Ben Zeidler Email & Phone Number

Brooklyn, New York, Us

We create uncensored, emotional research studies that usher the hidden thoughts and feelings of everyday people into the rooms where decisions get made, so that organizations can serve everyday people better. We’ve studied everything from Americans’ secret financial lives to people’s emotional Spotify playlists. Our work has influenced Super Bowl commercials, offered a new vision for journalism, and helped inspire a dope Megan Thee Stallion song. Our clients are the world’s most forward-thinking brands.

Stamford, Ct, Us

(Gartner acquired L2 in February 2017.)At L2, Ben led the CPG research team, covering beverages & beer, food & restaurants, home care, personal care, baby, pet, and OTC, across the US, EU, and China.In addition to the publication of 15 yearly reports, Ben was responsible for much of the outbound marketing related to the research, including speaking at client briefings, recording teaser videos to aid in business development efforts, and formulating supplementary content (often blog posts) to help connect our data to news in the CPG space.

Dublin 2, Ie

(Tenthwave Digital was acquired by Wire Stone in June of 2016: http://finance.yahoo.com/news/wire-stone-acquires-tenthwave-digital-130000668.html - which was then acquired by Accenture.)Ben led the customer intelligence function at Tenthwave, a practice area that he created at the award-winning agency.

New York, Ny, Us

In 2013, Ben expanded his responsibilities at Tenthwave beyond research to also include the agency's web & social analytics practice. Using tools like Google Analytics, Omniture, Crimson Hexagon, etc.

New York, Ny, Us

I started the research department at Tenthwave, which utilized tools like external data, social listening platforms, and consumer surveys to unearth valuable insights regarding brand and consumer.We used those insights to develop digital strategies for CPG, tech, and retail brands, utilizing a variety of touchpoints (including social, mobile, and web) in order to help them reach their larger promotional and revenue-based goals.

Cambridge, Ma, Us

At Forrester, Ben started his career by serving eCommerce strategy professionals, primarily in the worlds of retail and travel. While there, he contributed to numerous pieces of the company's most widely read research, as well as leading his own studies.

B.A., Government

Education record