Ben Mayer Email & Phone Number

Seattle, Wa, Us

· Own Global go-to-market strategy in partnership across AWS Marketing and Sales teams for Global Digital Campaigns & Programs, as part of the multi-billion dollar AWS Public Sector business· Program manage all Public Sector generative AI campaigns, globally, as part of growing the business by $500MM by 2026· Simplify Digital Marketing processes to create modular, self-service Campaigns that can be tailored for regional audience relevancy, delivering hundreds of millions of dollars in Marketing Sourced Pipeline· Develop and Mentor 10 cross-functional marketers to better include their ideas, experiences and perspective and make for truly globally relevant marketing communication· Collaborate with worldwide Marketing Leaders at AWS to ideate new initiatives and strategies that better serve our customers and leverage the wealth of talent we all share to meet continue 51% YoY growth minimums· Serve as a "Bar Raiser" to tactically execute and uplift thousands of individual emails, webinars and other digital marketing assets, across 11 languages and dozens of annual campaigns· Lead in-person and virtual event sessions as an AWS Certified Speaker - CSAT of 4.7/5.0

Seattle, Wa, Us

· Own Global go-to-market strategy in partnership with AWS GEO, Segment & Industry leads, including Commercial and Public Sector· Simplify and streamline Digital Marketing processes to create modular, self-service Campaigns that can be localized and tailored for better audience relevancy· Develop and Mentor cross-functional marketers, not only to earn they trust as they mature, but also to better include their ideas, experiences and perspective to make for truly globally relevant marketing communication· Collaborate with worldwide Marketing Leaders at AWS to ideate new initiatives and strategies that better serve our customers and leverage the wealth of talent we all share· Serve as a "Bar Raiser" to tactically execute and uplift thousands of individual emails, webinars and other digital marketing assets, across 12 languages and dozens of annual campaigns· Lead in-person and virtual event sessions as an AWS Certified Speaker

Seattle, Wa, Us

· Own the research, production, and delivery of the Global Campaigns’ MBR documents, managing timelines and deliverables with the team and stakeholders· Write narratives that clearly and concisely articulate business opportunities with supporting data and recommendations for solutions· Build and maintain reports and dashboards in Salesforce.com and Tableau, in partnership with the Business Intelligence and central Marketing Operations teams, to provide visibility into marketing campaign results and measure campaign effectiveness· Provide ad hoc reporting and analytics in response to management requests· Act as the primary project owner of the team’s communications wiki, demand center processes, central communications plans, and team meetings· Oversee team knowledge management, to include organizing, storing and maintaining all materials and content centrally, managing team wiki, MBR repository, on-boarding docs, etc.· Act as a facilitator/trainer to enable team adoption of tools and reporting sources· Build a tracking and reporting structure for managing the team’s yearly budget and periodically report out on the state of the team’s operational spend against forecast to ensure there are no overages or under-spending· Collaborate with cross-functional operations teams to facilitate operational improvements and changes (e.g. lead scoring)

San Francisco, Ca, Us

• Partner with data scientist team to uncover user insights, create the experimentation roadmap and execute a rigorous A/B testing agenda to enhance campaign effectiveness.• Manage lifecycle campaigns from end to end; strategy, calendaring, creative strategy, implementation, deployment, optimization, monitoring, reporting, and analysis.• Responsible for performance against key top-line business KPIs including increased frequency of usage, reducing churn and improving retention.• Partner with creative team to develop campaign assets that align with our brand guidelines.• Work with marketing operations team to build and execute campaigns across email, push notification, SMS and in-app marketing.• Create and optimize segmentation and content personalization strategies by leveraging RFM, LTV, demographics and user behavior/preference.• Work closely with product teams and brand marketing to create a seamless user journey that thoughtfully connects different Seasoned products and enhances our brand story.• Partner with product, engineering and science teams to increase campaign performance through better tooling, automation, and personalization.

Sunnyvale, Ca, Us

• Manage and lead Voice of the Customer and Voice of the Field programs (Product and Marketing)• Streamline existing VOC across LTS and create a central VOC library repository• Deliver in-depth, sustained customer insights and help foster customer evangelism• Synthesize feedback across VOC programs and share finding/trends to drive go-to-market strategy and marketing effectiveness• Build and manage a centralized repository of customers including by region, segment, industry for text and custom analysis (SQL, Tableau)• Collaborate with Sales and Demand Generation on content creation, helping refresh and revise content as part of a +$4B line of business• Analyze customer satisfaction/feedback (NPS/CSat) to bolster Market Intelligence / Competitive Intelligence Marketing programs• Develop customer focused LinkedIn ROI Marketing Campaigns that drive +$100M in MQLs

New York, New York , Us

• Develop and optimize brand/partner launch strategy, collaborating with stakeholders and management team• Manage all acquisition funnel marketing programs, including the development and execution of assets across owned, earned and paid channels with budgets ranging from $20,000 to $500,000 per brand annually• Improve digital acquisition campaigns by 27% (increased ROAS by 80%) and foster brand awareness through emerging UA channels• Create retention and monetization marketing programs, including the development and execution of messaging and assets across owned and earned channels to drive incremental revenue from active subscribers, including in-app campaigns• Develop appropriate reporting mechanisms to communicate channel performance across the division (SQL, Tableau, Salesforce)• Partner with product team to design testing framework for new features that leverage analytic insights to drive revenue through bottom-line savings or top-line revenue generation• Directly report to VP of Marketing and manage, mentor and lead all other marketing team members within entrepreneurship team

San Francisco, California, Us

• Own marketing strategy for launch of SEGA Forever line of business (7 figure annual revenue)• Set goals and manage creative and UA team to execute marketing strategies for “owned” titles to drive acquisition• Manage early strategic planning in conjunction with Product Development and Engineering• Create and validate financial forecasting models for Publishing strategy in collaboration with financial and BI teams (SQL, Tableau)• Plan and execute marketing plans and programs, launch budgets ranging from 6-7 figures per title • Develop and execute appropriate consumer promotions and sponsorships for assigned titles, including in-app campaigns• Responsible for life-cycle management of titles across multiple app stores as well as mobile publisher partners across Europe, North America and Japan (AppsFlyer, MixPanel)• Brand/category evangelist; utilizing communication and influencing skills to validate key marketing aspects

Santa Clara, Ca, Us

• Design customer facing marketing content for company website, press releases, industry magazines and business analytics awards (WordPress, Drupal, Adobe Creative Suite)• Revitalize and manage company-wide sales training and new hire training program to improve subscription revenue and improve sales pipeline efficiency, leading to +30% increase in QoQ sales revenue• Reduced sales cycle length and increased close-rate through the development of customer and industry vertical content, highlighting value proposition and use cases• Lead and created Customer Advisory Board and the Pentaho Excellence Awards, an annual awards competition recognizing open-source users and customers for product innovations

Menlo Park, Ca, Us

• Perform data analysis in a variety of variety of Microsoft Office software formats• Develop cloud-based market research surveys and develop analysis assays from new data• Consult and liaise between clinical research companies, government bodies (FDA), and SRI IRB members• Lead research assistants through one-on-one training, providing feedback through performance reviews and setting project goals• Measure and analyze the sleep data and spectral EEG analysis (K Complex characterization and identification) of a variety of participants for research

Berkeley, Ca, Us

• Summarize, interpret and submit the results of behavioral experiments to project director and professor• Responsible for animal anesthesia, performing craniotomies and duratomies• Perform extracellular, (multi and single cell) recordings in awake animals

· Support and assist customers, providing technical information and hands on product demonstrations· Maintain and improve customer, demo and customized outdoor sporting equipment, such as edging boards/skis, adjusting fit and waxing· Assure customer satisfaction by managing customer returns and operating retail register transactions· Perform logistical and operational duties, such as filling orders from national suppliers, restocking and organizing displays, as well as taking inventory

Master Of Business Administration (Mba)

Bachelor Of Arts; Bachelor Of Arts, Molecular And Cellular Biology; History

High School Diploma