Benjamin Wu Email & Phone Number

Taiwan

• Lead Medium & Personal Power Business Divisions and motivated worldwide teams to facilitate growth for exceeding $430 million revenue (Medium Business: $123.7M / Personal Power Business : $306.8M)• Deploy Medium & Personal Power LOB strategy, roadmap, business driven, operation, & growth plan• Drive Personal Power Evolution & Business Transformation by creating strong strategy, portfolio, brand identity for future usage, working space, and application. • Drive the Evolution of ODM Management in building up new Offer Design & Value Creation Model • Build short and long-term Growth Plan in Personal Power and Medium Business Segments through Offer Evolution, Transitional Engagement, and Core Development. • Convert innovation into middle- and long-term business stream. Manage travel and expense reports for department team members

Global

• The architect of new Business Division in creating +380 skus / 40 programs / 6 categories • Achieve 24% business growth in 2017; 26% growth in 2018; and 25% growth in 2019 • Deployed strongest roadmap and strategy for short- and long-term growth in worldwide market. • Delivered the best Revenue and Margin performance thought new portfolio created.

Global

• Build a strong ODM strategy to drive success through multiple ODM's in bringing the best range of products• Lead the team to drive HBN ODM management to next level in Operational Excellence including margin improvement plan, transition plan, production migration plan for profitable growth• Build up the robust ODM management & collaboration model in Project Management Design, Quality, Industrialization, &Supply Chain.

• Build 5-year growth plan, roadmap, and effective Go to Market strategy with Commercial Teams• In 2017, achieve 12% growth of overall HBN business and 20% Medium growth in CN, HK, TW • In 2018, achieve 8.3% growth of overall HBN business and 37% Medium growth in CN, HK, TW

Global

• Deployed the vision and strategy of Personal Power dominate 36~42% worldwide market share• Facilitated the business growth of exceeding $360 million revenue. Drive 4.5 % growth in HBN Personal Power business under challenging market circumstance (worldwide market declined by 4.2%). • Lead the team to develop strong Personal Power portfolio in 20 projects and 116 skus by utilizing internal and external resources• Develop LOB Evaluation Model to drive Commercial strategy and GTM alignment for solid business execution in EU, MEA, East Asia, APJ, NAM, and SAM

Global

• Manage all Personal Power global product lines and protect the core business to dominate 38% ~45% worldwide market share. • Lead the PP Portfolio Expansion for growth including New Standby UPS, L.I UPS, Surge, MPP, Mobile accessary, Networking, and Connected product lines. • Lead the Personal Power growth strategy, roadmap, 4P, and innovation plan• Lead team to develop Power Innovation solution BGE50ML for mobile and generator applications (DC+AC) and win Edison Awards “ Best New Product Winner ” !

• Develop the portfolio and drive the revenue plan for the product lines. • Build up first Medium portfolio & strategy for incremental Personal Power revenue.• Lead team to develop WW first Li-ion UPS with Network Management• Motivate team to develop innovative SE Connected solution through Networking UPS, Surge, and Cloud management.

• Appointed as the Director of the Board of Infinite Green Limited due to the specialty in solar industry and supply chain. (Infinite Green Limited is the pioneer of solar power plant company in East Asia)• Executed the global cooperation projects including solar power plants, government bidding projects, join ventures, and new factory set up. Projects mainly located in Malaysia, Canada, Indonesia, USA, Guam, and China. • Collaborated with the solar RD team to develop the highest efficiency solar solution via an innovative system integration methodology.• Crisis management: dealt with the inter-company negotiations, legal issue, and emergency issue; reviewing the stock; and review the company financial status for relevant actions.

• Lead Product Management & Marketing Depts in managing Solar and UPS business. Set “business growth” as the key priority in all programs. Built up the Company Core Strengths in [Product Strategy], [Project Management], and [Marketing Planning & Strategy] • Involved in the coordination, evaluation, negotiation and financial assessments of numerous international collaborative efforts to ensure the interest of the corporate and avert the risk. • Appointed as the chief of the company performance evaluation task force: designed an effective performance assessment system including bonus distribution, goal setting and incentive framework.

* Led Product Management team in managing Solar and UPS business. Set “business driven” as the first priority of Product Management. * Built up the complete functionality of [Product planning], [Project management], and [Marketing communication] into company process. * Initialed the yearly product roadmap and marketing strategy; kicked off the Product Life Cycle Management including the new product launch, end of life (EOL) plan, and old stock clearance.

• Led ASUS Digital Home PM team in managing LOB for ASUS Digital Home Mini PC product line and Innovative Eee Top AIO product line . (The sales amount is 85% of whole Dept revenue.) • Evaluated as the top 5 % Best Management of the whole Business Group. Responsible for the first ASUS All in One (AIO) PC product line –Eee Top. - In this price segmentation, Eee Top is the first comprehensive suite of touch-optimized applications spanning productivity, entertainment, and communications, enabling users to do virtually anything easily. - Eee Top is the key product for the company profit and the spokesmen, ASUS President and CEO, highly promote it in each marketing event. Its sales amount reaches 2.5 billion NTD within 2 years.• Evaluated as the top 5 % Best Management of the whole Business Group. Evaluated as the top 5 % Best Management of the whole Business Group.

• Led the team across ME/SW/HW/TH/EMI/ID/safety/POWER functions to overcome the design obstacles and create the innovative smallest Core 2 Duo DT Digital Home System in the world. The docking concept becomes the future successful key of new ASUS Transformer Pad. • Lead ASUS Digital Home and Eee Family portfolio in : - ASUS Digital Home Mini PC product line including high, middle, and mainstream segment of 12 projects.- ASUS 16”Eee Top product line including high, middle, and mainstream segments of 5 projects.• Evaluated as top 10% BEST Product Manager of the whole business group in yearly evaluation.• Decided the key marketing theme, marketing strategy, and marketing material via the core concept and position of product with the ID and Marketing team.

* Analyzed and evaluated the market trend、product position、target audience、competitor strategy、key component trend、Value/Cost ratio、usage scenario、and price span to plan the roadmap and functions for the product line. Also, converted the creative concepts into the real product features such as touch and dock functions. * Set the pricing strategy according to the competitor analysis, channel structure, profit, cost, marketing position, and the variance between price and volume.* Initiated the new product launch plan including the existing product transition plan, EOL( End of Life) plan, competitor against, and marketing 4P + 1S strategy.* Led the project team to make the benchmark analysis and research to establish the design foundation. Also, guided the team the design direction and set the tasks should be fulfilled in each project milestone.

• Responsible for the system structure, thermal, and mechanism design for 6 Projector projects including 4 BenQ own brand、1 OEM、and 1 ODM projects and delivered all on time to market. • Successfully and solely establish the temporary rework station for HP Mexico branch and Toshiba Hon-Kong branch; hold the technical training seminar• Completely Experienced the product development process including proposal、planning、sample run、engineering run、trial run、and mass production stage from these projects.• Planed and designed the inner structure and outlook parts of the products including raw material、surface treatment、cost evaluation、thermal solution、safety design、and assembly consideration.• Led the competitor benchmark analysis including cost structure, material, associate vendor, and assembly.

• Task fulfillment in stock management // machinery maintenance // shipping and transportation arrangement // production schedule arrangement from 5 interns in Formosa Group by total 18 months.

Master'S Degree, Business Administration And Management, General

Bachelor'S Degree, Engineering