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Ben is the co-founder of Nonfiction Research, which creates uncensored, emotional research studies that usher the hidden thoughts and feelings of everyday people into the rooms where decisions get made, so that organizations can serve everyday people better. We’ve studied everything from Americans’ secret financial lives to people’s emotional Spotify playlists. Our work has influenced Super Bowl commercials, offered a new vision for journalism, and helped inspire a dope Megan Thee Stallion song. Our clients are the world’s most forward-thinking brands. --Former Gartner, Forrester; has had companies acquired twice and led groups through due diligence process.Counsel to Fortune 100 companies regarding people & culture initiatives, typically centered around employee engagement and feedback mechanisms.Advisory board member at some of the world's greatest organizations, including Harvard Business Review, Forrester Research, Mintel, and Georgetown University.Regular writer, speaker, panelist. Credits include keynote speeches both domestic & abroad, and bylines/quotes in publications including multiple universities, Ad Age, eMarketer, Internet Retailer, Quirk's Research, Research Live, ESPN, and more.Graduated from Georgetown University in 2009 with a B.A. in Government and a concentration in counter-terrorism.
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Co-FounderNonfiction Research Apr 2018 - PresentBrooklyn, New York, UsWe create uncensored, emotional research studies that usher the hidden thoughts and feelings of everyday people into the rooms where decisions get made, so that organizations can serve everyday people better. We’ve studied everything from Americans’ secret financial lives to people’s emotional Spotify playlists. Our work has influenced Super Bowl commercials, offered a new vision for journalism, and helped inspire a dope Megan Thee Stallion song. Our clients are the world’s most forward-thinking brands. -
Head Of Cpg ResearchGartner Oct 2016 - Apr 2018Stamford, Ct, Us(Gartner acquired L2 in February 2017.)At L2, Ben led the CPG research team, covering beverages & beer, food & restaurants, home care, personal care, baby, pet, and OTC, across the US, EU, and China.In addition to the publication of 15 yearly reports, Ben was responsible for much of the outbound marketing related to the research, including speaking at client briefings, recording teaser videos to aid in business development efforts, and formulating supplementary content (often blog posts) to help connect our data to news in the CPG space. -
Vp, Customer IntelligenceAccenture Feb 2015 - Sep 2016Dublin 2, Ie(Tenthwave Digital was acquired by Wire Stone in June of 2016: http://finance.yahoo.com/news/wire-stone-acquires-tenthwave-digital-130000668.html - which was then acquired by Accenture.)Ben led the customer intelligence function at Tenthwave, a practice area that he created at the award-winning agency. -
Director, Research & AnalyticsTenthwave Digital Llc Sep 2013 - Jan 2015New York, Ny, UsIn 2013, Ben expanded his responsibilities at Tenthwave beyond research to also include the agency's web & social analytics practice. Using tools like Google Analytics, Omniture, Crimson Hexagon, etc. -
Manager, ResearchTenthwave Digital Llc Nov 2011 - Sep 2013New York, Ny, UsI started the research department at Tenthwave, which utilized tools like external data, social listening platforms, and consumer surveys to unearth valuable insights regarding brand and consumer.We used those insights to develop digital strategies for CPG, tech, and retail brands, utilizing a variety of touchpoints (including social, mobile, and web) in order to help them reach their larger promotional and revenue-based goals.
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Researcher (Ebusiness & Channel Strategy Team)Forrester Jun 2009 - Nov 2011Cambridge, Ma, UsAt Forrester, Ben started his career by serving eCommerce strategy professionals, primarily in the worlds of retail and travel. While there, he contributed to numerous pieces of the company's most widely read research, as well as leading his own studies.
Ben Zeidler Skills
Ben Zeidler Education Details
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Georgetown UniversityGovernment -
Council Rock High School South
Frequently Asked Questions about Ben Zeidler
What company does Ben Zeidler work for?
Ben Zeidler works for Nonfiction Research
What is Ben Zeidler's role at the current company?
Ben Zeidler's current role is Co-Founder at Nonfiction Research.
What is Ben Zeidler's email address?
Ben Zeidler's email address is be****@****ion.com
What is Ben Zeidler's direct phone number?
Ben Zeidler's direct phone number is +126724*****
What schools did Ben Zeidler attend?
Ben Zeidler attended Georgetown University, Council Rock High School South.
What are some of Ben Zeidler's interests?
Ben Zeidler has interest in Startup Advice And Strategy, Startup Founders And Entrepreneurs, Entrepreneurship.
What skills is Ben Zeidler known for?
Ben Zeidler has skills like Digital Strategy, Social Media, Marketing, Advertising, Analytics, Digital Marketing, Social Media Marketing, Online Marketing, Business Development, Brand Development, Google Analytics, Research.
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