program. Together with the two co-founders, I am part of the executive team that is responsible for the company’s strategy and daily management. Since I became Commercial Director I introduced several changes. At first, I introduced a KPI set and restructured the department to get better focus and work more efficiently. By mapping the sales funnel, an action list for optimization has been drawn up, which is completed step by step. Under my supervision, major steps have been taken in the further implementation of the CRM system, and currently, we are at the first phase of introducing Marketing Automation. And finally, we designed and implemented a new omnichannel onboarding process, which has led to a seamless digital customer journey. All of this has led to triple-digit growth while reducing costs by double digits.

'S-Hertogenbosch, North Brabant, Netherlands

As Manager Strategic Programs I was responsible for the various programs that support the execution of the strategy of BarnStone, the parent company of Voldaan. The activities varied from functioning as a sounding board to the management team in strategic decision making, like for instance in developing the international expansion plans, to establishing and optimizing partnerships with key players in financial services. Two examples of programs: ✓ First, the development and execution of a Partner Program. This program offers standardized guidelines for the phased establishment, building, and maintenance of commercial partnerships. Partners are established parties in the financial sector like Credion, Exact, Knab, and SNS. Next to direct and online sales, the Partner Program has become the third distribution channel for the Dutch Factoring product. Depending on the type of partner, one of the four collaboration models is put in place, varying from the Referral Partner model to Resellers of a white label. ✓ Second, the market introduction of the Invoice Index. BarnStone has developed a register based on blockchain technology, which provides insight into which collateral has been established on receivables at what time. The introduction of the register includes the coordination and implementation of various action points. From planning and conduction interviews with relevant stakeholders like financial services companies, governmental institutions, consultancy firms, and universities, to setting up the governance structure and pricing model. To conclude, I made business analysis for the management team and shareholders, and I was responsible for the coaching of our marketeer and interns.

Nederland

When I joined Voldaan it was in the middle of the startup phase. I was asked to contribute to the further growth and professionalization of the organization, and to have an advisory role to the management. My first assignment was to set up a partner program, which made it possible to sell the Voldaan product on a larger scale, without immediately hiring more employees.Accomplishment: ✓ The development and execution of a Partner Program. This program offers standardized guidelines for the phased establishment, building, and maintenance of commercial partnerships. Partners are established parties in the financial sector like Credion, Exact, Knab, and SNS (de Volksbank N.V.). Next to direct and online sales, the Partner Program has become the third distribution channel for the Voldaan product. Depending on the type of partner, one of the four collaboration models is put in place, varying from the referral partner model to reselling a fully white labeld product.

Rotterdam, South Holland, Netherlands

ING is a global bank with a strong European base. The 54,000 employees serve around 38.4 million customers, corporate clients and financial institutions in over 40 countries. ING’s purpose is to empower people to stay a step ahead in life and in business. Products include savings, payments, investments, loans and mortgages in most of the retail markets. For Wholesale Banking clients ING provides specialised lending, tailored corporate finance, debt and equity market solutions, payments & cash management and trade and treasury services. Customer experience is what differentiates ING, and ING is continuously innovating to improve it. ING also partners with others to bring disruptive ideas to market faster.As a Relationship Manager, I was responsible for helping SME entrepreneurs running their business by providing proactive personal advice. Areas of expertise were credit products, cashflow management, payment flows, saving, international business, and business transfers. In addition to managing my own portfolio of clients, I was also responsible for acquiring new clients. ING SME offers a distinctive SME service in the market and is accessible to all SME entrepreneurs in the Netherlands. By being visible locally, I worked every day to make my clients ambassadors for ING.

Breda, North Brabant, Netherlands

Canon is global leader in Digital Imaging and home and work solutions. As a sales channel Canon Business Centre Breda is responsible for the distribution of the business portfolio in the southwest of the Netherlands. The vision is to help local entrepreneurs with the continuous improvement of document-, and information flows in order to optimize core processes and increase the business. As an Account manager I was responsible for achieving the regional sales objectives with a main focus on new business, and to extend existing relationships. I achieved this by proactively offering a tailormade proposition based on expertise, services, and products. Through the years I have been active in several roles. I started as a Trainee Account Manager, then Junior Account Manager, and eventually got promoted to Account Manager. Because of this I have worked in different areas with different types of customer. This varied from sole traders in the first year to SME+ account in my last position. Sales processes became more complex, mandate and objectives higher, and I also got more responsibility. A positive and very educational period in which I learned a lot about sales and myself.

Werkendam, North Brabant, Netherlands

A cooperative bank that operates worldwide. In the Netherlands, Rabobank offers private and business customers a wide range of financial products.Contributed to the “Wet identificatie bij dienstverlening (WID)” project as an Administrative Assistant.

Utrecht, Netherlands

Fresenius Kabi is a global healthcare company that specializes in lifesaving medicines and technologies for infusion, transfusion, and clinical nutrition. Graduation internship for six months. Researched the market for infusion systems, and developed the go-to-market strategy for a new infusion system.

Breda, North Brabant, Netherlands

Kemppi is a worldwide provider of welding solutions. Internship for six months. Market research on the potential in the oil refining and (petro)chemical market, which resulted in a market analysis report.

Mscba, Master In Management

Profile ✓ Strategic Management ✓ New Business - Innovation and Entrepreneurship ✓ Financial Management Major in Strategic Management..

Bsc, Commercial Economics

The Commercial Economics course teaches you everything about marketing and sales. You learn to listen to the customer in order.

Senior General Secondary Education