- Directed a $15M Series C fundraising round to facilitate market expansion into India, Singapore, and Indonesia, overseeing investor due diligence- Established a shared service center in Indonesia to enhance accounting accuracy and transparency for overseas entities- Oversaw the application of government-supported projects and played a pivotal role in the selection of Soonicorn by the Ministry of SMEs and Startups- Developed a new Key Performance Indicator Index to improve the evaluation of company operations and alignment with global peers’ performance

- Led a strategic acquisition of female brand fashion platform, devising deal structure and directing communication with shareholders- Spearheaded a $25M Series D round fundraising for the company’s overseas expansion, actively interacting with domestic and global VCs

- Startup investments in SEA and Korea

- Startup Investments in Asia Pacific

- Evaluated Mergers and Acquisitions and Strategic Investments opportunities- Directed due diligence on acquisition targets, strategic partnerships, and joint ventures, leading a cross-functional team in business, legal, finance, development and human resource

- Initiated various strategic partnership opportunities in the Middle East market, focusing on users acquisition and retention- Led co-marketing initiatives with global companies in a wide range from telecommunication operators to app developers to improve the awareness and to widen user base- Devised new product & service strategies and developed business plans to diversify monetization vehicles in East Asia- Managed a cross-functional team in launching a content portal service in Taiwan market

- Assessed in-store marketing competitiveness in over 50 retailers, collaborating with regional sales offices to identify weakness and provided recommendation; supported establishment of Samsung Experience Shop program at over 1,000 Best Buy stores- Formulated new sales forecasting model based on integration of retail index and consumer data to optimize marketing expenditure by product segments; led to $3M budget reallocation to Galaxy Tab 7

- Devised growth strategy and identified emerging technological trend, benchmarking best practices for tech start-up incubator; influenced $1M investment decision in 3D printing sector

- Led an interior company to provide optimized work spaces for startups, making interior design more accessible and transparent; achieved $1.7M revenue by serving +11 startups- Managed product life-cycle of hardwood furniture from product planning to after-sales services withcross functional team of +10 members; resulted in over 90% customer retention rate

- Conducted data-driven market analysis and built financial models to forecast market trends for companies in steel & energy industries, identifying investment opportunities for various investors’ specific needs; expanded client base by 5% - Created new marketing program for start-up companies and coordinated first road show with sales team and IR managers of secondary battery company; contributed to 60% investments gains in six months

- Devised Australian Auto market entry strategy for major global auto player, performing customer segmentation and defining loyalty enhancement strategy; doubled Australian market share- Proposed culture marketing program including Restaurant Week, analyzing purchasing behavior of 10M credit card users; converted 5% of inactive users to loyal customers in young professional segment- Evaluated feasibility strategy for leading tech conglomerate expansion;forecasted market position of business units after expanding, leading to recommendation for new business models- Developed turnaround strategy for ecommerce client, redesigning new sales methods and CRM