Salboy is a Manchester-based property developer and private equity company owned and operated by Simon Ismail and Betfred-owner, Fred Done. Developing and funding high-quality housing and property developments throughout the United Kingdom.

As the marketing lead for the group, reported directly to partners and facilitated the transition from a marketing agency to an investment consultancy. Oversaw the marketing strategy and managed an annual advertising budget of over £1 million, implementing both offline and online campaigns. Set KPIs, reporting structures, and CRM processes for sales and marketing. Recruited and managed a team of marketing specialists in the UK and Hong Kong, overseeing paid campaigns across display, events, offline media, social, and PPC. Launched over 40 investment products, generating over £148 million in direct sales. Increased paid customer acquisition by 204% and achieved a 2,000% increase in organic traffic through SEO, social media, and content campaigns. Established a CRO strategy, reporting processes, and web platforms, leveraging analytics and CRM to identify customer behaviours and optimise cost of sale. Built and managed relationships with internal and external partners, media buyers, creative agencies, affiliate networks, and senior stakeholders.

Led the launch of a new real estate division and estate agency for a Dubai stock exchange-listed group, reporting directly to the division CEO and group board. Served as the lead consultant for digital marketing activities and spend across sectors including insurance, fashion, retail, and construction. Developed marketing strategies, recruited and managed in-house marketing teams and external agencies, and set group policies for digital marketing with a 12-month media spend exceeding $1 million. Successfully launched and sold out six residential projects in less than 12 months, achieving the second-highest real estate transactions in Dubai for 2015, according to RERA. Produced high-quality, multilingual marketing collateral (English, Arabic, Chinese) adhering to group guidelines and regulatory standards. Project managed the fit-out and development of an award-winning interactive showroom, earning the Transform Awards MENA Silver in 2015 for Best Brand Experience.

Led the digital transformation at Motivate Publishing, one of Dubai's largest private publishers, by establishing a new digital department and growth strategy. Collaborated with editorial teams and senior department heads to modernize internal processes, infrastructure, security policies, and workflows across editorial, sales, development, IT, and ad-ops teams. Developed and launched new web assets for What’s On, Gulf Business, Emirates Woman, and Hello!, achieving a 750% increase in network traffic within 12 months and generating over £1 million in new organic advertising revenue. Spearheaded a mobile-first digital campaign that significantly boosted market share and readership for in-house brands. Directed the development of a new event ticketing service, a Magento-based e-commerce solution, and MENA region payment gateways. Managed the production of new digital assets, including the Emirates Open Skies app, and coordinated a special promotion in the UAE App Store with Apple's new Dubai-based team.

Developed and executed a comprehensive digital marketing strategy, launching 80 investment products across the UK, Brazil, Turkey, Spain, Egypt, and the UAE. Managed PPC accounts and optimized landing page conversions, generating over 900 property leads monthly. Spearheaded email database and content marketing efforts. Implemented a Salesforce-based CRM system, integrating listings, client tracking, and inquiry management. Established an intranet and document asset tool to support sales and distribution teams. Introduced web platforms, security, and data policies, tripling organic traffic for competitive search terms like 'Dubai Property,' 'Overseas Property,' and 'Investment Property' in the UK.

Developed and implemented marketing campaigns for property investments in Spain, Turkey, Bulgaria, and Dubai. Took projects from concept to completion across print, web, and video, managing the creation of high-quality CGI visuals, brochures, and web development. Supported events like the international launch of 'The World' project in Dubai, featuring Orlando Bloom, Hillary Swank, and Kelly Rowland. Handled video assets, ambient graphics, pre-event invitations, and promotional materials, adhering to partner brand guidelines, including Nakheel and Emaar.